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Upturn AI Summary - About
PSQ Holdings Inc.(PSQH)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PSQH
10/23/2026: PSQH (1-star) is currently NOT-A-BUY. Pass it for now.
PSQ Holdings Inc. operates a niche e-commerce marketplace called PublicSq. that connects values-driven consumers with small businesses. The company is currently in a high-growth phase, characterized by its expansion into consumer-packaged goods through its EveryLife brand. While its focus on a specific demographic provides a loyal user base, the company faces significant competition from established giants like Amazon and Etsy. Financial performance is marked by rapid revenue growth alongside ongoing operating losses, creating a high-risk profile for investors. Future success depends on the company's ability to achieve profitability and scale its retail operations without requiring further dilutive capital raises.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers high growth potential in a niche market but carries high execution and financial risks. |
| Momentum investor | Mixed fit | Momentum may occur during periods of high news flow, but this is highly conditional on sustained positive catalysts. |
| Value investor | Weak fit | The company lacks current profitability and established margins required for a value-based investment thesis. |
| Dividend investor | Weak fit | PSQ does not pay a dividend and is in a capital-intensive growth phase. |
| Low-risk investor | Weak fit | The stock's volatility and uncertain path to profitability make it unsuitable for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is susceptible to large price swings due to its small market capitalization and market sentiment. |
| Valuation risk | High | Valuations are heavily dependent on future growth assumptions rather than current earnings. |
| Competition risk (E-commerce giants) | High | Established players like Amazon possess overwhelming scale and logistical advantages. |
| Business quality | Medium | The business is early-stage, with a need to prove long-term unit economics. |
| Dividend income | Low / none | No income is currently generated for shareholders. |
| Execution risk | High | Success depends on scaling the platform and CPG products simultaneously without exhausting cash reserves. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -73.98% | Avg. Invested days 8 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 10.88M USD | Price to earnings Ratio - | 1Y Target Price 15 |
Price to earnings Ratio - | 1Y Target Price 15 | ||
Volume (30-day avg) 37.8K shares | Beta 0.54 | 52 Weeks Range 2.86 - 35.10 | Updated Date 10/22/2026 |
52 Weeks Range 2.86 - 35.10 | Updated Date 10/22/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -8.61 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Marketplace Services | Advertising revenue, business directory listings, and transaction fees on the PublicSq. platform. | The company earns money by connecting consumers to businesses that advertise on their platform. |
| Consumer Goods | Direct sales of EveryLife products (diapers, wipes, etc.). | The company sells products directly to consumers through its brand portfolio. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE - | Enterprise Value 49.19M | Price to Sales(TTM) 0.4 |
Enterprise Value 49.19M | Price to Sales(TTM) 0.4 | ||
Enterprise Value to Revenue 1.82 | Enterprise Value to EBITDA -3.81 | Shares Outstanding 3.73M | Shares Floating 2.40M |
Shares Outstanding 3.73M | Shares Floating 2.40M | ||
Percent Insiders 26.91 | Percent Institutions 17.52 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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