- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- About
Tuya Inc ADR (TUYA)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/05/2025: TUYA (3-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $3.33
1 Year Target Price $3.33
| 2 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 21.14% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.39B USD | Price to earnings Ratio 28.62 | 1Y Target Price 3.33 |
Price to earnings Ratio 28.62 | 1Y Target Price 3.33 | ||
Volume (30-day avg) 4 | Beta 0.44 | 52 Weeks Range 1.51 - 4.46 | Updated Date 12/6/2025 |
52 Weeks Range 1.51 - 4.46 | Updated Date 12/6/2025 | ||
Dividends yield (FY) 5.01% | Basic EPS (TTM) 0.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-17 | When After Market | Estimate 0.03 | Actual 0.03 |
Profitability
Profit Margin 15.14% | Operating Margin (TTM) 4.6% |
Management Effectiveness
Return on Assets (TTM) -0.02% | Return on Equity (TTM) 4.86% |
Valuation
Trailing PE 28.62 | Forward PE - | Enterprise Value 432430922 | Price to Sales(TTM) 4.37 |
Enterprise Value 432430922 | Price to Sales(TTM) 4.37 | ||
Enterprise Value to Revenue 1.35 | Enterprise Value to EBITDA 0.05 | Shares Outstanding 538999757 | Shares Floating 275368699 |
Shares Outstanding 538999757 | Shares Floating 275368699 | ||
Percent Insiders 14.35 | Percent Institutions 25.11 |
Upturn AI SWOT
Tuya Inc ADR

Company Overview
History and Background
Tuya Inc. (NYSE: TUYA) is a leading global IoT (Internet of Things) cloud platform. Founded in 2014, Tuya has rapidly evolved from a simple IoT operating system provider to a comprehensive, end-to-end IoT development platform. Its platform enables manufacturers to quickly develop and deploy smart devices, and allows consumers to manage their connected devices through mobile applications. Key milestones include its IPO on the New York Stock Exchange in March 2021, marking a significant step in its global expansion and recognition.
Core Business Areas
- IoT Development Platform: Tuya offers a cloud-based IoT development platform that provides a full suite of services, including cloud infrastructure, an operating system for smart devices, and mobile application development tools. This allows businesses to rapidly bring IoT products to market.
- Smart Device Solutions: Tuya empowers device manufacturers with the technology to create a wide range of smart home and commercial IoT devices, such as smart lighting, smart plugs, security cameras, and environmental sensors. The platform enables these devices to be controlled and managed remotely.
- Internet of Things Cloud Services: The company provides robust and scalable cloud infrastructure that supports device connectivity, data storage, data analysis, and application development for IoT ecosystems.
Leadership and Structure
Tuya Inc. is led by a management team comprising experienced professionals in the technology and IoT sectors. The exact composition of the leadership team can be found in their official investor relations documents. The company operates with a decentralized structure that facilitates innovation and rapid product development across its global operations.
Top Products and Market Share
Key Offerings
- Tuya IoT Platform: Tuya's core offering is its IoT development platform, which includes an IoT Cloud, an IoT OS, and an IoT Mobile App Development platform. This platform is crucial for manufacturers to build and manage their smart devices. Market share for specific components is difficult to ascertain as Tuya operates as an enabler. Key competitors in the IoT platform space include Amazon AWS IoT, Microsoft Azure IoT, and Google Cloud IoT.
- Smart Home Devices (Powered by Tuya): While Tuya does not directly sell consumer-facing smart devices under its own brand, its platform powers a vast array of smart home products from various manufacturers. This includes smart plugs, smart bulbs, security cameras, and more. Competitors in this broad market include companies like Philips Hue, Wyze, and Amazon's Ring and Echo devices, though Tuya is an enabler rather than a direct competitor in many cases.
Market Dynamics
Industry Overview
Tuya operates in the rapidly growing Internet of Things (IoT) market, which encompasses connected devices, cloud services, and data analytics. The smart home segment, in particular, is experiencing significant expansion driven by increasing consumer adoption of connected technologies, demand for convenience, and advancements in AI and connectivity. The market is characterized by intense competition and a constant drive for innovation.
Positioning
Tuya is positioned as a leading IoT cloud enablement platform, focusing on providing the underlying technology and infrastructure for smart device manufacturers. Its competitive advantage lies in its ability to offer a comprehensive, end-to-end solution that significantly reduces the time-to-market and development costs for its clients. The platform's scalability, extensive device compatibility, and global reach are key differentiators.
