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Upturn AI SWOT - About
GFR 
Greenfire Resources Ltd. (GFR)
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Upturn Advisory Summary
10/15/2025: GFR (1-star) is a SELL. SELL since 4 days. Simulated Profits (-8.80%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $5.7
1 Year Target Price $5.7
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.46% | Avg. Invested days 30 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 318.60M USD | Price to earnings Ratio 2.22 | 1Y Target Price 5.7 |
Price to earnings Ratio 2.22 | 1Y Target Price 5.7 | ||
Volume (30-day avg) 2 | Beta 0.27 | 52 Weeks Range 3.81 - 7.95 | Updated Date 10/15/2025 |
52 Weeks Range 3.81 - 7.95 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.04 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 28.74% | Operating Margin (TTM) 35.05% |
Management Effectiveness
Return on Assets (TTM) 7.82% | Return on Equity (TTM) 25.81% |
Valuation
Trailing PE 2.22 | Forward PE - | Enterprise Value 502878891 | Price to Sales(TTM) 0.45 |
Enterprise Value 502878891 | Price to Sales(TTM) 0.45 | ||
Enterprise Value to Revenue 0.96 | Enterprise Value to EBITDA 2.68 | Shares Outstanding 70253000 | Shares Floating 21998322 |
Shares Outstanding 70253000 | Shares Floating 21998322 | ||
Percent Insiders 15.41 | Percent Institutions 71.24 |
Upturn AI SWOT
Greenfire Resources Ltd.
Company Overview
History and Background
Greenfire Resources Ltd. is a Canadian-based company focused on the sustainable development of thermal oil resources in the Athabasca region of Alberta, Canada. Founded in 2011, it has focused on deploying advanced technologies for in-situ oil sands extraction. The company is focused on improving environmental performance and decreasing its carbon footprint.
Core Business Areas
- Thermal Oil Production: Focused on in-situ (steam-assisted gravity drainage - SAGD) oil sands extraction, producing bitumen.
- Resource Development: Exploring and developing new oil sands leases in the Athabasca region. Focused on low carbon extraction practices.
- Carbon Sequestration: Greenfire is invested in exploring carbon capture and storage technologies to reduce its CO2 emissions.
Leadership and Structure
Robert Logan is the President & Chief Executive Officer. The company operates with a management team focused on engineering, geology, and finance.
Top Products and Market Share
Key Offerings
- Bitumen: Greenfire Resources Ltd.'s primary product is bitumen, extracted from the Athabasca oil sands. The market share data is difficult to ascertain as a private company; however, it's a small player compared to giants like Suncor, Cenovus and Canadian Natural Resources. These companies are primary competitors.
Market Dynamics
Industry Overview
The oil sands industry faces increasing pressure for environmental sustainability and reduced greenhouse gas emissions. Demand remains driven by global energy needs, but there's increasing movement to renewables.
Positioning
Greenfire Resources Ltd. is positioned as a technologically innovative operator in the oil sands industry, prioritizing environmental performance. They are smaller than most other players in the Athabasca region.
Total Addressable Market (TAM)
The global crude oil market is estimated to be worth trillions of dollars annually. Greenfire Resources Ltd.'s TAM is limited to the oil sands sector which is a segment of the global market. Their position is much smaller than leading companies, placing it as a small niche market.
Upturn SWOT Analysis
Strengths
- Technological innovation in SAGD
- Focus on reducing environmental footprint
- Experienced management team
- Significant oil sands resource base
Weaknesses
- Relatively small production volume
- Reliance on oil prices
- High capital intensity
- Geographic concentration in Athabasca
Opportunities
- Adoption of carbon capture technologies
- Expansion of production capacity
- Strategic partnerships with larger oil companies
- Increased demand for responsibly sourced oil
Threats
- Fluctuations in oil prices
- Stringent environmental regulations
- Competition from other oil producers
- Geopolitical instability
Competitors and Market Share
Key Competitors
- SU
- CVE
- CNQ
Competitive Landscape
Greenfire Resources Ltd. is smaller than the leading competitors. They are focused on new SAGD technologies, and need to demonstrate strong returns.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is difficult to assess due to the company being private.
Future Projections: Future projections are not publicly available.
Recent Initiatives: Focus on environmental performance and low carbon extraction technologies
Summary
Greenfire Resources Ltd. is a company focused on sustainable oil sands development through innovative SAGD extraction. As a small private company they are at a competitive disadvantage against bigger players. They have focused on a strategy to improve environmental performance. Potential oil price drops and stricter environmental regulations pose challenges for the company's future outlook.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Greenfire Resources Ltd. Website
- Industry Reports
- Publicly Available Information
Disclaimers:
This analysis is based on limited publicly available information and analyst estimates. Market share data is estimated. The AI-based rating is for informational purposes only and not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Greenfire Resources Ltd.
Exchange NYSE | Headquaters Calgary, AB, Canada | ||
IPO Launch date 2023-09-21 | CEO - | ||
Sector Energy | Industry Oil & Gas E&P | Full time employees 193 | Website https://www.greenfireres.com |
Full time employees 193 | Website https://www.greenfireres.com | ||
Greenfire Resources Ltd., together with its subsidiaries, engages in the exploration, development, and operation of oil and gas properties in the Athabasca oil sands region of Alberta, Canada. The company's principal asset include Hangingstone Facilities located in south of Fort McMurray, Alberta. Greenfire Resources Ltd. is headquartered in Calgary, Canada.
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