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Upturn AI SWOT - About
Simply Good Foods Co (SMPL)
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Upturn Advisory Summary
11/05/2025: SMPL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $29.7
1 Year Target Price $29.7
| 7 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -27.86% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.06B USD | Price to earnings Ratio 20.18 | 1Y Target Price 29.7 |
Price to earnings Ratio 20.18 | 1Y Target Price 29.7 | ||
Volume (30-day avg) 12 | Beta 0.37 | 52 Weeks Range 18.47 - 40.52 | Updated Date 11/6/2025 |
52 Weeks Range 18.47 - 40.52 | Updated Date 11/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-23 | When - | Estimate 0.48 | Actual 0.46 |
Profitability
Profit Margin 7.14% | Operating Margin (TTM) 15.69% |
Management Effectiveness
Return on Assets (TTM) 6.23% | Return on Equity (TTM) 5.86% |
Valuation
Trailing PE 20.18 | Forward PE 12.47 | Enterprise Value 2596081182 | Price to Sales(TTM) 1.42 |
Enterprise Value 2596081182 | Price to Sales(TTM) 1.42 | ||
Enterprise Value to Revenue 1.78 | Enterprise Value to EBITDA 10.46 | Shares Outstanding 99857851 | Shares Floating 91447823 |
Shares Outstanding 99857851 | Shares Floating 91447823 | ||
Percent Insiders 8.45 | Percent Institutions 97.51 |
Upturn AI SWOT
Simply Good Foods Co
Company Overview
History and Background
The Simply Good Foods Company was formed in 2017 through the combination of Atkins Nutritionals, Inc. and Conyers Park Acquisition Corp. Atkins Nutritionals was founded in 1989, focusing on low-carbohydrate nutritional products.
Core Business Areas
- North American Nutritional Foods and Snacks: Develops, markets, and sells nutrition bars, snacks, confectionery products, and ready-to-drink shakes primarily under the Atkins and Quest brands in North America.
Leadership and Structure
Geoff E. Tanner is the President and Chief Executive Officer. The company has a typical corporate structure with executive leadership overseeing various functional areas.
Top Products and Market Share
Key Offerings
- Atkins Nutritional Products: Includes bars, shakes, and snacks designed for low-carb diets. Competing brands include SlimFast, ZonePerfect, and KetoLogic. Market share data is not available. Revenue is included in Simply Good Foods' overall financials.
- Quest Nutrition Products: Offers protein bars, cookies, chips, and other snacks geared towards active lifestyle consumers. Competitors include RXBAR, ONE Brands (HSY), and Grenade. Market share data is not available. Revenue is included in Simply Good Foods' overall financials.
Market Dynamics
Industry Overview
The nutritional foods and snacks market is competitive and growing, driven by increasing consumer awareness of health and wellness. Trends include low-carb diets, high-protein snacks, and convenient meal replacements.
Positioning
Simply Good Foods Co. is positioned as a leader in the low-carb and high-protein nutritional foods and snacks market, focusing on taste and convenience. Their competitive advantage lies in established brands and distribution networks.
Total Addressable Market (TAM)
The total addressable market for health and wellness foods is estimated to be several billion dollars. Simply Good Foods Co. is positioned to capture a significant portion of this market through its existing brands and product innovation.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Atkins and Quest)
- Established distribution network
- Focus on low-carb and high-protein trends
- Innovation in product development
Weaknesses
- Dependence on specific diet trends
- Potential for brand dilution
- Competition from larger food companies
- Reliance on North American market
Opportunities
- Expansion into new geographies
- Development of new product lines
- Partnerships with health and wellness influencers
- Acquisition of complementary brands
Threats
- Changes in consumer preferences
- Increased competition from new entrants
- Regulatory changes in the food industry
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- HSY
- POST
- UNVR
Competitive Landscape
Simply Good Foods Co. competes with a mix of large food companies and smaller, niche brands. Its competitive advantage lies in its focused brand portfolio and distribution network.
Major Acquisitions
Quest Nutrition
- Year: 2019
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Expanded portfolio into active lifestyle nutrition and increased market share in protein bars and snacks.
Growth Trajectory and Initiatives
Historical Growth: Simply Good Foods Co. has experienced growth through organic sales increases and acquisitions.
Future Projections: Future growth is expected to come from continued product innovation, geographic expansion, and potential acquisitions. Analyst estimates vary.
Recent Initiatives: Recent initiatives include new product launches, marketing campaigns, and expansion of distribution channels.
Summary
Simply Good Foods is a strong player in the nutritional foods market with well-known brands and a solid distribution network. Its focus on low-carb and high-protein trends has fueled growth, but it faces competition and needs to innovate to stay ahead. Expansion into new markets and product categories will be crucial for future success. The company should also carefully manage brand dilution and potential economic downturns.
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Sources and Disclaimers
Data Sources:
- Company reports
- Analyst estimates
- Market research reports
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Simply Good Foods Co
Exchange NASDAQ | Headquaters Denver, CO, United States | ||
IPO Launch date 2016-07-15 | CEO, President & Director Mr. Geoff E. Tanner | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 328 | |
Full time employees 328 | |||
The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.
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