
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- Analyst Ratings
Upturn AI SWOT
- About
SimilarWeb Ltd (SMWB)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/22/2025: SMWB (3-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 42.33% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 631.99M USD | Price to earnings Ratio - | 1Y Target Price 15.12 |
Price to earnings Ratio - | 1Y Target Price 15.12 | ||
Volume (30-day avg) 373007 | Beta 1.12 | 52 Weeks Range 5.71 - 17.64 | Updated Date 04/25/2025 |
52 Weeks Range 5.71 - 17.64 | Updated Date 04/25/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.14 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.58% | Operating Margin (TTM) -7.48% |
Management Effectiveness
Return on Assets (TTM) -2.51% | Return on Equity (TTM) -53.22% |
Valuation
Trailing PE - | Forward PE 65.79 | Enterprise Value 607851535 | Price to Sales(TTM) 2.53 |
Enterprise Value 607851535 | Price to Sales(TTM) 2.53 | ||
Enterprise Value to Revenue 2.43 | Enterprise Value to EBITDA 703.53 | Shares Outstanding 82829400 | Shares Floating 47677027 |
Shares Outstanding 82829400 | Shares Floating 47677027 | ||
Percent Insiders 15.05 | Percent Institutions 68.77 |
Analyst Ratings
Rating 4.56 | Target Price 14.88 | Buy 4 | Strong Buy 5 |
Buy 4 | Strong Buy 5 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
SimilarWeb Ltd
Company Overview
History and Background
SimilarWeb Ltd. (now known as Similarweb) was founded in 2007 in Tel Aviv, Israel. Initially focused on providing competitive website analytics, the company has grown to offer a broader suite of digital intelligence tools. Significant milestones include securing major funding rounds, expanding its product offerings, and going public on the New York Stock Exchange (NYSE) in May 2021, under the ticker symbol SMWB.
Core Business Areas
- Digital Research Intelligence: Provides insights into website traffic, engagement metrics, and audience demographics to help businesses understand online trends and competitor performance.
- Sales Intelligence: Enables sales teams to identify and target potential customers by uncovering their online activities and intent signals.
- Shopper Intelligence: Offers data-driven insights into e-commerce trends, consumer behavior, and product performance to optimize online retail strategies.
- Investor Intelligence: Delivers alternative data and analytics to help investors make informed decisions about digital companies.
Leadership and Structure
Or Offer (CEO), Jason Schwartz (CFO). Organizational structure is based on function, with teams dedicated to Product, Engineering, Sales, Marketing, and Customer Success.
Top Products and Market Share
Key Offerings
- Digital Research Intelligence Platform: Flagship platform providing website analytics, competitor analysis, and industry trends. Market share is estimated to be around 25-30% in the web analytics competitive intelligence space. Key competitors include Semrush (SEMR) and Comscore (SCOR).
- Sales Intelligence Solutions: Tools for identifying and engaging potential customers based on their online behavior. Competitors include ZoomInfo (ZI) and Lusha.
- Shopper Intelligence: Ecommerce analytics for monitoring product performance, competitor pricing, and consumer behavior. Competitors include Jungle Scout and Helium 10.
Market Dynamics
Industry Overview
The digital intelligence market is experiencing significant growth, driven by the increasing importance of online data for business decision-making. Trends include growing demand for real-time analytics, AI-powered insights, and comprehensive competitive intelligence.
Positioning
Similarweb is positioned as a leader in providing comprehensive digital intelligence solutions. Competitive advantages include extensive data coverage, user-friendly interface, and a focus on actionable insights.
Total Addressable Market (TAM)
The TAM for digital intelligence solutions is estimated at over $30 billion. Similarweb is well-positioned to capture a significant share of this market due to its strong brand recognition and comprehensive product offerings.
Upturn SWOT Analysis
Strengths
- Comprehensive data coverage
- Strong brand recognition
- User-friendly interface
- Advanced analytics capabilities
- Established customer base
Weaknesses
- High pricing compared to some competitors
- Reliance on web-based data, limited coverage of mobile app data
- Data accuracy concerns (occasionally reported)
- Customer service quality (occasionally reported)
Opportunities
- Expanding into new geographies
- Developing new products and features
- Acquiring complementary businesses
- Partnering with other technology companies
- Capitalizing on the growing demand for AI-powered analytics
Threats
- Increasing competition from established players and new entrants
- Changes in data privacy regulations
- Economic downturn impacting marketing budgets
- Cybersecurity risks
- Inability to adapt to changes in search engine algorithms
Competitors and Market Share
Key Competitors
- SEMR
- SCOR
- ZI
- CELH
Competitive Landscape
Similarweb competes with other digital intelligence providers, as well as more general marketing and sales intelligence platforms. Similarweb's strengths include its comprehensive data coverage and user-friendly interface. Weaknesses include its higher pricing compared to some competitors.
Major Acquisitions
Quettra
- Year: 2015
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquired Quettra to expand mobile app intelligence capabilities.
Admetricks
- Year: 2016
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquired Admetricks to add display advertising analytics to the competitive analysis toolkit.
Growth Trajectory and Initiatives
Historical Growth: Similarweb has experienced strong revenue growth over the past few years, driven by the increasing demand for digital intelligence solutions.
Future Projections: Analyst estimates project continued revenue growth for Similarweb in the coming years, with a focus on profitability and cash flow generation.
Recent Initiatives: Recent strategic initiatives include expanding into new geographies, developing new products and features, and partnering with other technology companies.
Summary
Similarweb is a leading provider of digital intelligence solutions with strong growth potential. The company has established a strong brand recognition and continues to expand its product offerings. Key factors to watch include increasing competition and the need to achieve profitability and generate positive cash flow. While the company boasts comprehensive data, accuracy concerns and higher pricing are factors to note.
Similar Companies

