Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
JJSF 
J & J Snack Foods Corp (JJSF)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/15/2025: JJSF (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $125
1 Year Target Price $125
| 2 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -9.83% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.80B USD | Price to earnings Ratio 21.53 | 1Y Target Price 125 |
Price to earnings Ratio 21.53 | 1Y Target Price 125 | ||
Volume (30-day avg) 4 | Beta 0.39 | 52 Weeks Range 91.30 - 176.30 | Updated Date 10/16/2025 |
52 Weeks Range 91.30 - 176.30 | Updated Date 10/16/2025 | ||
Dividends yield (FY) 0.14% | Basic EPS (TTM) 4.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.24% | Operating Margin (TTM) 11.33% |
Management Effectiveness
Return on Assets (TTM) 4.83% | Return on Equity (TTM) 8.79% |
Valuation
Trailing PE 21.53 | Forward PE 28.99 | Enterprise Value 1973894554 | Price to Sales(TTM) 1.12 |
Enterprise Value 1973894554 | Price to Sales(TTM) 1.12 | ||
Enterprise Value to Revenue 1.23 | Enterprise Value to EBITDA 10.48 | Shares Outstanding 19467716 | Shares Floating 15547113 |
Shares Outstanding 19467716 | Shares Floating 15547113 | ||
Percent Insiders 21.4 | Percent Institutions 80.87 |
Upturn AI SWOT
J & J Snack Foods Corp
Company Overview
History and Background
J & J Snack Foods Corp. was founded in 1971 by Gerald B. Shreiber. Starting with soft pretzels, the company expanded through acquisitions and product development to become a diverse snack food company.
Core Business Areas
- Frozen Beverages: Includes frozen juice bars, ices, and frozen novelties under brands like ICEE and Luigi's. Also includes the distribution and servicing of beverage dispensing equipment.
- Pretzels: Includes soft pretzels and baked goods under brands like SUPERPRETZEL and Auntie Anne's. Manufacturing and selling of soft pretzel mixes and related products.
- Bakery: Includes cookies, cakes, and other bakery products under brands like Hill & Valley and Country Home Bakers, sold primarily in retail channels.
- Handhelds: Includes handheld snacks and meals such as stuffed sandwiches and savory pastries under brands like Bistro Burgers and u00a1Hola! Churros, sold in food service channels.
Leadership and Structure
Daniel Fachner serves as the Chief Executive Officer. The company has a traditional hierarchical structure with functional departments such as finance, marketing, and operations.
Top Products and Market Share
Key Offerings
- SUPERPRETZEL: A leading brand of soft pretzels in the United States. Competitors include other soft pretzel brands from large food companies and smaller regional bakeries. Limited specific market share data available.
- ICEE: A popular frozen carbonated beverage. Competitors include Slurpee (7-Eleven), Frazil, and other regional frozen beverage brands. ICEE holds a significant portion of the frozen carbonated beverage market, estimated between 30-40% in certain regions.
- Auntie Anne's: Franchised soft pretzel shops, revenue generated from franchise royalties and supply chain. Competitors include Wetzel's Pretzels and other mall-based food retailers. Limited specific revenue information.
- Luigi's Real Italian Ice: A refreshing and flavorful Italian ice product made with real fruit, perfect for hot days and dessert lovers. Competitors include other Ice vendors and frozen desserts such as Popsicle or Haagen-Dazs. Limited specific market share data available.
Market Dynamics
Industry Overview
The snack food industry is highly competitive and dynamic, with trends toward healthier options and convenience. The industry is mature, with growth driven by innovation, acquisitions, and expansion into new markets.
Positioning
J & J Snack Foods Corp. holds a strong position in niche markets like soft pretzels and frozen beverages, characterized by brand recognition, distribution networks, and strategic acquisitions. Their core business provides consistent results.
