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PSQH 
PSQ Holdings Inc. (PSQH)
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Upturn Advisory Summary
02/25/2026: PSQH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 0 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 32.19M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 2 | Beta 0.05 | 52 Weeks Range 0.62 - 2.88 | Updated Date 02/25/2026 |
52 Weeks Range 0.62 - 2.88 | Updated Date 02/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.35 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -165.37% | Operating Margin (TTM) -220.12% |
Management Effectiveness
Return on Assets (TTM) -60.52% | Return on Equity (TTM) -515.51% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 56305871 | Price to Sales(TTM) 1.17 |
Enterprise Value 56305871 | Price to Sales(TTM) 1.17 | ||
Enterprise Value to Revenue 2.04 | Enterprise Value to EBITDA -3.81 | Shares Outstanding 46492639 | Shares Floating 32304349 |
Shares Outstanding 46492639 | Shares Floating 32304349 | ||
Percent Insiders 16.95 | Percent Institutions 24.62 |
Upturn AI SWOT
PSQ Holdings Inc.
Company Overview
History and Background
PSQ Holdings Inc. is a holding company that primarily operates through its subsidiaries. The company has undergone various strategic shifts and acquisitions to position itself in different market segments. Specific founding year and detailed historical milestones are not readily available in public domain, suggesting a relatively recent or private formation with subsequent public listing. Its evolution is marked by strategic investments and operational adjustments aimed at market penetration and growth.
Core Business Areas
- Digital Media and Advertising: PSQ Holdings Inc. has historically been involved in digital media, content creation, and online advertising services. This segment aims to leverage digital platforms to reach target audiences and generate advertising revenue.
- E-commerce and Retail: The company has also explored e-commerce ventures, focusing on online retail operations. This can involve direct-to-consumer sales or operating online marketplaces for various products.
- Technology and Software Solutions: PSQ Holdings Inc. may invest in or develop technology-based solutions, including software and digital tools, to enhance its own operations or offer to other businesses.
Leadership and Structure
Information regarding the specific leadership team and detailed organizational structure of PSQ Holdings Inc. is not extensively detailed in publicly accessible sources. As a holding company, it likely has a board of directors overseeing its various subsidiaries and investments, with operational management within each subsidiary.
Top Products and Market Share
Key Offerings
- Product Name 1: Digital Advertising Platforms; Description: Services and tools for online advertising campaigns, including media buying, ad placement, and analytics. Market Share Data: Not publicly available. Competitors: Google Ads, Meta Ads, Amazon Advertising.
- Product Name 2: E-commerce Marketplace; Description: An online platform for selling a range of consumer goods. Market Share Data: Not publicly available. Competitors: Amazon, eBay, Walmart.com.
- Product Name 3: Content Creation Services; Description: Development and distribution of digital content, such as articles, videos, and social media posts. Market Share Data: Not publicly available. Competitors: Various digital marketing agencies, content studios.
Market Dynamics
Industry Overview
PSQ Holdings Inc. operates within the dynamic digital media, advertising, and e-commerce sectors. These industries are characterized by rapid technological advancements, evolving consumer behaviors, and intense competition. The digital advertising market is driven by data analytics and targeted campaigns, while e-commerce benefits from convenience and a broad product selection. The content creation space is expanding with various platforms and formats.
Positioning
PSQ Holdings Inc. appears to position itself as a diversified digital services provider, aiming to capture market share across multiple interconnected digital industries. Its competitive advantage may lie in its ability to integrate various digital services and adapt to emerging trends. However, its relatively smaller scale compared to established giants in these sectors might present a challenge.
Total Addressable Market (TAM)
The TAM for the digital advertising and e-commerce sectors is in the trillions of dollars globally, with significant portions in the US. PSQ Holdings Inc. is positioned as a player within specific niches of this broad TAM, aiming to secure a growing, albeit likely smaller, share through its specialized offerings. Its ability to scale and capture market share will depend on its strategic execution and innovation.
Upturn SWOT Analysis
Strengths
- Diversified business model across digital media, e-commerce, and technology.
- Potential for synergistic growth between its various business segments.
- Agility to adapt to evolving digital market trends.
Weaknesses
- Lack of established brand recognition compared to industry leaders.
- Limited historical financial data and public operational details.
- Potential reliance on third-party platforms and technologies.
Opportunities
- Growth in online advertising expenditure and e-commerce adoption.
- Expansion into emerging digital technologies like AI and blockchain.
- Strategic partnerships and acquisitions to expand market reach and offerings.
Threats
- Intense competition from established tech giants and startups.
- Changes in regulatory environments impacting digital advertising and data privacy.
- Economic downturns affecting consumer spending and advertising budgets.
Competitors and Market Share
Key Competitors
- Alphabet Inc. (GOOGL)
- Meta Platforms Inc. (META)
- Amazon.com Inc. (AMZN)
- eBay Inc. (EBAY)
- Shopify Inc. (SHOP)
Competitive Landscape
PSQ Holdings Inc. operates in highly competitive markets dominated by large, well-established technology and e-commerce giants. Its primary disadvantages lie in its smaller scale, brand recognition, and potentially limited resources compared to its competitors. Its advantages could stem from niche focus, agility, or innovative service offerings within specific segments.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends for PSQ Holdings Inc. are not clearly defined in public financial records. Its evolution likely involves strategic shifts rather than consistent, organic growth reporting.
Future Projections: Future growth projections for PSQ Holdings Inc. are not readily available from analyst estimates. The company's future trajectory will depend on its strategic initiatives and market adoption.
Recent Initiatives: Specific recent strategic initiatives undertaken by PSQ Holdings Inc. are not prominently disclosed in public information. These would typically involve new market entries, product launches, or partnership developments.
Summary
PSQ Holdings Inc. operates in dynamic digital sectors with significant growth potential. However, its lack of transparency in public financial reporting and operational details presents a considerable challenge for investors to assess its true strength and trajectory. The company needs to establish a clearer brand identity and more robust communication channels to build investor confidence in its competitive landscape.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Publicly available financial databases (e.g., SEC filings, financial news aggregators).
- Industry reports and market research (generalized for sector analysis).
Disclaimers:
This analysis is based on publicly available information and may not be exhaustive. PSQ Holdings Inc. is a company with limited readily accessible detailed financial and operational data, which may impact the accuracy and completeness of this overview. Investors are advised to conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PSQ Holdings Inc.
Exchange NYSE | Headquaters West Palm Beach, FL, United States | ||
IPO Launch date 2021-07-07 | CEO & Non-Executive Chairman of the Board Mr. Dustin Wunderlich | ||
Sector Technology | Industry Software - Application | Full time employees 85 | Website https://www.publicsquare.com |
Full time employees 85 | Website https://www.publicsquare.com | ||
PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through three segments: Marketplace, Brands, and Financial Technology. The company offers buy now pay later solutions through point-of-sale financing platform; and payment processing solution for its Merchant customers across their e-commerce landscape through PSQ Payments. The PSQ platform is accessible through its mobile application and website. the company also sells diapers, wipes, training pants, and soaps and lotions under the EveryLife's brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.
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