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SMWB 
SimilarWeb Ltd (SMWB)
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Upturn Advisory Summary
12/09/2025: SMWB (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $12.62
1 Year Target Price $12.62
| 5 | Strong Buy |
| 4 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 44.8% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/09/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 660.05M USD | Price to earnings Ratio - | 1Y Target Price 12.62 |
Price to earnings Ratio - | 1Y Target Price 12.62 | ||
Volume (30-day avg) 9 | Beta 1.09 | 52 Weeks Range 6.36 - 17.64 | Updated Date 12/9/2025 |
52 Weeks Range 6.36 - 17.64 | Updated Date 12/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-11 | When After Market | Estimate 0.02 | Actual 0.05 |
Profitability
Profit Margin -11.2% | Operating Margin (TTM) -0.83% |
Management Effectiveness
Return on Assets (TTM) -4.72% | Return on Equity (TTM) -120.56% |
Valuation
Trailing PE - | Forward PE 65.79 | Enterprise Value 629732554 | Price to Sales(TTM) 2.4 |
Enterprise Value 629732554 | Price to Sales(TTM) 2.4 | ||
Enterprise Value to Revenue 2.29 | Enterprise Value to EBITDA 989.19 | Shares Outstanding 86281315 | Shares Floating 51116502 |
Shares Outstanding 86281315 | Shares Floating 51116502 | ||
Percent Insiders 14.45 | Percent Institutions 71.05 |
Upturn AI SWOT
SimilarWeb Ltd
Company Overview
History and Background
SimilarWeb Ltd. was founded in 2007 by Or Offer, Amihai Lerner, and Nir Dagan. It began as a web analytics company focused on providing insights into website traffic and user behavior. Key milestones include its IPO on the New York Stock Exchange (NYSE: SMWB) in May 2021. The company has evolved from a pure traffic analysis tool to a comprehensive digital intelligence platform offering a broader suite of solutions for businesses to understand their digital landscape and competitive environment.
Core Business Areas
- Digital Intelligence Platform: SimilarWeb's core offering is its SaaS-based Digital Intelligence Platform, which provides businesses with granular data and actionable insights into website and app performance, audience behavior, market trends, and competitive strategies. This platform is used for market research, competitive analysis, sales intelligence, and marketing optimization.
- Data Solutions: Beyond the platform, SimilarWeb offers data solutions that can be integrated into clients' internal systems or used for custom research. This includes access to their vast dataset of digital behavior.
Leadership and Structure
SimilarWeb is led by a management team that includes co-founders and experienced executives. Or Offer serves as the CEO. The company operates globally with a hierarchical structure common in SaaS companies, with divisions for product development, sales, marketing, data science, and customer success.
Top Products and Market Share
Key Offerings
- Digital Research Intelligence: This flagship product provides comprehensive data on website and app traffic, engagement metrics, audience demographics, and content analysis. It allows users to benchmark their performance against competitors and identify market opportunities. Competitors include Semrush, SimilarWeb (itself a product name), and Ahrefs in the broader SEO/digital marketing intelligence space. Market share data is proprietary, but it's a leading player in its niche.
- Sales Intelligence: This product helps sales teams identify high-intent prospects and understand their digital footprint, enabling more targeted outreach. Competitors include ZoomInfo and LinkedIn Sales Navigator. Market share data is not publicly available.
- Marketing Intelligence: This offering assists marketers in understanding campaign performance, audience segmentation, and competitive advertising strategies. Competitors include Adobe Analytics, Google Analytics (for basic insights), and various ad tech platforms. Market share data is not publicly available.
- Industry Analysis: Provides macro-level insights into market trends, consumer behavior, and industry performance, helping businesses make strategic decisions. Competitors include firms like Gartner and Forrester, though SimilarWeb focuses on digital-specific industry analysis.
Market Dynamics
Industry Overview
The digital intelligence and analytics industry is experiencing robust growth, driven by the increasing reliance of businesses on data-driven decision-making in the digital realm. Key trends include the demand for actionable insights, competitive benchmarking, and understanding evolving consumer behavior across web and mobile platforms. The market is characterized by intense competition, rapid technological advancements, and a growing need for sophisticated data analysis tools.
Positioning
SimilarWeb is positioned as a leading provider of digital intelligence, offering a unique combination of broad market coverage and granular, actionable insights. Its competitive advantages lie in its extensive data corpus, proprietary analytics, and user-friendly platform that democratizes access to complex digital intelligence. The company aims to be the go-to source for understanding the digital landscape.
Total Addressable Market (TAM)
The TAM for digital intelligence and analytics is substantial and growing. While specific figures for SimilarWeb's niche vary, the broader market is estimated to be in the tens of billions of dollars globally and is projected to continue expanding. SimilarWeb is positioned to capture a significant portion of this TAM by offering a comprehensive and integrated solution that addresses multiple business needs within the digital space.