Total Addressable Market (TAM)
The global snack food market is expected to reach approximately $650 billion by 2028. J & J Snack Foods Corp. holds a small portion of this market, focusing primarily on specific segments. They have strong brand recognition with ICEE and SUPERPRETZEL which should benefit them.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (ICEE, SUPERPRETZEL, Auntie Anne's)
- Established distribution network
- Diverse product portfolio
- Experienced management team
- Strong Franchise Model for Auntie Anne's
Weaknesses
- Dependence on a few key products
- Exposure to commodity price fluctuations
- Highly competitive market
- Vulnerability to changing consumer tastes
- Exposure to restaurant industry trends
Opportunities
- Expanding into new geographic markets
- Developing healthier snack options
- Acquiring complementary businesses
- Leveraging e-commerce channels
- Increased marketing in the restaurant industry
Threats
- Increased competition from larger food companies
- Rising raw material costs
- Changing consumer preferences for healthier snacks
- Economic downturn impacting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- PEP
- MDLZ
- HSY
Competitive Landscape
J & J Snack Foods Corp. competes with larger, well-established food companies and smaller niche players. Their strengths lie in brand recognition and distribution.
Major Acquisitions
Hill & Valley
- Year: 2012
- Acquisition Price (USD millions): 93
- Strategic Rationale: Expanded J & J Snack Foods' bakery product line and distribution network.
Growth Trajectory and Initiatives
Historical Growth: J & J Snack Foods Corp. has grown through a combination of organic growth and acquisitions.
Future Projections: Future growth depends on the company's ability to innovate, expand into new markets, and manage costs.
Recent Initiatives: Recent initiatives may include product launches, acquisitions, or strategic partnerships.
Summary
J&J Snack Foods is a well-established company with strong brands in niche snack categories like pretzels and frozen beverages. Its consistent performance is supported by an effective franchise model and a diverse product portfolio. Competition from larger food companies and changing consumer preferences pose challenges. Strategic acquisitions and innovation are crucial for future growth. They have a smaller market share than main competitors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports, industry analysis reports, market research data (estimate)
Disclaimers:
This analysis is based on available public information and estimates. Market share data is approximate. Financial data requires real-time access to financial statements.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About J & J Snack Foods Corp
Exchange NASDAQ | Headquaters Mount Laurel, NJ, United States | ||
IPO Launch date 1990-03-26 | President, CEO & Chairman Mr. Daniel J. Fachner | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 5000 | Website https://www.jjsnack.com |
Full time employees 5000 | Website https://www.jjsnack.com | ||
J&J Snack Foods Corp. manufactures, markets, and distributes nutritional snack food and beverages to the food service and retail supermarket industries in the United States, Mexico, and Canada. It operates through three segments: Food Service, Retail Supermarkets, and Frozen Beverages. It offers soft pretzels under the SUPERPRETZEL, SUPERPRETZEL BAVARIAN, NEW YORK PRETZEL, BAVARIAN BAKERY, FEDERAL PRETZEL, and BRAUHAUS brands, as well as under the private labels; frozen novelty under the DIPPIN'DOTS, LUIGI'S, WHOLE FRUIT, DOGSTERS, PHILLY SWIRL, ICEE, and MINUTE MAID brands; churros under the HOLA! and CALIFORNIA CHURROS brands; and handheld products under the private labels. The company also provides bakery products, such as fig and fruit bars, cookies, breads, rolls, crumb, muffins, and donuts under the MRS. GOODCOOKIE, READI-BAKE, COUNTRY HOME, MARY B'S, DADDY RAY'S and HILL & VALLEY brands, as well as under private labels; and frozen beverages under the ICEE, SLUSH PUPPIE and PARROT ICE brands. In addition, it offers funnel cakes under the FUNNEL CAKE FACTORY brand, as well as various other food products; and sells machines and machine parts to other food and beverage companies. The company sells its products through a network of food brokers, independent sales distributors, and direct sales force. It serves snack bars and food stand locations in chain, department and mass merchandising stores, malls and shopping centers, fast food and casual dining restaurants, stadiums and sports arenas, leisure and theme parks, convenience stores, movie theatres, warehouse club stores, schools, colleges and other institutions, and independent retailers. The company was incorporated in 1971 and is headquartered in Mount Laurel, New Jersey.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.