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Upturn AI SWOT - About
SMWB 
SimilarWeb Ltd (SMWB)
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Upturn Advisory Summary
10/17/2025: SMWB (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $13.38
1 Year Target Price $13.38
| 5 | Strong Buy |
| 4 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 44.8% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 740.04M USD | Price to earnings Ratio - | 1Y Target Price 13.38 |
Price to earnings Ratio - | 1Y Target Price 13.38 | ||
Volume (30-day avg) 9 | Beta 1.1 | 52 Weeks Range 6.36 - 17.64 | Updated Date 10/18/2025 |
52 Weeks Range 6.36 - 17.64 | Updated Date 10/18/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -10.84% | Operating Margin (TTM) -6.58% |
Management Effectiveness
Return on Assets (TTM) -5.15% | Return on Equity (TTM) -123.81% |
Valuation
Trailing PE - | Forward PE 65.79 | Enterprise Value 768252544 | Price to Sales(TTM) 2.76 |
Enterprise Value 768252544 | Price to Sales(TTM) 2.76 | ||
Enterprise Value to Revenue 2.86 | Enterprise Value to EBITDA 989.19 | Shares Outstanding 84867049 | Shares Floating 49717221 |
Shares Outstanding 84867049 | Shares Floating 49717221 | ||
Percent Insiders 14.69 | Percent Institutions 66.58 |
Upturn AI SWOT
SimilarWeb Ltd
Company Overview
History and Background
Similarweb Ltd., was founded in 2007 and provides web analytics services. Initially, it focused on browser extensions before evolving into a comprehensive platform for digital intelligence.
Core Business Areas
- Digital Research Intelligence: Provides insights into website traffic, engagement, and performance across various industries.
- Sales Intelligence: Helps sales teams identify and target potential leads by analyzing website data.
- Shopper Intelligence: Offers analytics related to e-commerce trends, product performance, and consumer behavior.
- Investor Intelligence: Offers in-depth analytics to investment firms to help in valuation of the underlying assets.
Leadership and Structure
The leadership team comprises executives with backgrounds in technology, sales, and marketing. The organizational structure includes departments focused on product development, sales, marketing, and customer success.
Top Products and Market Share
Key Offerings
- Digital Research Intelligence Platform: Offers website traffic analysis, keyword research, and audience insights. Major competitors include Semrush (SEMR), Similartech, and Ahrefs. Difficult to ascertain an exact market share percentage. While Similarweb is a leading player, the market is fragmented. Estimates suggest a market share ranging from 20-30% in the web analytics space. Revenue is a large portion of total revenue, but exact data is difficult to acquire.
- Sales Intelligence Solutions: Provides lead generation and prospecting tools using website data. Competitors include ZoomInfo (ZI), Apollo.io, and LinkedIn Sales Navigator. Like the Digital Research Intelligence Platform the market is fragmented but revenue is a large portion of the total revenue, but exact data is difficult to acquire.
Market Dynamics
Industry Overview
The web analytics industry is growing due to the increasing importance of online data for business decision-making. The industry is competitive, with numerous players offering various solutions.
Positioning
Similarweb positions itself as a leading provider of comprehensive digital intelligence solutions, offering a wide range of data and analytics tools.
Total Addressable Market (TAM)
The estimated TAM for the digital intelligence market is tens of billions of dollars. Similarweb is positioned to capture a significant portion of this market by offering a wide range of data and analytics tools, though the competition in this space is intense.
Upturn SWOT Analysis
Strengths
- Comprehensive data coverage
- User-friendly interface
- Strong brand recognition
- Diverse product offerings
Weaknesses
- Data accuracy concerns (depending on source)
- Pricing can be a barrier for small businesses
- Market perception of some data being estimates rather than definitive data
Opportunities
- Expanding into new markets and verticals
- Integrating AI and machine learning for advanced analytics
- Developing partnerships and integrations with other platforms
Threats
- Increasing competition from established and emerging players
- Changes in data privacy regulations
- Economic downturn impacting marketing budgets
Competitors and Market Share
Key Competitors
- SEMR
- ZI
- RDVY
Competitive Landscape
Similarweb has a strong brand and comprehensive data, but faces competition from specialized and larger players. It must innovate and maintain data quality to stay competitive.
Major Acquisitions
Quettra
- Year: 2015
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquired Quettra to enhance its mobile app intelligence capabilities. Price was not publicly disclosed.
Growth Trajectory and Initiatives
Historical Growth: SimilarWeb Ltd. experienced substantial growth in its early years, fueled by the increasing demand for web analytics services.
Future Projections: Analyst estimates suggest moderate growth in the coming years, driven by new product innovations and market expansion.
Recent Initiatives: Recent initiatives include expanding partnerships, introducing new product features, and enhancing data accuracy.
Summary
Similarweb possesses a strong brand and comprehensive data coverage, making it a significant player in the digital intelligence market. However, it faces increasing competition, pricing pressures, and concerns about data accuracy. While the company's growth has slowed, new initiatives and market expansion efforts could drive future growth. The company must focus on innovation and data quality to maintain its competitive edge.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Third-party market research reports
- Analyst estimates
- Industry news and articles
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market data and analyst estimates are subject to change and may not be accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SimilarWeb Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-05-12 | Co-Founder, CEO & Director Mr. Or Offer | ||
Sector Technology | Industry Software - Application | Full time employees 1085 | Website https://www.similarweb.com |
Full time employees 1085 | Website https://www.similarweb.com | ||
Similarweb Ltd. provides digital data and analytics for power critical business decisions in the United States, Europe, the Asia Pacific, the United Kingdom, Israel, and internationally. The company offers web intelligence solutions for its customers to benchmark performance against competitors, analyze trends in the market, conduct deeper research into specific companies, and analyze audience behavior; and solutions for its customers to understand their competitors' digital acquisition strategies in various marketing channel, and optimize their own strategies. It also provides app intelligence that allows its customers to identify trends and monitor usage and retention, user reviews, audience behavior, and overall sentiment, as well as to benchmark performance against competitors across the funnel from app store downloads to usage and stickiness; sales intelligence solutions for its customers to access relevant buying signals and digital insights of their customers to generate leads quickly; and shopper intelligence solutions to analyze a view of their customers' digital journeys, monitor consumer demand, increase brand visibility in the search process, and optimize category and product level conversion in the purchase process. In addition, the company offers stock intelligence solutions for its customers to access an end-to-end view of market, sector, or company performance to ideate and monitor investment opportunities; forecast market performance; and perform due diligence. Further, it provides data-as-a-service, bespoke data set, and advisory services. The company serves retail, consumer packaged goods, consumer finance, consultancies, marketing and advertising agencies, media and publishers, business-to-business software, payment processors, travel, and institutional investors, as well as luxury and premium consumer brands. Similarweb Ltd. was incorporated in 2009 and is headquartered in Givatayim, Israel.
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