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Nexxen International Ltd (NEXN)



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Upturn Advisory Summary
08/14/2025: NEXN (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $16.49
1 Year Target Price $16.49
3 | Strong Buy |
5 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 21.14% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 591.68M USD | Price to earnings Ratio 9.15 | 1Y Target Price 16.49 |
Price to earnings Ratio 9.15 | 1Y Target Price 16.49 | ||
Volume (30-day avg) 8 | Beta 1.55 | 52 Weeks Range 6.93 - 12.60 | Updated Date 08/15/2025 |
52 Weeks Range 6.93 - 12.60 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date 2025-08-13 | When - | Estimate 0.19 | Actual 0.14 |
Profitability
Profit Margin 13.37% | Operating Margin (TTM) 9.57% |
Management Effectiveness
Return on Assets (TTM) 4.34% | Return on Equity (TTM) 9.91% |
Valuation
Trailing PE 9.15 | Forward PE 10.26 | Enterprise Value 441809582 | Price to Sales(TTM) 1.59 |
Enterprise Value 441809582 | Price to Sales(TTM) 1.59 | ||
Enterprise Value to Revenue 1.21 | Enterprise Value to EBITDA 4.16 | Shares Outstanding 63417000 | Shares Floating 44628662 |
Shares Outstanding 63417000 | Shares Floating 44628662 | ||
Percent Insiders 13.6 | Percent Institutions 72.09 |
Upturn AI SWOT
Nexxen International Ltd
Company Overview
History and Background
Nexxen International Ltd. (NXGN) is a global advertising technology company that connects advertisers and publishers through its programmatic video and Connected TV (CTV) solutions. Originally founded as Taptica, the company rebranded to Nexxen in 2023 to better reflect its evolution and expanded capabilities in the video advertising space. It has grown through acquisitions and organic development to offer a comprehensive suite of services focused on optimizing advertising performance.
Core Business Areas
- Video Advertising: Nexxen's core business focuses on providing a video advertising platform that allows advertisers to reach their target audiences across various devices and formats. This includes programmatic buying, campaign management, and optimization tools.
- Connected TV (CTV) Advertising: Nexxen specializes in CTV advertising, enabling advertisers to deliver targeted ads to viewers watching streaming content on connected TVs. This segment benefits from the growth in CTV viewership.
- Supply Side Platform (SSP): Nexxen provides SSP capabilities that help publishers monetize their video inventory by connecting them with advertisers through programmatic channels.
- Data and Analytics: Nexxen offers data and analytics solutions that provide insights into campaign performance and audience behavior, enabling advertisers to make data-driven decisions.
Leadership and Structure
Nexxen International is led by Ofer Druker (CEO). The company has a typical corporate structure with departments for sales, marketing, engineering, finance, and operations. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Nexxen DSP: Nexxen's Demand Side Platform (DSP) allows advertisers to buy video and CTV ad inventory programmatically. The company does not publish specific market share figures for individual products. Competitors include Google DV360, The Trade Desk (TTD), and Roku's OneView platform.
- Nexxen SSP: Nexxen's Supply Side Platform (SSP) helps publishers monetize their video inventory programmatically. The company does not publish specific market share figures for individual products. Competitors include Magnite (MGNI), PubMatic (PUBM), and Index Exchange.
- Nexxen CTV: Nexxen's offering for CTV ads focuses on high impact ads in the TV space. The company does not publish specific market share figures for individual products. Competitors include Google DV360, The Trade Desk (TTD), and Roku's OneView platform.
Market Dynamics
Industry Overview
The digital advertising industry is experiencing rapid growth, driven by the increasing adoption of online video and CTV. Programmatic advertising is becoming more prevalent as advertisers seek to optimize their ad spend and target specific audiences. There is increasing attention given to privacy as well.
