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PSQH logo PSQH
Upturn stock ratingUpturn stock rating
PSQH logo

PSQ Holdings Inc. (PSQH)

Upturn stock ratingUpturn stock rating
$1.66
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

08/28/2025: PSQH (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

2 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $5.5

1 Year Target Price $5.5

Analysts Price Target For last 52 week
$5.5 Target price
52w Low $1.55
Current$1.66
52w High $7.77

Analysis of Past Performance

Type Stock
Historic Profit -75.89%
Avg. Invested days 16
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 76.21M USD
Price to earnings Ratio -
1Y Target Price 5.5
Price to earnings Ratio -
1Y Target Price 5.5
Volume (30-day avg) 2
Beta -0.02
52 Weeks Range 1.55 - 7.77
Updated Date 08/29/2025
52 Weeks Range 1.55 - 7.77
Updated Date 08/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -1.29

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Earnings Date

Report Date 2025-08-14
When After Market
Estimate -0.14
Actual -0.18

Profitability

Profit Margin -169.28%
Operating Margin (TTM) -113.75%

Management Effectiveness

Return on Assets (TTM) -52.62%
Return on Equity (TTM) -269.25%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 88919302
Price to Sales(TTM) 2.76
Enterprise Value 88919302
Price to Sales(TTM) 2.76
Enterprise Value to Revenue 3.22
Enterprise Value to EBITDA -3.81
Shares Outstanding 42698500
Shares Floating 30035765
Shares Outstanding 42698500
Shares Floating 30035765
Percent Insiders 17.79
Percent Institutions 24.79

ai summary icon Upturn AI SWOT

PSQ Holdings Inc.

stock logo

Company Overview

overview logo History and Background

PSQ Holdings Inc. was founded in 2022 as a company focused on providing services and products that align with conservative values and principles. It aims to offer alternatives to established brands perceived as being misaligned with these values.

business area logo Core Business Areas

  • Online Marketplace: Operates an online marketplace featuring a range of products and services that cater to individuals who share conservative values. This includes apparel, home goods, and other consumer items.
  • Financial Services: Provides access to financial services such as banking, credit cards, and insurance that emphasize ethical and value-based investing.
  • Mobile Services: Offers cell phone service and internet options that align to the company's political and conservative beliefs.

leadership logo Leadership and Structure

PSQ Holdings Inc. is led by CEO, Michael Seifert. The company operates with a hierarchical structure, emphasizing a mission-driven approach.

Top Products and Market Share

overview logo Key Offerings

  • PublicSq. Marketplace: Online marketplace offering products from businesses that share conservative values. Market share is nascent, but growing within its target demographic. Competitors include Amazon, Etsy, and general e-commerce platforms. Revenue is not public.
  • EveryLife Diapers: Eco-friendly diaper subscription service targeting families with conservative values. Market share is small relative to established brands like Pampers and Huggies. Revenue is not public.

Market Dynamics

industry overview logo Industry Overview

PSQ Holdings Inc. operates in a niche market catering to conservative consumers. This market segment is growing as consumers increasingly prioritize values-based purchasing decisions.

Positioning

PSQ Holdings Inc. positions itself as a values-driven alternative to mainstream brands. Its competitive advantage lies in its strong brand identity and community focus.

Total Addressable Market (TAM)

The TAM for values-based consumer products is estimated at $1 trillion. PSQ Holdings Inc. is positioned to capture a portion of this market by focusing on conservative consumers.

Upturn SWOT Analysis

Strengths

  • Strong brand identity within its target market
  • Dedicated customer base
  • First-mover advantage in a niche market

Weaknesses

  • Limited market reach compared to established brands
  • Dependence on a specific demographic
  • Potential for controversy and boycotts
  • Limited Financial Data

Opportunities

  • Expansion into new product categories
  • Strategic partnerships with like-minded organizations
  • Increased demand for values-based products

Threats

  • Competition from established brands
  • Negative publicity and boycotts
  • Changes in consumer preferences

Competitors and Market Share

competitor logo Key Competitors

  • AMZN
  • WMT
  • TGT
  • GOOGL

Competitive Landscape

PSQ Holdings Inc. faces significant competition from established e-commerce giants and retailers. Its competitive advantage lies in its values-based approach and strong brand identity within its target market.

Growth Trajectory and Initiatives

Historical Growth: Historical growth is difficult to assess due to the company's recent establishment.

Future Projections: Future growth projections are based on analyst estimates, but are not currently widely available. The company's ability to scale its operations and attract new customers will be crucial for its success.

Recent Initiatives: Recent initiatives include expanding its product offerings, launching marketing campaigns targeting conservative consumers, and building strategic partnerships.

Summary

PSQ Holdings Inc. is a relatively new company that is focused on providing products and services to conservative consumers. While it has a strong brand identity and dedicated customer base, it faces significant competition from established players. The company's success will depend on its ability to scale its operations, expand its product offerings, and maintain its values-based approach. Limited financial information makes assessing long-term viability challenging; it needs to scale to compete and address supply chain constraints.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • Press Releases
  • Third-party Market Research Reports
  • Yahoo Finance
  • Crunchbase

Disclaimers:

This analysis is based on publicly available information and analyst estimates. It is not financial advice. Investors should conduct their own due diligence before making investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About PSQ Holdings Inc.

Exchange NYSE
Headquaters West Palm Beach, FL, United States
IPO Launch date 2021-07-07
Founder, President, CEO & Chairman of the Board Mr. Michael Seifert
Sector Technology
Industry Software - Application
Full time employees 85
Full time employees 85

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through three segments: Marketplace, Brands, and Financial Technology. The company offers buy now pay later solutions through point-of-sale financing platform; and payment processing solution for its Merchant customers across their e-commerce landscape through PSQ Payments. The PSQ platform is accessible through its mobile application and website. the company also sells diapers, wipes, training pants, and soaps and lotions under the EveryLife's brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.