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Upturn AI SWOT - About
Plby Group Inc (PLBY)
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Upturn Advisory Summary
08/14/2025: PLBY (3-star) is a SELL. SELL since 4 days. Profits (-1.21%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.4
1 Year Target Price $2.4
| 0 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 57.01% | Avg. Invested days 31 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 162.52M USD | Price to earnings Ratio - | 1Y Target Price 2.4 |
Price to earnings Ratio - | 1Y Target Price 2.4 | ||
Volume (30-day avg) 2 | Beta 2.44 | 52 Weeks Range 0.52 - 2.44 | Updated Date 08/15/2025 |
52 Weeks Range 0.52 - 2.44 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-12 | When - | Estimate -0.04 | Actual -0.08 |
Profitability
Profit Margin -61.69% | Operating Margin (TTM) -12.77% |
Management Effectiveness
Return on Assets (TTM) -4.74% | Return on Equity (TTM) -398.56% |
Valuation
Trailing PE - | Forward PE 71.94 | Enterprise Value 343620152 | Price to Sales(TTM) 1.39 |
Enterprise Value 343620152 | Price to Sales(TTM) 1.39 | ||
Enterprise Value to Revenue 2.86 | Enterprise Value to EBITDA -1.06 | Shares Outstanding 93944600 | Shares Floating 51847084 |
Shares Outstanding 93944600 | Shares Floating 51847084 | ||
Percent Insiders 21.84 | Percent Institutions 37.28 |
Upturn AI SWOT
Plby Group Inc
Company Overview
History and Background
PLBY Group Inc., formerly known as Playboy Enterprises, Inc., was founded in 1953 by Hugh Hefner. Initially a publishing company centered around Playboy magazine, it has evolved into a global media and lifestyle company focusing on pleasure and sexual wellness.
Core Business Areas
- Sexual Wellness: Includes products like condoms, lubricants, and intimacy devices marketed under brands like Playboy and Lovers.
- Lifestyle and Apparel: Focuses on apparel, accessories, and gaming targeted at adult audiences.
- Digital Subscriptions: Offers digital content subscriptions through its Centerfold platform.
Leadership and Structure
Ben Kohn serves as the CEO of PLBY Group Inc. The company operates with a hierarchical structure, with various divisions reporting to the executive team.
Top Products and Market Share
Key Offerings
- Playboy Condoms: Playboy Condoms are a key product, marketed worldwide. Market share information is fragmented and varies regionally, but is estimated at below 5%. Competitors include Church & Dwight (Trojan), Reckitt Benckiser (Durex), and Lifestyles Healthcare.
- Lovers: Sexual wellness products and accessories. Revenue data not publicly disclosed. Competitors include LELO, Womanizer, and We-Vibe.
- Centerfold: A digital platform offering content subscriptions. User base numbers not publicly available. Competitors include OnlyFans and Patreon.
- Playboy Apparel: Apparel and accessories bearing the Playboy brand. Revenue not publicly available. Competitors include Supreme, Kith, and other streetwear brands.
Market Dynamics
Industry Overview
The sexual wellness industry is experiencing growth, driven by increasing acceptance of sexual health and wellness. The lifestyle and apparel market is competitive, influenced by trends and consumer preferences. The digital content subscription market is crowded, with various platforms vying for users' attention.
Positioning
PLBY Group Inc. aims to leverage its iconic brand recognition to capture market share in the sexual wellness, lifestyle, and digital content sectors. Their competitive advantage lies in their brand heritage and global recognition.
Total Addressable Market (TAM)
The total addressable market is in the billions of dollars. PLBY Group Inc. is positioned to capture a small percentage through diverse revenue streams.
Upturn SWOT Analysis
Strengths
- Iconic Brand Recognition
- Global Presence
- Diversified Revenue Streams
- Strong Licensing Program
Weaknesses
- Brand Perception Challenges
- Financial Performance Volatility
- Reliance on Licensing Agreements
- Relatively small player compared to established companies in the wellness sectors
Opportunities
- Expansion into New Markets
- Development of Innovative Products
- Strategic Partnerships
- Growing Demand for Sexual Wellness Products
Threats
- Changing Consumer Preferences
- Intense Competition
- Economic Downturns
- Brand Image Erosion
Competitors and Market Share
Key Competitors
- CHWY
- LELO
- RBGLY
- CMCSA
Competitive Landscape
PLBY Group Inc. faces challenges in competing with larger, more established players with greater market share and resources. However, its brand recognition provides a competitive advantage.
Major Acquisitions
Honey Birdette
- Year: 2021
- Acquisition Price (USD millions): 333
- Strategic Rationale: Expand presence in luxury lingerie market and reach new customer segments.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been mixed, impacted by brand transformation and strategic shifts.
Future Projections: Future projections vary based on analyst estimates, influenced by expansion initiatives and market trends. Refer to financial news sources.
Recent Initiatives: Recent initiatives include expansion of digital content platform and new product launches in the sexual wellness segment.
Summary
PLBY Group Inc. is a company with a well-known brand, attempting to transform into a diversified lifestyle and wellness company. The company's strength is its brand recognition and licensing potential, but faces challenges in competitive markets and brand perception. It needs to carefully manage its transformation and execute its strategic initiatives to achieve sustainable growth and profitability. Future success relies on effective brand management and expansion into new categories.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Reports
- Analyst Estimates
- Public News Sources
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. The data provided may not be entirely accurate and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Plby Group Inc
Exchange NASDAQ | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-08-31 | CEO, President & Director Mr. Ben Kohn | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 249 | Website https://playboy.com |
Full time employees 249 | Website https://playboy.com | ||
Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; visual media and entertainment; and beauty and grooming products, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance, as well as sells spirits under the Rare Hare brand and ready-to-drink cocktails under the Play Hard brand. The company also owns and operates digital commerce retail platforms, such as playboy.com under license agreements; Honey Birdette retail stores; and collaborates with nightlife, hospitality, digital casino, and online gaming industries. In addition, it licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. The company was formerly known as PLBY Group, Inc. and changed its name to Playboy, Inc. in June 2025. Playboy, Inc. is headquartered in Los Angeles, California.
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