Positioning
Nexxen is positioned as a specialist in video and CTV advertising, offering a comprehensive suite of solutions for both advertisers and publishers. Its competitive advantage lies in its expertise in these rapidly growing segments of the digital advertising market.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be in the hundreds of billions of dollars. The video and CTV advertising segments are among the fastest-growing within this market. Nexxen is well-positioned to capture a share of this growing TAM through its specialized offerings.
Upturn SWOT Analysis
Strengths
- Specialization in video and CTV advertising
- Comprehensive suite of solutions for advertisers and publishers
- Strong technology platform
- Experienced leadership team
- Global presence
Weaknesses
- Smaller scale compared to larger competitors
- Reliance on third-party data for targeting
- Potential impact from changes in privacy regulations
- Limited brand awareness compared to market leaders.
Opportunities
- Growth in CTV viewership and advertising spend
- Expansion into new geographic markets
- Development of new advertising formats and technologies
- Strategic partnerships with other technology companies
Threats
- Increased competition from larger advertising platforms
- Changes in privacy regulations that restrict data usage
- Economic downturn that reduces advertising spend
- Technological disruptions that render existing solutions obsolete
Competitors and Market Share
Key Competitors
- TTD
- MGNI
- PUBM
Competitive Landscape
Nexxen operates in a highly competitive market with several larger and well-established players. While it is considered a smaller company in this market, it has expertise in video ads in the CTV space.
Major Acquisitions
Tremor Video
- Year: 2017
- Acquisition Price (USD millions): 50
- Strategic Rationale: Acquisition of Tremor Video enabled Taptica (now Nexxen) to expand its video advertising capabilities and reach a larger audience.
Growth Trajectory and Initiatives
Historical Growth: Historical growth can be calculated as percentage increases over the past several years. Cannot provide actuals due to no access.
Future Projections: Future projections would be based on analyst estimates for revenue growth, earnings growth, and other key financial metrics. Cannot provide projections at this time.
Recent Initiatives: Nexxen's recent initiatives include rebranding from Taptica, focusing on CTV growth, and expanding its programmatic video advertising capabilities.
Summary
Nexxen is a specialized player in the digital advertising market, particularly in video and CTV. Its strengths lie in its technology and expertise in these segments, but it faces competition from larger companies. The company has a strong technology platform and is attempting to capitalize on the rapid growth in the video and CTV advertising space. The company will need to focus on innovation, strategic partnerships, and effective marketing to compete in the evolving digital advertising landscape.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Estimates
- SEC Filings
Disclaimers:
This analysis is based on available information and general market knowledge. Market share figures are estimates and may not be precise. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nexxen International Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-06-18 | CEO & Executive Director Mr. Ofer Druker | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 854 | Website https://nexxen.com |
Full time employees 854 | Website https://nexxen.com |
Nexxen International Ltd. provides end-to-end and video-first platform that engages advertising campaigns for brands, agencies, media groups, and content creators worldwide. The company offers demand side platform, which provides a self-service solution for advertisers and their agencies to manage omni-channel campaigns, access to inventory, data for audience targeting, planning capabilities across formats, testing solutions and reporting; Data Platform, provides insights and recommendations pertaining to geographic, behavioral, and demographic data, as well as enables advertisers and publishers to use data from various sources to optimize results of their advertising campaigns; and Supply Side Platform, a self-service supply side platforms solution for publishers to sell their digital ad placements via a real-time bidding auction across screens, including mobile, CTVs, streaming devices, and desktops. It also provides analytics/artificial intelligence services; Nexxen Discovery, an audience insight and activation product to gain a view of their audiences to plan, optimize, and activate their advertising campaigns; and Nexxen Studio, an in-house digital creative studio offers various creative solutions to suit the needs of brands and agencies. The company serves ad buyers, including brands and agencies, and digital publishers. The company was formerly known as Tremor International Ltd and changed its name to Nexxen International Ltd. in January 2024. Nexxen International Ltd. was incorporated in 2007 and is headquartered in Tel Aviv-Yafo, Israel.

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