PSQH official logo PSQH
PSQH 1-star rating from Upturn Advisory
PSQ Holdings Inc. (PSQH) company logo

PSQ Holdings Inc. (PSQH)

PSQ Holdings Inc. (PSQH) 1-star rating from Upturn Advisory
$1.4
Last Close (24-hour delay)
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PASS
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock price based on last close icon Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • 1Y
  • 1M
  • 1W

Upturn Advisory Summary

12/11/2025: PSQH (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

1 star rating from financial analysts

2 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $4

1 Year Target Price $4

Analysts Price Target For last 52 week
$4 Target price
52w Low $1.23
Current$1.4
52w High $5.18

Analysis of Past Performance

Type Stock
Historic Profit -82.52%
Avg. Invested days 19
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 1.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 12/11/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 66.58M USD
Price to earnings Ratio -
1Y Target Price 4
Price to earnings Ratio -
1Y Target Price 4
Volume (30-day avg) 2
Beta 0.04
52 Weeks Range 1.23 - 5.18
Updated Date 12/11/2025
52 Weeks Range 1.23 - 5.18
Updated Date 12/11/2025
Dividends yield (FY) -
Basic EPS (TTM) -1.35

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -165.37%
Operating Margin (TTM) -220.12%

Management Effectiveness

Return on Assets (TTM) -60.52%
Return on Equity (TTM) -515.51%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 89740752
Price to Sales(TTM) 2.42
Enterprise Value 89740752
Price to Sales(TTM) 2.42
Enterprise Value to Revenue 3.11
Enterprise Value to EBITDA -3.81
Shares Outstanding 43025227
Shares Floating 31786010
Shares Outstanding 43025227
Shares Floating 31786010
Percent Insiders 17.66
Percent Institutions 24.2

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

PSQ Holdings Inc.

PSQ Holdings Inc.(PSQH) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

PSQ Holdings Inc. (formerly PSQ Holdings, Inc.) has undergone significant transformations. Originally focused on digital media, the company has shifted its strategic direction multiple times. Its history is marked by acquisitions and divestitures, often in an effort to find a sustainable and profitable business model. A key recent development involves its involvement with a SPAC (Special Purpose Acquisition Company) and subsequent business combination, pointing towards a potential pivot in its operational focus. Specific founding year and early milestones are less prominent due to these evolutionary changes.

Company business area logo Core Business Areas

  • Segment Name 1: The company's core business areas have been dynamic. Historically, it was involved in the digital media space, focusing on online content and advertising. More recently, its activities have been associated with investment activities, potentially exploring opportunities in emerging sectors through its SPAC structure. The exact current operational segments are subject to ongoing strategic adjustments.

leadership logo Leadership and Structure

Information on PSQ Holdings Inc.'s current leadership team and specific organizational structure can be fluid due to its evolving business nature and SPAC involvement. Leadership often comprises individuals with backgrounds in finance, investment, and corporate restructuring. The structure is likely to reflect its current operational focus, which may be investment-driven or focused on integrating a newly acquired entity.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Product Name 1: Due to its transitional nature, PSQ Holdings Inc. may not have distinct, established products with quantifiable market share in the traditional sense. Its 'offerings' could be considered its investment platform or the potential integration of a target company post-SPAC merger. Competitors would vary greatly depending on the specific investment or operational focus at any given time.

Market Dynamics

industry overview logo Industry Overview

PSQ Holdings Inc. has operated in or is associated with industries that are highly dynamic, including digital media and the SPAC market. The digital media industry is characterized by rapid technological advancements, evolving consumer behavior, and intense competition. The SPAC market, on the other hand, is influenced by market sentiment, regulatory changes, and the availability of attractive acquisition targets.

Positioning

PSQ Holdings Inc.'s positioning is currently ambiguous and evolving. Its historical positioning in digital media was likely as a niche player. Its current positioning, potentially through SPAC activities, is that of an investor or facilitator of business combinations. Its competitive advantages are not clearly defined by traditional product offerings but rather by its financial structure and strategic flexibility.

