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Upturn AI SWOT - About
Simply Good Foods Co (SMPL)
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Upturn Advisory Summary
08/28/2025: SMPL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $38.1
1 Year Target Price $38.1
| 7 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -27.86% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.93B USD | Price to earnings Ratio 20.31 | 1Y Target Price 38.1 |
Price to earnings Ratio 20.31 | 1Y Target Price 38.1 | ||
Volume (30-day avg) 12 | Beta 0.59 | 52 Weeks Range 28.14 - 40.52 | Updated Date 08/29/2025 |
52 Weeks Range 28.14 - 40.52 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.97% | Operating Margin (TTM) 16.94% |
Management Effectiveness
Return on Assets (TTM) 6.76% | Return on Equity (TTM) 8.22% |
Valuation
Trailing PE 20.31 | Forward PE 14.81 | Enterprise Value 3030420445 | Price to Sales(TTM) 2.01 |
Enterprise Value 3030420445 | Price to Sales(TTM) 2.01 | ||
Enterprise Value to Revenue 2.08 | Enterprise Value to EBITDA 12.21 | Shares Outstanding 100541000 | Shares Floating 92161362 |
Shares Outstanding 100541000 | Shares Floating 92161362 | ||
Percent Insiders 8.37 | Percent Institutions 97.44 |
Upturn AI SWOT
Simply Good Foods Co
Company Overview
History and Background
The Simply Good Foods Co was formed in 2017 through the combination of Atkins Nutritionals, Inc. and Conyers Park Acquisition Corp. Atkins Nutritionals was founded in 1989. The company focuses on providing nutritional foods and snacking products.
Core Business Areas
- Atkins: Offers a wide variety of protein-rich and low-carb bars, shakes, snacks and confectionery products. Sells products primarily through retail channels (mass merchandisers, club stores, drugstores, convenience stores, supermarkets) and online.
- Quest Nutrition: Provides protein bars, cookies, chips, pizzas, and other snacking products. Focuses on high-protein and low-carb alternatives. Like Atkins, primarily sells through retail and online channels.
Leadership and Structure
Geoff Tanner serves as the President and Chief Executive Officer. The company operates with a functional organizational structure with departments for marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Atkins Bars & Snacks: Low-carb and protein-rich bars, snacks, and shakes. Atkins is a leading brand in the weight management space. Competitors include SlimFast, Weight Watchers (WW), and other low-carb snack brands. Difficult to ascertain precise market share for specific Atkins products but the brand overall has a strong presence in its category.
- Quest Nutrition Bars & Snacks: Protein bars, cookies, chips, and other snacking products marketed towards active lifestyle and fitness enthusiasts. Quest is known for its unique flavor profiles and macronutrient ratios. Competitors include RXBAR, ONE Brands, and other protein bar manufacturers. Similar to Atkins, specific market share data is challenging to pinpoint, but Quest is a key player in the protein bar market.
Market Dynamics
Industry Overview
The nutritional foods and snacking market is experiencing growth due to increasing consumer awareness of health and wellness. Key trends include demand for high-protein, low-carb, and low-sugar options. The market is highly competitive.
Positioning
Simply Good Foods Co. positions itself as a leader in the nutritional snacking market, offering convenient and healthy alternatives to traditional snacks. Its competitive advantages include established brands (Atkins and Quest), strong retail distribution, and a focus on innovation.
Total Addressable Market (TAM)
The global health and wellness market is estimated to be worth trillions of dollars. Simply Good Foods Co. is positioned to capture a portion of this market through its targeted product offerings. The nutritional snacking segment itself is in the billions, and Simply Good Foods holds a meaningful share and is growing.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Atkins & Quest)
- Established retail distribution network
- Focus on product innovation
- Experienced management team
Weaknesses
- Dependence on key retail partners
- Exposure to commodity price fluctuations
- Potential for changing consumer preferences
- Negative perception associated with past Atkins diet trends
Opportunities
- Expansion into new product categories (e.g., plant-based)
- Growth in e-commerce channels
- International expansion
- Acquisition of complementary brands
Threats
- Increased competition from established players and new entrants
- Changes in regulations related to food labeling and ingredients
- Economic downturn impacting consumer spending
- Negative publicity or product recalls
Competitors and Market Share
Key Competitors
- Hormel Foods Corp (HRL)
- General Mills (GIS)
- Kellogg Co (K)
Competitive Landscape
Simply Good Foods Co. competes in a highly fragmented market. It differentiates itself through its focus on low-carb and high-protein products and the strength of its Atkins and Quest brands. Its competitors have broader product portfolios and greater financial resources.
Major Acquisitions
Quest Nutrition
- Year: 2019
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Expanded Simply Good Foods' product portfolio into the active nutrition segment and diversified its customer base.
Growth Trajectory and Initiatives
Historical Growth: Simply Good Foods Co has experienced growth through organic growth of Atkins and Quest, successful product launches and through strategic acquisitions.
Future Projections: Future projections depend on analyst consensus estimates. Please see public data and analysts reports for these projections
Recent Initiatives: Recent initiatives include product innovation (new flavors, formats), expanding into new retail channels, and increasing marketing spend to drive brand awareness.
Summary
Simply Good Foods Co. is a relatively strong company in the nutritional snacking market, driven by its established Atkins and Quest brands. The company has a clear focus on low-carb and high-protein products, which aligns with current consumer trends. It should look out for rising commodity costs, increasing competition, and changes in consumer preferences. Growth opportunities exist through product innovation, channel expansion, and strategic acquisitions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC filings (10-K, 10-Q)
- Company Investor Relations website
- Market research reports
- Analyst reports
Disclaimers:
This analysis is based on publicly available information and should not be considered investment advice. Market conditions and company performance can change rapidly. Consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Simply Good Foods Co
Exchange NASDAQ | Headquaters Denver, CO, United States | ||
IPO Launch date 2016-07-15 | CEO, President & Director Mr. Geoff E. Tanner | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 316 | |
Full time employees 316 | |||
The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as full-size and mini peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.
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