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SMWB
Upturn stock ratingUpturn stock rating

SimilarWeb Ltd (SMWB)

Upturn stock ratingUpturn stock rating
$7.6
Last Close (24-hour delay)
Profit since last BUY-10.32%
upturn advisory
SELL
SELL since 5 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
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  • ALL
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Upturn Advisory Summary

06/27/2025: SMWB (3-star) is a SELL. SELL since 5 days. Profits (-10.32%). Updated daily EoD!

Upturn Star Rating

ratingratingratingratingrating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

9 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.

Year Target Price $14.62

Year Target Price $14.62

Analyst’s Price TargetsFor last 52 week
$14.62Target price
Low$5.71
Current$7.6
high$17.64

Analysis of Past Performance

Type Stock
Historic Profit 85.05%
Avg. Invested days 43
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 4.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 634.89M USD
Price to earnings Ratio -
1Y Target Price 13.75
Price to earnings Ratio -
1Y Target Price 13.75
Volume (30-day avg) -
Beta 1.1
52 Weeks Range 5.71 - 17.64
Updated Date 06/29/2025
52 Weeks Range 5.71 - 17.64
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.22

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -6.97%
Operating Margin (TTM) -11.53%

Management Effectiveness

Return on Assets (TTM) -4.09%
Return on Equity (TTM) -83.47%

Valuation

Trailing PE -
Forward PE 65.79
Enterprise Value 615291332
Price to Sales(TTM) 2.46
Enterprise Value 615291332
Price to Sales(TTM) 2.46
Enterprise Value to Revenue 2.38
Enterprise Value to EBITDA 989.19
Shares Outstanding 83538096
Shares Floating 48145496
Shares Outstanding 83538096
Shares Floating 48145496
Percent Insiders 14.92
Percent Institutions 72.14

Analyst Ratings

Rating 4.56
Target Price 14.62
Buy 4
Strong Buy 5
Buy 4
Strong Buy 5
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

SimilarWeb Ltd

stock logo

Company Overview

overview logo History and Background

Similarweb was founded in 2007 in Tel Aviv. Originally a toolbar app, it evolved into a web analytics and market intelligence platform. Over the years, it has expanded its offerings through acquisitions and product development.

business area logo Core Business Areas

  • Digital Research Intelligence: Provides website analytics and insights into traffic, engagement, and keyword performance.
  • Sales Intelligence: Offers tools for lead generation and sales prospecting using web data.
  • Shopper Intelligence: Provides e-commerce analytics and insights into consumer behavior and trends.
  • Investor Intelligence: Offers tools for investors to analyze company performance and market trends.

leadership logo Leadership and Structure

Or Offer serves as CEO. The company has a typical corporate structure with departments such as product, engineering, sales, and marketing.

Top Products and Market Share

overview logo Key Offerings

  • Digital Research Intelligence Platform: Provides website traffic analysis, keyword research, audience insights, and competitive analysis. Data suggests Similarweb has approximately 25% market share in the web analytics space. Competitors include: Semrush (SEMR), Alexa Internet(Discontinued), and Google Analytics.
  • Sales Intelligence Solution: Helps sales teams identify potential leads, understand their online behavior, and personalize their outreach. Provides data on technologies used by websites and employee information. Competitors include: ZoomInfo(ZI), LinkedIn Sales Navigator(MSFT), and Lusha.

Market Dynamics

industry overview logo Industry Overview

The digital intelligence market is growing due to increasing demand for data-driven insights for marketing, sales, and investment decisions. The industry is competitive, with numerous players offering various analytics and intelligence solutions.

Positioning

SimilarWeb positions itself as a comprehensive digital intelligence platform, offering a wide range of tools and data sources. Its competitive advantages include a large dataset, advanced algorithms, and user-friendly interface.

Total Addressable Market (TAM)

The digital intelligence market is projected to reach hundreds of billions of USD. Similarweb, with its broad product suite, aims to capture a significant portion of this TAM.

Upturn SWOT Analysis

Strengths

  • Comprehensive data coverage
  • Strong brand recognition
  • User-friendly interface
  • Diverse product portfolio

Weaknesses

  • High subscription costs
  • Data accuracy concerns (some user reports)
  • Limited free version functionality

Opportunities

  • Expansion into emerging markets
  • Integration with other marketing and sales platforms
  • Development of AI-powered analytics
  • Capitalize on privacy-centric data needs

Threats

  • Increased competition
  • Data privacy regulations (GDPR, CCPA)
  • Changes in search engine algorithms
  • Economic downturn affecting marketing budgets

Competitors and Market Share

competitor logo Key Competitors

  • SEMR
  • ZI
  • ADSK
  • MRKT

Competitive Landscape

SimilarWeb is a strong competitor in the digital intelligence market. Its strengths lie in data coverage and brand recognition. However, rivals may offer more niche solutions or lower pricing.

Major Acquisitions

Quettra

  • Year: 2015
  • Acquisition Price (USD millions):
  • Strategic Rationale: To enhance mobile app analytics capabilities.

Swayy

  • Year: 2015
  • Acquisition Price (USD millions):
  • Strategic Rationale: To improve content discovery and analysis features.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been strong, driven by increasing demand for digital intelligence solutions.

Future Projections: Analysts project continued revenue growth, but profitability remains a key area to watch.

Recent Initiatives: Recent initiatives include product enhancements, strategic partnerships, and acquisitions to expand market reach.

Summary

SimilarWeb is a leading digital intelligence platform with a strong brand and comprehensive data. Revenue is growing, but profitability is a concern. The company faces competition and data privacy challenges. It should focus on improving data accuracy and controlling costs.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company financial statements
  • Analyst reports
  • Industry publications
  • Third-party market research reports

Disclaimers:

The information provided is for informational purposes only and should not be construed as investment advice. Market share data is estimated and may not be precise. Financial data is subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About SimilarWeb Ltd

Exchange NYSE
Headquaters -
IPO Launch date 2021-05-12
Co-Founder, CEO & Director Mr. Or Offer
Sector Technology
Industry Software - Application
Full time employees 1085
Full time employees 1085

Similarweb Ltd. provides digital data and analytics for power critical business decisions in the United States, Europe, the Asia Pacific, the United Kingdom, Israel, and internationally. The company offers web intelligence solutions for its customers to benchmark performance against competitors, analyze trends in the market, conduct deeper research into specific companies, and analyze audience behavior; and solutions for its customers to understand their competitors' digital acquisition strategies in various marketing channel, and optimize their own strategies. It also provides app intelligence that allows its customers to identify trends and monitor usage and retention, user reviews, audience behavior, and overall sentiment, as well as to benchmark performance against competitors across the funnel from app store downloads to usage and stickiness; sales intelligence solutions for its customers to access relevant buying signals and digital insights of their customers to generate leads quickly; and shopper intelligence solutions to analyze a view of their customers' digital journeys, monitor consumer demand, increase brand visibility in the search process, and optimize category and product level conversion in the purchase process. In addition, the company offers stock intelligence solutions for its customers to access an end-to-end view of market, sector, or company performance to ideate and monitor investment opportunities; forecast market performance; and perform due diligence. Further, it provides data-as-a-service, bespoke data set, and advisory services. The company serves retail, consumer packaged goods, consumer finance, consultancies, marketing and advertising agencies, media and publishers, business-to-business software, payment processors, travel, and institutional investors, as well as luxury and premium consumer brands. Similarweb Ltd. was incorporated in 2009 and is headquartered in Givatayim, Israel.