Total Addressable Market (TAM)
The global IoT market is projected to grow substantially, with estimates varying but generally pointing towards hundreds of billions of dollars in the coming years. The smart home segment represents a significant portion of this TAM. Tuya is well-positioned to capture a substantial share of this market by empowering a wide range of manufacturers to create and deploy smart products, thereby expanding the overall connected device ecosystem.
Upturn SWOT Analysis
Strengths
- Scalable and comprehensive IoT platform
- Extensive ecosystem of partner manufacturers
- Rapid time-to-market for smart devices
- Strong R&D capabilities and continuous innovation
- Global operational presence
Weaknesses
- Reliance on third-party manufacturers
- Brand recognition primarily B2B rather than B2C
- Potential for increased competition from major tech players
- Geopolitical risks associated with global operations
Opportunities
- Expansion into new IoT verticals (e.g., industrial IoT, health IoT)
- Growth in emerging markets
- Development of AI-powered features and analytics
- Partnerships with larger technology companies
- Increasing consumer demand for smart home solutions
Threats
- Intensifying competition in the IoT platform space
- Data privacy and security concerns
- Changes in regulatory landscapes for IoT devices
- Economic downturns impacting consumer spending on smart devices
- Supply chain disruptions affecting manufacturing partners
Competitors and Market Share
Key Competitors
- Amazon (AMZN)
- Microsoft (MSFT)
- Google (GOOGL)
- Silicon Labs (SLAB)
- Espressif Systems (OTC: ESPXF)
Competitive Landscape
Tuya's advantage lies in its specialization as a dedicated IoT cloud platform enabler, offering a comprehensive suite of tools that accelerate product development for manufacturers. While major tech giants like Amazon, Microsoft, and Google offer broader cloud services with IoT components, Tuya's focused approach and extensive hardware partner network provide a unique value proposition. However, these giants possess vast resources and existing ecosystems that pose a significant competitive challenge.
Growth Trajectory and Initiatives
Historical Growth: Tuya has demonstrated significant historical growth, driven by the rapid expansion of the IoT market and its successful platform adoption by manufacturers worldwide. The company has seen consistent increases in its customer base and the number of smart devices powered by its technology.
Future Projections: Future growth projections for Tuya are expected to be fueled by the continued penetration of smart devices in homes and businesses, alongside its expansion into new IoT applications and geographical markets. Analyst estimates typically point to sustained revenue growth.
Recent Initiatives: Recent initiatives likely focus on enhancing its AI capabilities, expanding its product offerings within the IoT ecosystem, and strengthening its partnerships with global manufacturers and technology providers to maintain its competitive edge.
Summary
Tuya Inc. ADR is a prominent player in the fast-growing IoT cloud platform market, enabling manufacturers to efficiently develop and deploy smart devices. Its strengths lie in its comprehensive platform and extensive partner network, which significantly reduce time-to-market. However, the company faces intense competition from large tech firms and needs to continuously innovate and secure its data to maintain its position. Continued expansion into new IoT verticals and emerging markets will be crucial for its sustained growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Tuya Inc. official investor relations website
- SEC filings (10-K, 10-Q)
- Reputable financial news outlets
- Market research reports on the IoT industry
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Numerical data, especially market share and financial metrics, should be verified with official company filings and up-to-date financial reports. Market share percentages are estimates based on industry analysis and may not reflect precise current figures.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Tuya Inc ADR
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-03-18 | Founder, Co-Chairman & CEO Mr. Xueji Wang | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1435 | Website https://www.tuya.com |
Full time employees 1435 | Website https://www.tuya.com | ||
Tuya Inc. provides AI cloud platform services in the People's Republic of China. The company through, its TuyaOpen open-source development framework and universal AI Agent engines, including the AI Agent development platform, integrates AI capabilities to lower barriers for AI development. It offers physical AI solutions for smart devices, commercial applications, and industry developers through its cloud computing and spatial intelligence capabilities. The company also provides AIoT ecosystem. This fosters a developer community comprising brands, OEMs, AI agents, system integrators, and independent software vendors who collaborate to create smart solution ecosystems embodying the principles of sustainability, security, efficiency, agility, and openness. The company was founded in 2014 and is based in Hangzhou, the People's Republic of China.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 