Total Addressable Market (TAM)

The Total Addressable Market for PSQ Holdings Inc. is highly dependent on its current and future strategic direction. If it is operating as a SPAC, its TAM could be vast, encompassing various sectors where it seeks to identify and acquire target companies. However, its specific positioning within any given TAM is not yet established or clearly defined.

Upturn SWOT Analysis

Strengths

  • Financial flexibility (potentially through SPAC structure)
  • Adaptability to market shifts
  • Management expertise in corporate restructuring and investment

Weaknesses

  • Lack of clearly defined core operating business
  • Dependence on successful acquisition or integration of new entities
  • Potential for investor uncertainty due to business model evolution

Opportunities

  • Strategic acquisitions in growth sectors
  • Capitalizing on market inefficiencies
  • Leveraging SPAC structure for rapid business combination

Threats

  • Regulatory changes affecting SPACs or target industries
  • Intense competition for attractive acquisition targets
  • Market volatility impacting investment strategies
  • Execution risk in integrating acquired businesses

Competitors and Market Share

Key competitor logo Key Competitors

  • This section is difficult to populate with specific competitor names and market share as PSQ Holdings Inc. is not currently operating a clearly defined, established business with a measurable market share. Its competitive landscape would depend on its future strategic direction and the industries it chooses to enter or acquire in.

Competitive Landscape

PSQ Holdings Inc.'s competitive landscape is currently undefined. If it operates as a SPAC, its competition lies in identifying and securing attractive acquisition targets before other SPACs or traditional acquirers. If it has completed a business combination, its competitive landscape will be specific to the industry of the merged entity.

Growth Trajectory and Initiatives

Historical Growth: PSQ Holdings Inc.'s historical growth trajectory has been characterized by significant strategic shifts rather than consistent organic growth. Its evolution from digital media to potentially other sectors through SPAC activities indicates a history of seeking new avenues for growth, often through acquisitions or mergers.

Future Projections: Future projections for PSQ Holdings Inc. are highly speculative and depend entirely on the success of its current strategic initiatives, particularly any business combination or acquisition undertaken through its SPAC structure. Analyst estimates would be highly contingent on the nature of the target company and its market potential.

Recent Initiatives: Recent initiatives for PSQ Holdings Inc. have likely revolved around its activities as a SPAC, including the search for and potential execution of a business combination with a target company. This involves due diligence, negotiations, and shareholder approvals. The specific target and industry of such a combination would define its most recent strategic moves.

Summary

PSQ Holdings Inc. is a company with a history of strategic repositioning, making its current operational focus and competitive landscape fluid. Its potential as a SPAC provides financial flexibility and opportunities for growth through acquisitions, but also introduces execution risks and market uncertainties. The company needs to clearly define its long-term operating strategy and demonstrate sustainable value creation to its shareholders.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • Company filings (SEC)
  • Financial news outlets
  • Market data providers

Disclaimers:

This analysis is based on publicly available information and is subject to change. PSQ Holdings Inc.'s business model and strategic direction may evolve, impacting its financial performance and market position. This information is for informational purposes only and should not be considered investment advice.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About PSQ Holdings Inc.

Exchange NYSE
Headquaters West Palm Beach, FL, United States
IPO Launch date 2021-07-07
Founder, President, CEO & Chairman of the Board Mr. Michael Seifert
Sector Technology
Industry Software - Application
Full time employees 85
Full time employees 85

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through three segments: Marketplace, Brands, and Financial Technology. The company offers buy now pay later solutions through point-of-sale financing platform; and payment processing solution for its Merchant customers across their e-commerce landscape through PSQ Payments. The PSQ platform is accessible through its mobile application and website. the company also sells diapers, wipes, training pants, and soaps and lotions under the EveryLife's brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.