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SMWB 
SimilarWeb Ltd (SMWB)
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Upturn Advisory Summary
01/09/2026: SMWB (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $12.38
1 Year Target Price $12.38
| 5 | Strong Buy |
| 4 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 44.8% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 619.50M USD | Price to earnings Ratio - | 1Y Target Price 12.38 |
Price to earnings Ratio - | 1Y Target Price 12.38 | ||
Volume (30-day avg) 9 | Beta 1.1 | 52 Weeks Range 6.36 - 17.64 | Updated Date 01/9/2026 |
52 Weeks Range 6.36 - 17.64 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -11.2% | Operating Margin (TTM) -0.83% |
Management Effectiveness
Return on Assets (TTM) -4.72% | Return on Equity (TTM) -120.56% |
Valuation
Trailing PE - | Forward PE 59.88 | Enterprise Value 596082841 | Price to Sales(TTM) 2.25 |
Enterprise Value 596082841 | Price to Sales(TTM) 2.25 | ||
Enterprise Value to Revenue 2.16 | Enterprise Value to EBITDA 989.19 | Shares Outstanding 86281315 | Shares Floating 51125130 |
Shares Outstanding 86281315 | Shares Floating 51125130 | ||
Percent Insiders 14.45 | Percent Institutions 72.68 |
Upturn AI SWOT
SimilarWeb Ltd
Company Overview
History and Background
SimilarWeb Ltd. was founded in 2009 by Or Offer, Nir Cohen, and Yonatan Lotan. It began as a web analytics company providing insights into website traffic and user behavior. Key milestones include its initial funding rounds, expansion into international markets, and its public listing on the New York Stock Exchange (NYSE) under the ticker symbol 'SWAV' in May 2021. The company has evolved from a pure analytics provider to a comprehensive digital intelligence platform.
Core Business Areas
- Digital Intelligence: Provides a platform that offers insights into website traffic, user engagement, and digital marketing strategies for businesses. This includes data on traffic sources, audience demographics, competitive analysis, and keyword research.
- Sales Intelligence: Leverages its data to provide insights into sales opportunities by identifying potential leads and understanding their digital footprint and intent.
- Product Intelligence: Offers data and analysis related to product adoption, feature usage, and user sentiment, helping businesses understand their product's performance in the market.
Leadership and Structure
SimilarWeb is led by a management team including CEO Or Offer and CTO Nir Cohen. The company operates with a matrix organizational structure, common in technology firms, with departments focused on product development, sales, marketing, and data science. Its global presence is managed through regional offices.
Top Products and Market Share
Key Offerings
- SimilarWeb Digital Intelligence Platform: This is their flagship product offering a comprehensive suite of tools for analyzing website performance, market trends, and competitive landscapes. It includes features like website traffic analysis, audience segmentation, keyword research, and competitive benchmarking. Competitors include Semrush, SimilarTech, and Google Analytics (for basic traffic insights). Market share data is proprietary, but it is a leading player in the digital intelligence space.
- SimilarWeb Sales Intelligence: This product focuses on providing sales teams with actionable insights to identify and engage potential leads based on their online behavior and intent. Competitors include ZoomInfo, LinkedIn Sales Navigator, and HubSpot Sales Hub. Specific market share for this segment is not publicly disclosed.
- SimilarWeb Product Intelligence: This offering helps businesses understand product performance, user behavior, and market trends related to software and digital products. Competitors include Pendo, Mixpanel, and Amplitude. Specific market share for this segment is not publicly disclosed.
Market Dynamics
Industry Overview
SimilarWeb operates within the digital intelligence and market analytics industry, which is experiencing significant growth driven by the increasing reliance on data for business decision-making, the expansion of e-commerce, and the need for competitive insights in a rapidly evolving digital landscape.
Positioning
SimilarWeb positions itself as a leading provider of comprehensive digital intelligence, offering a unique blend of web traffic data, app usage, and consumer insights. Its competitive advantages lie in its vast and proprietary data set, its AI-powered analytics, and its ability to provide actionable insights across various business functions like marketing, sales, and product development.
Total Addressable Market (TAM)
The total addressable market for digital intelligence and analytics is substantial and growing, with estimates varying but generally in the tens of billions of dollars globally. SimilarWeb is positioned to capture a significant portion of this market by offering a unified platform that addresses multiple data needs for businesses of all sizes.
Upturn SWOT Analysis
Strengths
- Proprietary and extensive data set covering web and app traffic.
- Advanced AI and machine learning capabilities for data analysis.
- Comprehensive platform offering across marketing, sales, and product intelligence.
