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PSQH
Upturn stock ratingUpturn stock rating

PSQ Holdings Inc. (PSQH)

Upturn stock ratingUpturn stock rating
$2.05
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/30/2025: PSQH (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

2 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $6

1 Year Target Price $6

Analysts Price Target For last 52 week
$6Target price
Low$1.63
Current$2.05
high$7.77

Analysis of Past Performance

Type Stock
Historic Profit -73.08%
Avg. Invested days 18
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 93.81M USD
Price to earnings Ratio -
1Y Target Price 6
Price to earnings Ratio -
1Y Target Price 6
Volume (30-day avg) 2
Beta -0.01
52 Weeks Range 1.63 - 7.77
Updated Date 06/30/2025
52 Weeks Range 1.63 - 7.77
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) -1.46

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -187.13%
Operating Margin (TTM) -173.19%

Management Effectiveness

Return on Assets (TTM) -57.16%
Return on Equity (TTM) -223.64%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 98169051
Price to Sales(TTM) 3.54
Enterprise Value 98169051
Price to Sales(TTM) 3.54
Enterprise Value to Revenue 3.71
Enterprise Value to EBITDA -3.81
Shares Outstanding 42325300
Shares Floating 31936484
Shares Outstanding 42325300
Shares Floating 31936484
Percent Insiders 22.22
Percent Institutions 17.58

Analyst Ratings

Rating 2
Target Price 6
Buy 2
Strong Buy -
Buy 2
Strong Buy -
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

PSQ Holdings Inc.

stock logo

Company Overview

overview logo History and Background

PSQ Holdings Inc. was formed to combat woke ideologies within business. It provides a platform to connect patriotic Americans with businesses that share their values, aiming to build a parallel economy.

business area logo Core Business Areas

  • Online Marketplace: An online marketplace that connects consumers with businesses that align with their values, facilitating transactions between them.
  • Membership Program: Offers a paid membership program providing exclusive deals and access to a curated network of businesses.

leadership logo Leadership and Structure

The leadership team is focused on promoting values-based consumerism. Information about the detailed organizational structure is limited.

Top Products and Market Share

overview logo Key Offerings

  • PublicSq App: The primary platform, connecting consumers with businesses sharing their values. Market share is still developing within the broader e-commerce space. Competitors include general online marketplaces like Amazon and Etsy, and more values-driven smaller players.
  • EveryLife: A diaper brand acquired to promote a counter-narrative to established brands. Market share is nascent within the competitive diaper market. Major competitors include Pampers and Huggies.

Market Dynamics

industry overview logo Industry Overview

The industry operates in the niche market of values-based consumerism. Companies attempt to create a marketplace for consumers who wish to align their spending with personal values.

Positioning

PSQ Holdings Inc. is positioned as a leader in connecting value-aligned customers with businesses. Their competitive advantage lies in their targeted approach and brand association.

Total Addressable Market (TAM)

The TAM for values-based consumerism is growing as consumer awareness increases. PSQ aims to capture a significant portion of this by providing a curated platform. Estimated TAM $100B to $500B.

Upturn SWOT Analysis

Strengths

  • Strong brand identity related to values-based consumerism
  • First-mover advantage in a niche market
  • Growing user base of value-aligned consumers
  • Strategic acquisitions to expand product offerings

Weaknesses

  • Limited brand recognition outside of its target audience
  • Heavy reliance on consumer sentiment
  • Concerns about potential political polarization
  • Scalability challenges

Opportunities

  • Expanding into new product categories that align with its values
  • Strategic partnerships with like-minded organizations
  • Growing awareness of conscious consumerism
  • International expansion to similar demographic markets

Threats

  • Negative publicity from actions of businesses listed on its platform
  • Increasing competition from other values-based marketplaces
  • Changes in consumer preferences and societal values
  • Economic downturn affecting consumer spending

Competitors and Market Share

competitor logo Key Competitors

  • AMZN
  • ETSY
  • GOOG

Competitive Landscape

PSQ Holdings Inc. faces competition from established e-commerce giants and smaller values-based marketplaces. Its advantages lie in its targeted approach and brand association, while its disadvantages include limited brand recognition and scalability challenges.

Major Acquisitions

EveryLife

  • Year: 2023
  • Acquisition Price (USD millions): 20
  • Strategic Rationale: Expand product offerings and promote a counter-narrative to established brands in the baby product market.

Growth Trajectory and Initiatives

Historical Growth: Historical growth is tied to the increasing popularity of values-based consumerism and the company's successful branding.

Future Projections: Future growth relies on continued user adoption, strategic acquisitions, and successful execution of its business model. Projections depend on financial data and are influenced by market trends.

Recent Initiatives: Recent initiatives include strategic acquisitions to expand product offerings, expanding the marketplace, and increasing marketing to promote brand awareness.

Summary

PSQ Holdings Inc. is a growing company operating in the niche market of values-based consumerism. It benefits from strong branding and first-mover advantage, but faces challenges from larger competitors and scalability issues. The company should focus on expanding its user base, diversifying its product offerings, and carefully managing its brand reputation. However it will be important that they generate a profit and sales for the company to grow.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • Publicly Available Information
  • Market Research Reports

Disclaimers:

This analysis is based on limited publicly available information and is for informational purposes only. It does not constitute financial advice.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About PSQ Holdings Inc.

Exchange NYSE
Headquaters West Palm Beach, FL, United States
IPO Launch date 2021-07-07
Founder, President, CEO & Chairman of the Board Mr. Michael Seifert
Sector Technology
Industry Software - Application
Full time employees 85
Full time employees 85

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through three segments: Marketplace, Brands, and Financial Technology. The company offers buy now pay later solutions through point-of-sale financing platform; and payment processing solution for its Merchant customers across their e-commerce landscape through PSQ Payments. The PSQ platform is accessible through its mobile application and website. the company also sells diapers, wipes, training pants, and soaps and lotions under the EveryLife's brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.