Upturn SWOT Analysis
Strengths
- Extensive proprietary data corpus covering a vast portion of the internet.
- Leading position in digital intelligence and analytics.
- Comprehensive platform offering a wide range of insights.
- Strong data science and AI capabilities.
- SaaS-based recurring revenue model.
Weaknesses
- Reliance on data accuracy and potential for biases.
- Competition from established players and emerging startups.
- Brand awareness can still be improved in certain segments.
- Customer acquisition cost can be high.
- Profitability challenges as the company invests in growth.
Opportunities
- Expansion into new verticals and geographies.
- Development of AI-driven predictive analytics.
- Strategic partnerships and integrations with other platforms.
- Increasing demand for competitive intelligence across industries.
- Growth in emerging markets' digital adoption.
Threats
- Data privacy regulations and compliance challenges.
- Rapid technological changes and obsolescence of existing tools.
- Intensifying competition and price wars.
- Economic downturns impacting marketing and research budgets.
- Reliance on third-party data sources which can change.
Competitors and Market Share
Key Competitors
- Semrush Holdings Inc. (SEMR)
- ZoomInfo Technologies Inc. (ZI)
- HubSpot Inc. (HUBS)
Competitive Landscape
SimilarWeb's advantages include its extensive proprietary data and its focus on providing a holistic view of the digital landscape, going beyond just SEO or sales. However, competitors like Semrush are strong in SEO and content marketing, ZoomInfo dominates sales intelligence, and HubSpot offers a broad CRM and marketing automation suite. SimilarWeb competes by integrating these aspects into a unified platform and offering deeper, cross-functional digital insights.
Growth Trajectory and Initiatives
Historical Growth: SimilarWeb has demonstrated consistent historical growth in revenue and customer acquisition since its inception. Its expansion into a comprehensive digital intelligence platform has been a key driver of this growth, allowing it to serve a wider range of business needs. The company has also expanded its geographical reach and product offerings.
Future Projections: Analyst projections generally indicate continued revenue growth for SimilarWeb, driven by increasing adoption of digital intelligence solutions and expansion of its product suite. The company is expected to focus on driving customer lifetime value and increasing its market share in key segments. Profitability is a longer-term goal as investments continue.
Recent Initiatives: Recent initiatives include ongoing product innovation to enhance its AI capabilities, expand into new use cases like e-commerce intelligence, and strategic partnerships to broaden its reach and data integration. The company is also focused on improving operational efficiency and customer retention.
Summary
SimilarWeb Ltd. is a growing player in the digital intelligence space, with a strong data foundation and a comprehensive platform. Its core strengths lie in its extensive data corpus and robust analytical capabilities, enabling businesses to understand their digital performance and competitors. While revenue growth is positive, the company faces challenges related to profitability and intense competition. Key opportunities lie in further AI integration and market expansion, but it must navigate data privacy concerns and rapid technological shifts to sustain its trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company official filings (SEC)
- Financial news outlets
- Industry analysis reports
- Company investor relations website
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Data accuracy is subject to the availability and reliability of public sources. Market share data is illustrative and proprietary information may vary. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SimilarWeb Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-05-12 | Co-Founder, CEO & Director Mr. Or Offer | ||
Sector Technology | Industry Software - Application | Full time employees 1085 | Website https://www.similarweb.com |
Full time employees 1085 | Website https://www.similarweb.com | ||
Similarweb Ltd. provides digital data and analytics for power critical business decisions in the United States, Europe, the Asia Pacific, the United Kingdom, Israel, and internationally. The company offers web intelligence solutions for its customers to benchmark performance against competitors, analyze trends in the market, conduct deeper research into specific companies, and analyze audience behavior; and solutions for its customers to understand their competitors' digital acquisition strategies in various marketing channel, and optimize their own strategies. It also provides app intelligence that allows its customers to identify trends and monitor usage and retention, user reviews, audience behavior, and overall sentiment, as well as to benchmark performance against competitors across the funnel from app store downloads to usage and stickiness; sales intelligence solutions for its customers to access relevant buying signals and digital insights of their customers to generate leads quickly; and shopper intelligence solutions to analyze a view of their customers' digital journeys, monitor consumer demand, increase brand visibility in the search process, and optimize category and product level conversion in the purchase process. In addition, the company offers stock intelligence solutions for its customers to access an end-to-end view of market, sector, or company performance to ideate and monitor investment opportunities; forecast market performance; and perform due diligence. Further, it provides data-as-a-service, bespoke data set, and advisory services. The company serves retail, consumer packaged goods, consumer finance, consultancies, marketing and advertising agencies, media and publishers, business-to-business software, payment processors, travel, and institutional investors, as well as luxury and premium consumer brands. Similarweb Ltd. was incorporated in 2009 and is headquartered in Givatayim, Israel.
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