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Upturn AI SWOT - About
MKC-V 
McCormick & Company Incorporated (MKC-V)
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Upturn Advisory Summary
10/15/2025: MKC-V (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -14.6% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 20.49B USD | Price to earnings Ratio 26.76 | 1Y Target Price - |
Price to earnings Ratio 26.76 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.68 | 52 Weeks Range 67.45 - 85.00 | Updated Date 06/29/2025 |
52 Weeks Range 67.45 - 85.00 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 2.34% | Basic EPS (TTM) 2.87 |
Earnings Date
Report Date 2025-06-25 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin 11.5% | Operating Margin (TTM) 15.65% |
Management Effectiveness
Return on Assets (TTM) 5.19% | Return on Equity (TTM) 14.12% |
Valuation
Trailing PE 26.76 | Forward PE 25.13 | Enterprise Value 24817388285 | Price to Sales(TTM) 3.04 |
Enterprise Value 24817388285 | Price to Sales(TTM) 3.04 | ||
Enterprise Value to Revenue 3.68 | Enterprise Value to EBITDA 18.74 | Shares Outstanding 15327700 | Shares Floating 264689565 |
Shares Outstanding 15327700 | Shares Floating 264689565 | ||
Percent Insiders 20.28 | Percent Institutions 8.67 |
Upturn AI SWOT
McCormick & Company Incorporated
Company Overview
History and Background
McCormick & Company Incorporated was founded in 1889 in Baltimore, Maryland. Originally focusing on flavoring extracts, it has grown into a global leader in flavors, spices, and seasonings, expanding through innovation and acquisitions.
Core Business Areas
- Consumer Segment: This segment sells spices, herbs, seasonings, recipe mixes, and condiments to consumers through retail channels. Brands include McCormick, Lawry's, Zatarain's, and OLD BAY.
- Flavor Solutions Segment: This segment provides flavors, seasonings, and ingredient solutions to food manufacturers and foodservice businesses.
Leadership and Structure
The company is led by a CEO and has a structured organizational hierarchy with various departments focused on different aspects of the business, including marketing, sales, research and development, and operations.
Top Products and Market Share
Key Offerings
- Description: Core spices and herbs for home cooking, offered in a wide array of formats and sizes.
- Spices and Herbs (McCormick): McCormick is a leading brand of spices and herbs globally, holding a significant market share in the consumer spice market. Competitors include Tone's (ACH Food Companies) and store brands. Revenue is not typically broken down by individual spice product.
- Description: A signature blend that enhances flavor in a variety of dishes.
- Lawry's Seasoned Salt: Lawry's Seasoned Salt is a well-known blend widely used in cooking. Market share is significant within the seasoned salt category. Competitors include Morton and store brands.
- Description: A popular hot sauce known for its flavor and heat.
- Frank's RedHot: Frank's RedHot is a popular hot sauce brand. Competitors include Cholula, Tabasco, and Sriracha. While exact market share data is not publicly available, Frank's RedHot is a leading brand in the hot sauce category.
Market Dynamics
Industry Overview
The flavor industry is driven by consumer demand for diverse and convenient food experiences. Trends include increased interest in ethnic flavors, healthier options, and sustainable sourcing.
Positioning
McCormick is a dominant player in the flavor industry, recognized for its strong brands, extensive distribution network, and focus on quality and innovation. They compete on brand recognition, product quality, and innovation.
Total Addressable Market (TAM)
The global flavors and fragrances market is projected to reach approximately $40 billion. McCormick is well-positioned to capture a significant portion of this market due to its global presence and diverse product portfolio.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Established relationships with retailers and food manufacturers
- Focus on innovation and product development
- Strong supply chain management
Weaknesses
- Exposure to commodity price fluctuations
- Dependence on key retailers
- Vulnerability to changing consumer preferences
- High level of competition
- Risk of product recalls
Opportunities
- Expanding into emerging markets
- Developing new and innovative products
- Acquiring complementary businesses
- Leveraging e-commerce channels
- Capitalizing on trends in health and wellness
Threats
- Increased competition from private label brands
- Changes in consumer preferences
- Economic downturns
- Supply chain disruptions
- Regulatory changes
Competitors and Market Share
Key Competitors
- SYMS
- IFF
- GIVFF
Competitive Landscape
McCormick benefits from its strong brand recognition and wide distribution network. However, it faces competition from other large flavor houses and smaller, niche players.
Major Acquisitions
Cholula
- Year: 2020
- Acquisition Price (USD millions): 800
- Strategic Rationale: Expanded McCormick's hot sauce portfolio and gained a leading brand in the premium hot sauce segment.
Growth Trajectory and Initiatives
Historical Growth: McCormick has demonstrated steady growth through organic expansion and strategic acquisitions over the past years.
Future Projections: Analysts predict continued growth for McCormick, driven by increasing demand for flavors and seasonings, especially in emerging markets.
Recent Initiatives: Recent initiatives include investments in digital marketing, expansion of its e-commerce presence, and innovation in new product development.
Summary
McCormick & Company is a strong, established company with a leading position in the global flavor industry. It benefits from its strong brands, global reach, and focus on innovation. Potential risks include commodity price fluctuations and changing consumer preferences. McCormick continues to focus on growth through acquisitions and expansion into emerging markets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Reports
- Market Research Reports
- Analyst Estimates
- Public Financial Data
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market conditions and company performance can change rapidly. Consult with a financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About McCormick & Company Incorporated
Exchange NYSE | Headquaters Hunt Valley, MD, United States | ||
IPO Launch date 2003-10-07 | President, CEO & Chairman Mr. Brendan M. Foley | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 14100 | |
Full time employees 14100 | |||
McCormick & Company, Incorporated manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavorful products to the food industry. It operates in two segments, Consumer and Flavor Solutions. The Consumer segment offers spices, herbs, and seasonings, as well as condiments and sauces, and desserts. This segment markets its products under the McCormick, French's, Frank's RedHot, Lawry's, Cholula Hot Sauce, Club House, Gourmet Garden, and OLD BAY brands in the Americas; Ducros, Schwartz, Kamis, LA Drogheria, and Vahiné brands in Europe, the Middle East, and Africa; and McCormick and DaQiao brands in the Asia/Pacific, as well as markets desserts under the Aeroplane brand and packaged chilled herbs under the Gourmet Garden brand name; and markets regional and ethnic brands, such as Zatarain's, Stubb's, Thai Kitchen, and Simply Asia. It also supplies its products under the private labels. This segment serves retailers comprising grocery, mass merchandise, warehouse clubs, discount and drug stores, and e-commerce retailers directly and indirectly through distributors and wholesale foodservice suppliers. The Flavor Solutions segment offers seasoning blends, spices and herbs, condiments, coating systems, and compound flavors to multinational food manufacturers and foodservice customers. It serves foodservice customers directly and indirectly through distributors. The company was founded in 1889 and is headquartered in Hunt Valley, Maryland.
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