CELH

Celsius Holdings Inc



CELH

Celsius Holdings Inc

SCOR

Comscore Inc



SCOR

Comscore Inc
SEMR

Semrush Holdings Inc


SEMR

Semrush Holdings Inc

ZI

ZoomInfo Technologies Inc



ZI

ZoomInfo Technologies Inc
Sources and Disclaimers
Data Sources:
- Similarweb Website
- SEC Filings (10-K, 10-Q)
- Analyst Reports
- Industry News Articles
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share estimates are approximate and based on publicly available information. Financial data should be verified with official company filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SimilarWeb Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-05-12 | Co-Founder, CEO & Director Mr. Or Offer | ||
Sector Technology | Industry Software - Application | Full time employees 1085 | Website https://www.similarweb.com |
Full time employees 1085 | Website https://www.similarweb.com |
Similarweb Ltd. provides digital data and analytics for power critical business decisions in the United States, Europe, the Asia Pacific, the United Kingdom, Israel, and internationally. The company offers web intelligence solutions for its customers to benchmark performance against competitors, analyze trends in the market, conduct deeper research into specific companies, and analyze audience behavior; and solutions for its customers to understand their competitors' digital acquisition strategies in various marketing channel, and optimize their own strategies. It also provides app intelligence that allows its customers to identify trends and monitor usage and retention, user reviews, audience behavior, and overall sentiment, as well as to benchmark performance against competitors across the funnel from app store downloads to usage and stickiness; sales intelligence solutions for its customers to access relevant buying signals and digital insights of their customers to generate leads quickly; and shopper intelligence solutions to analyze a view of their customers' digital journeys, monitor consumer demand, increase brand visibility in the search process, and optimize category and product level conversion in the purchase process. In addition, the company offers stock intelligence solutions for its customers to access an end-to-end view of market, sector, or company performance to ideate and monitor investment opportunities; forecast market performance; and perform due diligence. Further, it provides data-as-a-service, bespoke data set, and advisory services. The company serves retail, consumer packaged goods, consumer finance, consultancies, marketing and advertising agencies, media and publishers, business-to-business software, payment processors, travel, and institutional investors, as well as luxury and premium consumer brands. Similarweb Ltd. was incorporated in 2009 and is headquartered in Givatayim, Israel.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.