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SimilarWeb Ltd (SMWB)



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Upturn Advisory Summary
09/15/2025: SMWB (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $13.38
1 Year Target Price $13.38
5 | Strong Buy |
4 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 57.75% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 857.16M USD | Price to earnings Ratio - | 1Y Target Price 13.38 |
Price to earnings Ratio - | 1Y Target Price 13.38 | ||
Volume (30-day avg) 9 | Beta 1.13 | 52 Weeks Range 6.36 - 17.64 | Updated Date 09/15/2025 |
52 Weeks Range 6.36 - 17.64 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.35 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -10.84% | Operating Margin (TTM) -6.58% |
Management Effectiveness
Return on Assets (TTM) -5.15% | Return on Equity (TTM) -123.81% |
Valuation
Trailing PE - | Forward PE 65.79 | Enterprise Value 838692194 | Price to Sales(TTM) 3.19 |
Enterprise Value 838692194 | Price to Sales(TTM) 3.19 | ||
Enterprise Value to Revenue 3.13 | Enterprise Value to EBITDA 989.19 | Shares Outstanding 84867000 | Shares Floating 49717221 |
Shares Outstanding 84867000 | Shares Floating 49717221 | ||
Percent Insiders 14.69 | Percent Institutions 66.55 |
Upturn AI SWOT
SimilarWeb Ltd

Company Overview
History and Background
SimilarWeb Ltd was founded in 2007 by Or Offer. It started as a tool to analyze website traffic and has evolved into a comprehensive digital intelligence platform, providing insights on website traffic, engagement, keyword research, and more. The company went public in May 2021.
Core Business Areas
- Digital Research Intelligence: Provides detailed insights into website traffic, engagement metrics, and user behavior.
- Sales Intelligence: Helps sales teams identify and target potential customers based on their online activity and technology usage.
- Shopper Intelligence: Offers insights into e-commerce trends, competitor performance, and consumer purchasing behavior.
- Investor Intelligence: Provides data-driven insights to institutional investors for informed decision-making.
Leadership and Structure
Or Offer is the founder, and other key executives include a CEO, CFO, and CTO. The company has a board of directors and operates with functional departments, including product, sales, marketing, and engineering.
Top Products and Market Share
Key Offerings
- Digital Research Intelligence Platform: This product offers a comprehensive view of website traffic, key metrics, and audience behavior. Market share is estimated to be approximately 25% in the digital intelligence space. Competitors include Semrush, Ahrefs, and Moz. Revenue is not broken down by product in public financial statements, but the overall company revenue for 2023 was $557 million. Total users across all products are in the thousands of enterprises.
- Sales Intelligence Solutions: This helps sales teams identify and target potential customers, track their online activity, and personalize their outreach. Competitors include ZoomInfo, LinkedIn Sales Navigator, and Apollo.io. Revenue is not broken down by product in public financial statements, but the overall company revenue for 2023 was $557 million.
Market Dynamics
Industry Overview
The digital intelligence market is experiencing rapid growth, driven by the increasing importance of data-driven decision-making in business. Key trends include the adoption of AI and machine learning for enhanced insights and the integration of digital intelligence into various business functions.
Positioning
SimilarWeb Ltd is positioned as a leading provider of digital intelligence solutions. Its competitive advantages include its comprehensive data coverage, advanced analytics capabilities, and user-friendly platform.
Total Addressable Market (TAM)
The TAM for digital intelligence is expected to reach $10 billion by 2025. SimilarWeb Ltd is positioned to capture a significant share of this market due to its comprehensive platform and established customer base.
Upturn SWOT Analysis
Strengths
- Comprehensive data coverage
- Advanced analytics capabilities
- User-friendly platform
- Strong brand recognition
- Large customer base
Weaknesses
- High subscription costs
- Data accuracy concerns in some niche areas
- Complexity of the platform for some users
- Dependence on third party data providers
Opportunities
- Expansion into new geographic markets
- Development of new products and services
- Integration with other business applications
- Leveraging AI and machine learning for enhanced insights
- Strategic partnerships
Threats
- Increasing competition from other digital intelligence providers
- Changes in data privacy regulations
- Economic downturn
- Technological disruption
- Negative impact due to reliance of third party data providers
Competitors and Market Share
Key Competitors
- SEMR
- RDHL
Competitive Landscape
SimilarWeb Ltd competes with a variety of companies in the digital intelligence market. While it has a strong brand and comprehensive data coverage, competitors may offer more specialized solutions or lower prices.
Major Acquisitions
QuanticMind
- Year: 2019
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquired to expand SimilarWeb's capabilities in paid search intelligence.
Growth Trajectory and Initiatives
Historical Growth: SimilarWeb Ltd has experienced rapid revenue growth over the past years, driven by the increasing demand for digital intelligence solutions.
Future Projections: Analyst estimates project continued revenue growth for SimilarWeb Ltd, driven by its expansion into new markets and the development of new products and services.
Recent Initiatives: Recent strategic initiatives include the launch of new sales intelligence solutions and partnerships with leading technology companies.
Summary
SimilarWeb Ltd demonstrates strong revenue growth and market position as a leader in digital intelligence. Persistent net losses indicate an aggressive growth strategy. Expansion into new markets and innovation are key to sustained success. Investors should monitor profitability and competitive pressures.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SimilarWeb Ltd. Financial Reports
- Industry Analyst Reports
- Company Press Releases
- Third-Party Market Research Data
Disclaimers:
The data provided is based on available information and analyst estimates. Actual results may vary. This analysis is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SimilarWeb Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-05-12 | Co-Founder, CEO & Director Mr. Or Offer | ||
Sector Technology | Industry Software - Application | Full time employees 1085 | Website https://www.similarweb.com |
Full time employees 1085 | Website https://www.similarweb.com |
Similarweb Ltd. provides digital data and analytics for power critical business decisions in the United States, Europe, the Asia Pacific, the United Kingdom, Israel, and internationally. The company offers web intelligence solutions for its customers to benchmark performance against competitors, analyze trends in the market, conduct deeper research into specific companies, and analyze audience behavior; and solutions for its customers to understand their competitors' digital acquisition strategies in various marketing channel, and optimize their own strategies. It also provides app intelligence that allows its customers to identify trends and monitor usage and retention, user reviews, audience behavior, and overall sentiment, as well as to benchmark performance against competitors across the funnel from app store downloads to usage and stickiness; sales intelligence solutions for its customers to access relevant buying signals and digital insights of their customers to generate leads quickly; and shopper intelligence solutions to analyze a view of their customers' digital journeys, monitor consumer demand, increase brand visibility in the search process, and optimize category and product level conversion in the purchase process. In addition, the company offers stock intelligence solutions for its customers to access an end-to-end view of market, sector, or company performance to ideate and monitor investment opportunities; forecast market performance; and perform due diligence. Further, it provides data-as-a-service, bespoke data set, and advisory services. The company serves retail, consumer packaged goods, consumer finance, consultancies, marketing and advertising agencies, media and publishers, business-to-business software, payment processors, travel, and institutional investors, as well as luxury and premium consumer brands. Similarweb Ltd. was incorporated in 2009 and is headquartered in Givatayim, Israel.

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