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Upturn AI SWOT - About
PSQ Holdings Inc. (PSQH)
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Upturn Advisory Summary
07/10/2025: PSQH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6
1 Year Target Price $6
| 0 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -73.08% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 108.94M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 2 | Beta -0.01 | 52 Weeks Range 1.63 - 7.77 | Updated Date 07/11/2025 |
52 Weeks Range 1.63 - 7.77 | Updated Date 07/11/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -187.13% | Operating Margin (TTM) -173.19% |
Management Effectiveness
Return on Assets (TTM) -57.16% | Return on Equity (TTM) -223.64% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 110009185 | Price to Sales(TTM) 4.11 |
Enterprise Value 110009185 | Price to Sales(TTM) 4.11 | ||
Enterprise Value to Revenue 4.15 | Enterprise Value to EBITDA -3.81 | Shares Outstanding 42325300 | Shares Floating 31936484 |
Shares Outstanding 42325300 | Shares Floating 31936484 | ||
Percent Insiders 17.95 | Percent Institutions 17.58 |
Upturn AI SWOT
PSQ Holdings Inc.
Company Overview
History and Background
PSQ Holdings Inc. was formed to combat woke ideologies within business. It provides a platform to connect patriotic Americans with businesses that share their values, aiming to build a parallel economy.
Core Business Areas
- Online Marketplace: An online marketplace that connects consumers with businesses that align with their values, facilitating transactions between them.
- Membership Program: Offers a paid membership program providing exclusive deals and access to a curated network of businesses.
Leadership and Structure
The leadership team is focused on promoting values-based consumerism. Information about the detailed organizational structure is limited.
Top Products and Market Share
Key Offerings
- PublicSq App: The primary platform, connecting consumers with businesses sharing their values. Market share is still developing within the broader e-commerce space. Competitors include general online marketplaces like Amazon and Etsy, and more values-driven smaller players.
- EveryLife: A diaper brand acquired to promote a counter-narrative to established brands. Market share is nascent within the competitive diaper market. Major competitors include Pampers and Huggies.
Market Dynamics
Industry Overview
The industry operates in the niche market of values-based consumerism. Companies attempt to create a marketplace for consumers who wish to align their spending with personal values.
Positioning
PSQ Holdings Inc. is positioned as a leader in connecting value-aligned customers with businesses. Their competitive advantage lies in their targeted approach and brand association.
Total Addressable Market (TAM)
The TAM for values-based consumerism is growing as consumer awareness increases. PSQ aims to capture a significant portion of this by providing a curated platform. Estimated TAM $100B to $500B.
Upturn SWOT Analysis
Strengths
- Strong brand identity related to values-based consumerism
- First-mover advantage in a niche market
- Growing user base of value-aligned consumers
- Strategic acquisitions to expand product offerings
Weaknesses
- Limited brand recognition outside of its target audience
- Heavy reliance on consumer sentiment
- Concerns about potential political polarization
- Scalability challenges
Opportunities
- Expanding into new product categories that align with its values
- Strategic partnerships with like-minded organizations
- Growing awareness of conscious consumerism
- International expansion to similar demographic markets
Threats
- Negative publicity from actions of businesses listed on its platform
- Increasing competition from other values-based marketplaces
- Changes in consumer preferences and societal values
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- AMZN
- ETSY
- GOOG
Competitive Landscape
PSQ Holdings Inc. faces competition from established e-commerce giants and smaller values-based marketplaces. Its advantages lie in its targeted approach and brand association, while its disadvantages include limited brand recognition and scalability challenges.
Major Acquisitions
EveryLife
- Year: 2023
- Acquisition Price (USD millions): 20
- Strategic Rationale: Expand product offerings and promote a counter-narrative to established brands in the baby product market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is tied to the increasing popularity of values-based consumerism and the company's successful branding.
Future Projections: Future growth relies on continued user adoption, strategic acquisitions, and successful execution of its business model. Projections depend on financial data and are influenced by market trends.
Recent Initiatives: Recent initiatives include strategic acquisitions to expand product offerings, expanding the marketplace, and increasing marketing to promote brand awareness.
Summary
PSQ Holdings Inc. is a growing company operating in the niche market of values-based consumerism. It benefits from strong branding and first-mover advantage, but faces challenges from larger competitors and scalability issues. The company should focus on expanding its user base, diversifying its product offerings, and carefully managing its brand reputation. However it will be important that they generate a profit and sales for the company to grow.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Publicly Available Information
- Market Research Reports
Disclaimers:
This analysis is based on limited publicly available information and is for informational purposes only. It does not constitute financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PSQ Holdings Inc.
Exchange NYSE | Headquaters West Palm Beach, FL, United States | ||
IPO Launch date 2021-07-07 | Founder, President, CEO & Chairman of the Board Mr. Michael Seifert | ||
Sector Technology | Industry Software - Application | Full time employees 85 | Website https://www.publicsquare.com |
Full time employees 85 | Website https://www.publicsquare.com | ||
PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through three segments: Marketplace, Brands, and Financial Technology. The company offers buy now pay later solutions through point-of-sale financing platform; and payment processing solution for its Merchant customers across their e-commerce landscape through PSQ Payments. The PSQ platform is accessible through its mobile application and website. the company also sells diapers, wipes, training pants, and soaps and lotions under the EveryLife's brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.
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