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SimilarWeb Ltd (SMWB)



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Upturn Advisory Summary
06/27/2025: SMWB (3-star) is a SELL. SELL since 5 days. Profits (-10.32%). Updated daily EoD!
Year Target Price $14.62
Year Target Price $14.62
5 | Strong Buy |
4 | Buy |
0 | Hold |
0 | Under performing |
0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 85.05% | Avg. Invested days 43 | Today’s Advisory SELL |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 634.89M USD | Price to earnings Ratio - | 1Y Target Price 13.75 |
Price to earnings Ratio - | 1Y Target Price 13.75 | ||
Volume (30-day avg) - | Beta 1.1 | 52 Weeks Range 5.71 - 17.64 | Updated Date 06/29/2025 |
52 Weeks Range 5.71 - 17.64 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.22 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -6.97% | Operating Margin (TTM) -11.53% |
Management Effectiveness
Return on Assets (TTM) -4.09% | Return on Equity (TTM) -83.47% |
Valuation
Trailing PE - | Forward PE 65.79 | Enterprise Value 615291332 | Price to Sales(TTM) 2.46 |
Enterprise Value 615291332 | Price to Sales(TTM) 2.46 | ||
Enterprise Value to Revenue 2.38 | Enterprise Value to EBITDA 989.19 | Shares Outstanding 83538096 | Shares Floating 48145496 |
Shares Outstanding 83538096 | Shares Floating 48145496 | ||
Percent Insiders 14.92 | Percent Institutions 72.14 |
Analyst Ratings
Rating 4.56 | Target Price 14.62 | Buy 4 | Strong Buy 5 |
Buy 4 | Strong Buy 5 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
SimilarWeb Ltd
Company Overview
History and Background
Similarweb was founded in 2007 in Tel Aviv. Originally a toolbar app, it evolved into a web analytics and market intelligence platform. Over the years, it has expanded its offerings through acquisitions and product development.
Core Business Areas
- Digital Research Intelligence: Provides website analytics and insights into traffic, engagement, and keyword performance.
- Sales Intelligence: Offers tools for lead generation and sales prospecting using web data.
- Shopper Intelligence: Provides e-commerce analytics and insights into consumer behavior and trends.
- Investor Intelligence: Offers tools for investors to analyze company performance and market trends.
Leadership and Structure
Or Offer serves as CEO. The company has a typical corporate structure with departments such as product, engineering, sales, and marketing.
Top Products and Market Share
Key Offerings
- Digital Research Intelligence Platform: Provides website traffic analysis, keyword research, audience insights, and competitive analysis. Data suggests Similarweb has approximately 25% market share in the web analytics space. Competitors include: Semrush (SEMR), Alexa Internet(Discontinued), and Google Analytics.
- Sales Intelligence Solution: Helps sales teams identify potential leads, understand their online behavior, and personalize their outreach. Provides data on technologies used by websites and employee information. Competitors include: ZoomInfo(ZI), LinkedIn Sales Navigator(MSFT), and Lusha.
Market Dynamics
Industry Overview
The digital intelligence market is growing due to increasing demand for data-driven insights for marketing, sales, and investment decisions. The industry is competitive, with numerous players offering various analytics and intelligence solutions.
Positioning
SimilarWeb positions itself as a comprehensive digital intelligence platform, offering a wide range of tools and data sources. Its competitive advantages include a large dataset, advanced algorithms, and user-friendly interface.
Total Addressable Market (TAM)
The digital intelligence market is projected to reach hundreds of billions of USD. Similarweb, with its broad product suite, aims to capture a significant portion of this TAM.
Upturn SWOT Analysis
Strengths
- Comprehensive data coverage
- Strong brand recognition
- User-friendly interface
- Diverse product portfolio
Weaknesses
- High subscription costs
- Data accuracy concerns (some user reports)
- Limited free version functionality
Opportunities
- Expansion into emerging markets
- Integration with other marketing and sales platforms
- Development of AI-powered analytics
- Capitalize on privacy-centric data needs
Threats
- Increased competition
- Data privacy regulations (GDPR, CCPA)
- Changes in search engine algorithms
- Economic downturn affecting marketing budgets
Competitors and Market Share
Key Competitors
- SEMR
- ZI
- ADSK
- MRKT
Competitive Landscape
SimilarWeb is a strong competitor in the digital intelligence market. Its strengths lie in data coverage and brand recognition. However, rivals may offer more niche solutions or lower pricing.
Major Acquisitions
Quettra
- Year: 2015
- Acquisition Price (USD millions):
- Strategic Rationale: To enhance mobile app analytics capabilities.
Swayy
- Year: 2015
- Acquisition Price (USD millions):
- Strategic Rationale: To improve content discovery and analysis features.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been strong, driven by increasing demand for digital intelligence solutions.
Future Projections: Analysts project continued revenue growth, but profitability remains a key area to watch.
Recent Initiatives: Recent initiatives include product enhancements, strategic partnerships, and acquisitions to expand market reach.
Summary
SimilarWeb is a leading digital intelligence platform with a strong brand and comprehensive data. Revenue is growing, but profitability is a concern. The company faces competition and data privacy challenges. It should focus on improving data accuracy and controlling costs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company financial statements
- Analyst reports
- Industry publications
- Third-party market research reports
Disclaimers:
The information provided is for informational purposes only and should not be construed as investment advice. Market share data is estimated and may not be precise. Financial data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SimilarWeb Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-05-12 | Co-Founder, CEO & Director Mr. Or Offer | ||
Sector Technology | Industry Software - Application | Full time employees 1085 | Website https://www.similarweb.com |
Full time employees 1085 | Website https://www.similarweb.com |
Similarweb Ltd. provides digital data and analytics for power critical business decisions in the United States, Europe, the Asia Pacific, the United Kingdom, Israel, and internationally. The company offers web intelligence solutions for its customers to benchmark performance against competitors, analyze trends in the market, conduct deeper research into specific companies, and analyze audience behavior; and solutions for its customers to understand their competitors' digital acquisition strategies in various marketing channel, and optimize their own strategies. It also provides app intelligence that allows its customers to identify trends and monitor usage and retention, user reviews, audience behavior, and overall sentiment, as well as to benchmark performance against competitors across the funnel from app store downloads to usage and stickiness; sales intelligence solutions for its customers to access relevant buying signals and digital insights of their customers to generate leads quickly; and shopper intelligence solutions to analyze a view of their customers' digital journeys, monitor consumer demand, increase brand visibility in the search process, and optimize category and product level conversion in the purchase process. In addition, the company offers stock intelligence solutions for its customers to access an end-to-end view of market, sector, or company performance to ideate and monitor investment opportunities; forecast market performance; and perform due diligence. Further, it provides data-as-a-service, bespoke data set, and advisory services. The company serves retail, consumer packaged goods, consumer finance, consultancies, marketing and advertising agencies, media and publishers, business-to-business software, payment processors, travel, and institutional investors, as well as luxury and premium consumer brands. Similarweb Ltd. was incorporated in 2009 and is headquartered in Givatayim, Israel.
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