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Upturn AI Summary - About
PSQ Holdings Inc.(PSQH)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PSQH
09/25/2026: PSQH (1-star) is currently NOT-A-BUY. Pass it for now.
PSQ Holdings operates as a niche e-commerce and media company centered on the PublicSq. marketplace, which connects consumers with businesses that align with patriotic and conservative values. The company’s main strength lies in its highly engaged user base and a differentiated, values-based brand identity. Its growth story is built on transitioning from a simple directory into a multifaceted ecosystem, including the direct-to-consumer brand EveryLife. However, investors must weigh these prospects against the risks of heavy competition from major e-commerce platforms, high customer acquisition costs, and a history of operating losses. This stock is best suited for growth-oriented investors who closely monitor the company's path toward operational profitability and market share expansion.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers high growth potential but carries significant operational and execution risks. |
| Momentum investor | Weak fit | The stock lacks the consistent trend patterns required for a purely momentum-based strategy. |
| Value investor | Weak fit | The lack of profitability and high growth valuation make it a poor fit for traditional value metrics. |
| Dividend investor | Weak fit | The company does not pay dividends and focuses entirely on capital reinvestment. |
| Low-risk investor | Weak fit | High volatility and early-stage business risks make this unsuitable for low-risk portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is susceptible to large price swings due to its early-stage status and market sensitivity. |
| Valuation risk | High | Valuation is sensitive to future growth expectations that are not yet backed by consistent earnings. |
| Competition risk (E-commerce giants) | High | Competing with platforms like Amazon provides significant challenges in pricing and logistics. |
| Business quality | Medium | The platform has strong niche engagement but lacks the operational scale of mature e-commerce businesses. |
| Dividend income | Low / none | There is no expectation of dividend income for the foreseeable future. |
| Execution risk | High | Success depends on the company's ability to retain users and scale new business units efficiently. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -79.74% | Avg. Invested days 12 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 19.75M USD | Price to earnings Ratio - | 1Y Target Price 15 |
Price to earnings Ratio - | 1Y Target Price 15 | ||
Volume (30-day avg) 96.9K shares | Beta 0.51 | 52 Weeks Range 2.95 - 37.50 | Updated Date 09/25/2026 |
52 Weeks Range 2.95 - 37.50 | Updated Date 09/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -8.92 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Marketplace Services | Advertising fees and promotional tools for businesses listed on PublicSq. | The company earns revenue when merchants pay to gain visibility within the marketplace. |
| Direct-to-Consumer Brands | Sales of baby care products like EveryLife. | The company earns direct revenue by selling branded consumer goods directly to its users. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE - | Enterprise Value 49.19M | Price to Sales(TTM) 0.73 |
Enterprise Value 49.19M | Price to Sales(TTM) 0.73 | ||
Enterprise Value to Revenue 1.82 | Enterprise Value to EBITDA -3.81 | Shares Outstanding 3.73M | Shares Floating 2.40M |
Shares Outstanding 3.73M | Shares Floating 2.40M | ||
Percent Insiders 26.91 | Percent Institutions 17.03 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About PSQ Holdings Inc.
Exchange NYSE | Headquarters West Palm Beach, FL, United States | ||
IPO Launch date 2021-07-07 | CEO & Non-Executive Chairman of the Board Mr. Dustin Wunderlich | ||
Sector Technology | Industry Software - Application | Full time employees 36 | Website https://www.publicsquare.com |
Full time employees 36 | Website https://www.publicsquare.com | ||
PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. The company offers buy now pay later solutions through point-of-sale financing platform; and payment processing solution for its Merchant customers across their e-commerce landscape through PSQ Payments. The PSQ platform is accessible through its mobile application and website. the company also sells diapers, wipes, training pants, and soaps and lotions under the EveryLife's brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.
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