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Upturn AI SWOT - About
PLBY 
Plby Group Inc (PLBY)
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Upturn Advisory Summary
10/14/2025: PLBY (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.48
1 Year Target Price $2.48
| 0 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 57.01% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 155.94M USD | Price to earnings Ratio - | 1Y Target Price 2.48 |
Price to earnings Ratio - | 1Y Target Price 2.48 | ||
Volume (30-day avg) 2 | Beta 2.46 | 52 Weeks Range 0.70 - 2.44 | Updated Date 10/14/2025 |
52 Weeks Range 0.70 - 2.44 | Updated Date 10/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -52.54% | Operating Margin (TTM) -14.28% |
Management Effectiveness
Return on Assets (TTM) -3.87% | Return on Equity (TTM) -745.38% |
Valuation
Trailing PE - | Forward PE 71.94 | Enterprise Value 339191640 | Price to Sales(TTM) 1.3 |
Enterprise Value 339191640 | Price to Sales(TTM) 1.3 | ||
Enterprise Value to Revenue 2.83 | Enterprise Value to EBITDA -1.06 | Shares Outstanding 107548055 | Shares Floating 55939864 |
Shares Outstanding 107548055 | Shares Floating 55939864 | ||
Percent Insiders 19.08 | Percent Institutions 41 |
Upturn AI SWOT
Plby Group Inc
Company Overview
History and Background
PLBY Group, Inc. (formerly Playboy Enterprises, Inc.) was founded in 1953 by Hugh Hefner. Initially known for the Playboy magazine, it evolved into a global media and lifestyle company. It has transitioned from print media to digital content, licensing, and direct-to-consumer products.
Core Business Areas
- Licensing: PLBY Group licenses its trademarks and intellectual property for a range of products, including apparel, accessories, and gaming. The licensing segment generates revenue through royalties and fees paid by licensees.
- Direct-to-Consumer: PLBY Group sells its own branded products directly to consumers through e-commerce and retail channels. Products include apparel, lingerie, beauty, and sexual wellness items.
- Digital Subscriptions: PLBY Group generates revenue through digital content platforms, including Playboy Centerfold. This segment includes subscription-based content and interactive experiences.
Leadership and Structure
The company is led by CEO Ben Kohn. The organizational structure consists of various departments overseeing licensing, DTC operations, digital content, finance, and marketing.
Top Products and Market Share
Key Offerings
- Playboy Magazine (Legacy): While print publication has ceased in the US, the brand remains iconic. Digital content and brand licensing sustain its relevance. Competitors include other lifestyle and entertainment brands.
- Apparel and Accessories: Playboy-branded apparel and accessories are sold through licensing agreements and DTC channels. Market share is fragmented within the broader fashion and accessory market. Competitors are fashion and accessory brands such as Supreme, Gucci, and other streetwear companies.
- Sexual Wellness Products: PLBY Group offers sexual wellness products through its DTC channels. Market share data is difficult to ascertain in this highly competitive market. Competitors include brands like LELO and Dame Products.
- Playboy Centerfold: PLBY Group's digital subscription platform, targeting content creators and subscribers. Competitors in this segment are OnlyFans, Patreon, and other subscription-based content platforms.
Market Dynamics
Industry Overview
The entertainment and lifestyle industry is highly competitive, with a shift towards digital content and direct-to-consumer sales. The sexual wellness market is growing, but regulations and cultural sensitivities vary by region.
Positioning
PLBY Group is positioned as a lifestyle brand that leverages its iconic Playboy image across multiple product categories. Its competitive advantages include brand recognition and a diversified revenue model.
Total Addressable Market (TAM)
The TAM for PLBY Group encompasses the fashion, entertainment, and sexual wellness markets, totaling hundreds of billions of dollars. PLBY Group is positioned to capture a share of this TAM through its licensing and DTC strategies.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diversified revenue streams
- Expanding digital presence
- Global licensing network
Weaknesses
- Historical controversies associated with the brand
- Dependence on licensing agreements
- Fluctuations in consumer trends
- High marketing spend
Opportunities
- Expansion into new markets
- Growth in the sexual wellness market
- Leveraging social media and influencer marketing
- Partnerships with other brands
Threats
- Changing consumer preferences
- Increased competition in the entertainment and lifestyle industry
- Regulatory changes in different markets
- Economic downturns
Competitors and Market Share
Key Competitors
- L Brands (BBWI)
- Tinder (MTCH)
- Victoria Secret (VSCO)
Competitive Landscape
PLBY Group's advantages include brand recognition. Disadvantages include historical controversies and reliance on licensing. BBWI has a larger market share in the beauty and lingerie categories. MTCH dominates the dating app market, while PLBY has launched Centerfold as an attempt at competing with OnlyFans.
Major Acquisitions
Yandy
- Year: 2019
- Acquisition Price (USD millions): 69
- Strategic Rationale: Acquisition of Yandy, an online lingerie and costume retailer, to expand PLBY Group's direct-to-consumer capabilities.
Honey Birdette
- Year: 2021
- Acquisition Price (USD millions): 333
- Strategic Rationale: Acquisition of Honey Birdette, a luxury lingerie retailer, to expand PLBY Group's direct-to-consumer capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by licensing agreements and the expansion of the DTC business.
Future Projections: Analyst estimates suggest continued growth in revenue, driven by digital content and licensing agreements. However, estimates depend on market conditions and company execution. Provide timeframe to generate and analyze data.
Recent Initiatives: Recent initiatives include the launch of new digital content platforms and expansion into new product categories, such as sexual wellness.
Summary
PLBY Group is a lifestyle company leveraging its iconic brand through licensing, direct-to-consumer sales, and digital content. While the brand name holds value, past controversies and changing consumer preferences pose challenges. The company's diversified revenue model provides stability. Further growth depends on effectively capitalizing on digital opportunities and navigating competition in entertainment and lifestyle markets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
- Market research reports
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share information is based on estimations and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Plby Group Inc
Exchange NASDAQ | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-08-31 | CEO, President & Director Mr. Ben Kohn | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 249 | Website https://playboy.com |
Full time employees 249 | Website https://playboy.com | ||
Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; visual media and entertainment; and beauty and grooming products, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance, as well as sells spirits under the Rare Hare brand and ready-to-drink cocktails under the Play Hard brand. The company also owns and operates digital commerce retail platforms, such as playboy.com under license agreements; Honey Birdette retail stores; and collaborates with nightlife, hospitality, digital casino, and online gaming industries. In addition, it licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. The company was formerly known as PLBY Group, Inc. and changed its name to Playboy, Inc. in June 2025. Playboy, Inc. is headquartered in Los Angeles, California.
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