- Strong brand recognition within the digital analytics space.
- Publicly traded company with access to capital for growth.
Weaknesses
- Dependence on data accuracy and completeness.
- Competition from established players and emerging niche solutions.
- Customer acquisition cost can be high.
- Perceived complexity of some advanced features for smaller businesses.
Opportunities
- Expansion into new geographic markets and industry verticals.
- Development of more specialized AI-driven solutions.
- Strategic partnerships and integrations with other business software.
- Growth in the demand for data-driven decision-making across all sectors.
- Leveraging generative AI for enhanced insights and user experience.
Threats
- Increasing data privacy regulations (e.g., GDPR, CCPA).
- Technological advancements by competitors.
- Economic downturns impacting marketing and analytics budgets.
- Changes in search engine algorithms affecting traffic patterns.
- Cybersecurity risks and data breaches.
Competitors and Market Share
Key Competitors
- Semrush Holdings Inc. (SEMR)
- ZoomInfo Technologies Inc. (ZI)
- HubSpot Inc. (HUBS)
- Dynatrace Inc. (DT)
- Datadog Inc. (DDOG)
Competitive Landscape
SimilarWeb differentiates itself by offering a more unified and comprehensive digital intelligence platform that spans marketing, sales, and product insights. While competitors like Semrush excel in SEO and content marketing, and ZoomInfo in sales intelligence, SimilarWeb aims to be an all-in-one solution. Its strength lies in its breadth of data and analytical capabilities across multiple digital domains.
Growth Trajectory and Initiatives
Historical Growth: SimilarWeb has a history of strong revenue growth, fueled by its expanding product offerings and customer base. Its transition to a public company has provided further capital to accelerate this growth.
Future Projections: Analyst projections for SimilarWeb typically focus on continued revenue growth, driven by market expansion, new product introductions, and increasing adoption of its platform. Profitability is a key milestone investors are watching for in the medium to long term.
Recent Initiatives: Recent initiatives have likely included enhancing its AI capabilities, expanding its sales and marketing efforts, and potentially pursuing strategic acquisitions or partnerships to broaden its data coverage and product suite.
Summary
SimilarWeb Ltd. is a strong player in the growing digital intelligence market, leveraging its extensive data and AI capabilities. Its core strength lies in its comprehensive platform that offers valuable insights across marketing, sales, and product development. The company needs to focus on achieving sustained profitability and navigating an increasingly competitive landscape, while also managing data privacy concerns to maintain its growth trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations Filings (SEC Edgar Database)
- Financial News Outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
- Industry Analyst Reports
- Market Research Firms
Disclaimers:
This JSON output is a structured representation of information about SimilarWeb Ltd. and its market. The data provided is for informational purposes only and should not be considered financial advice. Market share percentages are estimates and may not reflect the exact current distribution. Financial performance data is subject to change and requires verification from official company filings. Users should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SimilarWeb Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-05-12 | Co-Founder, CEO & Director Mr. Or Offer | ||
Sector Technology | Industry Software - Application | Full time employees 1085 | Website https://www.similarweb.com |
Full time employees 1085 | Website https://www.similarweb.com | ||
Similarweb Ltd. provides digital data and analytics for power critical business decisions in the United States, Europe, the Asia Pacific, the United Kingdom, Israel, and internationally. The company offers web intelligence solutions for its customers to benchmark performance against competitors, analyze trends in the market, conduct deeper research into specific companies, and analyze audience behavior; and solutions for its customers to understand their competitors' digital acquisition strategies in various marketing channel, and optimize their own strategies. It also provides app intelligence that allows its customers to identify trends and monitor usage and retention, user reviews, audience behavior, and overall sentiment, as well as to benchmark performance against competitors across the funnel from app store downloads to usage and stickiness; sales intelligence solutions for its customers to access relevant buying signals and digital insights of their customers to generate leads quickly; and shopper intelligence solutions to analyze a view of their customers' digital journeys, monitor consumer demand, increase brand visibility in the search process, and optimize category and product level conversion in the purchase process. In addition, the company offers stock intelligence solutions for its customers to access an end-to-end view of market, sector, or company performance to ideate and monitor investment opportunities; forecast market performance; and perform due diligence. Further, it provides data-as-a-service, bespoke data set, and advisory services. The company serves retail, consumer packaged goods, consumer finance, consultancies, marketing and advertising agencies, media and publishers, business-to-business software, payment processors, travel, and institutional investors, as well as luxury and premium consumer brands. Similarweb Ltd. was incorporated in 2009 and is headquartered in Givatayim, Israel.
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