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PSQ Holdings Inc. (PSQH)



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Upturn Advisory Summary
08/28/2025: PSQH (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $5.5
1 Year Target Price $5.5
0 | Strong Buy |
2 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -75.89% | Avg. Invested days 16 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 76.21M USD | Price to earnings Ratio - | 1Y Target Price 5.5 |
Price to earnings Ratio - | 1Y Target Price 5.5 | ||
Volume (30-day avg) 2 | Beta -0.02 | 52 Weeks Range 1.55 - 7.77 | Updated Date 08/29/2025 |
52 Weeks Range 1.55 - 7.77 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date 2025-08-14 | When After Market | Estimate -0.14 | Actual -0.18 |
Profitability
Profit Margin -169.28% | Operating Margin (TTM) -113.75% |
Management Effectiveness
Return on Assets (TTM) -52.62% | Return on Equity (TTM) -269.25% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 88919302 | Price to Sales(TTM) 2.76 |
Enterprise Value 88919302 | Price to Sales(TTM) 2.76 | ||
Enterprise Value to Revenue 3.22 | Enterprise Value to EBITDA -3.81 | Shares Outstanding 42698500 | Shares Floating 30035765 |
Shares Outstanding 42698500 | Shares Floating 30035765 | ||
Percent Insiders 17.79 | Percent Institutions 24.79 |
Upturn AI SWOT
PSQ Holdings Inc.

Company Overview
History and Background
PSQ Holdings Inc. was founded in 2022 as a company focused on providing services and products that align with conservative values and principles. It aims to offer alternatives to established brands perceived as being misaligned with these values.
Core Business Areas
- Online Marketplace: Operates an online marketplace featuring a range of products and services that cater to individuals who share conservative values. This includes apparel, home goods, and other consumer items.
- Financial Services: Provides access to financial services such as banking, credit cards, and insurance that emphasize ethical and value-based investing.
- Mobile Services: Offers cell phone service and internet options that align to the company's political and conservative beliefs.
Leadership and Structure
PSQ Holdings Inc. is led by CEO, Michael Seifert. The company operates with a hierarchical structure, emphasizing a mission-driven approach.
Top Products and Market Share
Key Offerings
- PublicSq. Marketplace: Online marketplace offering products from businesses that share conservative values. Market share is nascent, but growing within its target demographic. Competitors include Amazon, Etsy, and general e-commerce platforms. Revenue is not public.
- EveryLife Diapers: Eco-friendly diaper subscription service targeting families with conservative values. Market share is small relative to established brands like Pampers and Huggies. Revenue is not public.
Market Dynamics
Industry Overview
PSQ Holdings Inc. operates in a niche market catering to conservative consumers. This market segment is growing as consumers increasingly prioritize values-based purchasing decisions.
Positioning
PSQ Holdings Inc. positions itself as a values-driven alternative to mainstream brands. Its competitive advantage lies in its strong brand identity and community focus.
Total Addressable Market (TAM)
The TAM for values-based consumer products is estimated at $1 trillion. PSQ Holdings Inc. is positioned to capture a portion of this market by focusing on conservative consumers.
Upturn SWOT Analysis
Strengths
- Strong brand identity within its target market
- Dedicated customer base
- First-mover advantage in a niche market
Weaknesses
- Limited market reach compared to established brands
- Dependence on a specific demographic
- Potential for controversy and boycotts
- Limited Financial Data
Opportunities
- Expansion into new product categories
- Strategic partnerships with like-minded organizations
- Increased demand for values-based products
Threats
- Competition from established brands
- Negative publicity and boycotts
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- AMZN
- WMT
- TGT
- GOOGL
Competitive Landscape
PSQ Holdings Inc. faces significant competition from established e-commerce giants and retailers. Its competitive advantage lies in its values-based approach and strong brand identity within its target market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is difficult to assess due to the company's recent establishment.
Future Projections: Future growth projections are based on analyst estimates, but are not currently widely available. The company's ability to scale its operations and attract new customers will be crucial for its success.
Recent Initiatives: Recent initiatives include expanding its product offerings, launching marketing campaigns targeting conservative consumers, and building strategic partnerships.
Summary
PSQ Holdings Inc. is a relatively new company that is focused on providing products and services to conservative consumers. While it has a strong brand identity and dedicated customer base, it faces significant competition from established players. The company's success will depend on its ability to scale its operations, expand its product offerings, and maintain its values-based approach. Limited financial information makes assessing long-term viability challenging; it needs to scale to compete and address supply chain constraints.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Press Releases
- Third-party Market Research Reports
- Yahoo Finance
- Crunchbase
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PSQ Holdings Inc.
Exchange NYSE | Headquaters West Palm Beach, FL, United States | ||
IPO Launch date 2021-07-07 | Founder, President, CEO & Chairman of the Board Mr. Michael Seifert | ||
Sector Technology | Industry Software - Application | Full time employees 85 | Website https://www.publicsquare.com |
Full time employees 85 | Website https://www.publicsquare.com |
PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through three segments: Marketplace, Brands, and Financial Technology. The company offers buy now pay later solutions through point-of-sale financing platform; and payment processing solution for its Merchant customers across their e-commerce landscape through PSQ Payments. The PSQ platform is accessible through its mobile application and website. the company also sells diapers, wipes, training pants, and soaps and lotions under the EveryLife's brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.

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