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TUYA 
Tuya Inc ADR (TUYA)
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Upturn Advisory Summary
11/10/2025: TUYA (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $3.31
1 Year Target Price $3.31
| 2 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 21.14% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.32B USD | Price to earnings Ratio 43.2 | 1Y Target Price 3.31 |
Price to earnings Ratio 43.2 | 1Y Target Price 3.31 | ||
Volume (30-day avg) 4 | Beta 0.44 | 52 Weeks Range 1.41 - 4.46 | Updated Date 11/10/2025 |
52 Weeks Range 1.41 - 4.46 | Updated Date 11/10/2025 | ||
Dividends yield (FY) 5.31% | Basic EPS (TTM) 0.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-17 | When After Market | Estimate 0.03 | Actual - |
Profitability
Profit Margin 9.11% | Operating Margin (TTM) 1.36% |
Management Effectiveness
Return on Assets (TTM) -1.2% | Return on Equity (TTM) 2.89% |
Valuation
Trailing PE 43.2 | Forward PE - | Enterprise Value 764558757 | Price to Sales(TTM) 4.15 |
Enterprise Value 764558757 | Price to Sales(TTM) 4.15 | ||
Enterprise Value to Revenue 2.4 | Enterprise Value to EBITDA 0.05 | Shares Outstanding 538999757 | Shares Floating 278858637 |
Shares Outstanding 538999757 | Shares Floating 278858637 | ||
Percent Insiders 14.35 | Percent Institutions 24.78 |
Upturn AI SWOT
Tuya Inc ADR
Company Overview
History and Background
Tuya Inc. was founded in 2014. It is a global IoT development platform that connects brands, OEMs, developers, and retail chains. The company provides a platform for smart home, smart business, and other IoT solutions.
Core Business Areas
- IoT PaaS: Provides developers with a platform to develop, deploy, and manage IoT devices and applications.
- AI IoT SaaS: Offers software as a service (SaaS) solutions for various industries, including smart home, security, and hospitality.
- Other Services: Includes value-added services like cloud storage and data analytics.
Leadership and Structure
The leadership team is headed by Jerry Wang (CEO). The company operates with functional departments such as R&D, Sales, Marketing, and Operations.
Top Products and Market Share
Key Offerings
- IoT Development Platform: This is Tuya's core offering, allowing businesses to create and manage smart devices. The competitors are Amazon AWS IoT, Microsoft Azure IoT, Google Cloud IoT. Tuya is a large player in this space, but market share data is dynamic and hard to pin down. While specific global market share data is hard to come by, Tuya claims to power a significant number of smart devices globally.
- Smart Home Solutions: Provides solutions for various smart home devices, including lighting, appliances, and security systems. Competitors include Samsung SmartThings, Apple HomeKit, and Google Nest. Tuya platform supports more than 5820 product categories
- Commercial Lighting Solutions: Provides solutions for commercial lighting applications. Competitors include Signify (Philips Hue), Acuity Brands, and Eaton.
Market Dynamics
Industry Overview
The IoT market is rapidly growing, driven by increasing adoption of smart devices and the need for connected solutions. The market is competitive, with many players offering various IoT platforms and solutions.
Positioning
Tuya is positioned as a leading IoT development platform provider, offering a comprehensive suite of services for businesses looking to build and deploy smart devices. Tuya's platform is designed for fast development and scalability.
Total Addressable Market (TAM)
The global IoT market is estimated to be worth hundreds of billions of dollars and projected to grow significantly in the coming years. Tuya is positioned to capture a significant share of this market by providing a platform to connect various devices. Estimated TAM of over $1 Trillion.
Upturn SWOT Analysis
Strengths
- Comprehensive IoT Platform
- Global Reach
- Large Ecosystem
- Scalability
Weaknesses
- Dependence on Manufacturing
- Competition in crowded market
- Profitability concerns
Opportunities
- Expansion into new markets
- Growing demand for IoT solutions
- Strategic partnerships
- AI & Machine Learning Integration
Threats
- Intense competition
- Security risks
- Economic downturns
- Changing consumer preferences
- Geopolitical tensions
Competitors and Market Share
Key Competitors
- AMZN
- MSFT
- GOOGL
Competitive Landscape
Tuya Inc ADR competes with larger companies that have significantly more resources. Tuya Inc ADR's platform allows a fast development time and caters to users of all sizes and allows fast manufacturing.
Growth Trajectory and Initiatives
Historical Growth: Tuya Inc ADR has experienced growth in its user base and adoption of its IoT platform, but this has not translated into significant profit.
Future Projections: Analyst projections vary, with some expecting continued revenue growth and others highlighting challenges in achieving sustained profitability.
Recent Initiatives: Recent initiatives include expanding partnerships with major brands, enhancing its platform with new features, and investing in AI and machine learning capabilities.
Summary
Tuya Inc ADR is an important player in the global IoT platform market, with a comprehensive suite of solutions and a large ecosystem. However, the company faces intense competition and challenges in achieving sustained profitability. It's essential that Tuya Inc. focuses on differentiating its platform and leveraging its strengths in order to grow. Investors should closely monitor the company's financial performance and market positioning. The company should focus on solidifying partnerships and expanding market presence.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
- Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered as financial advice. The analysis is based on available information and may be subject to change. Market share figures are estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Tuya Inc ADR
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-03-18 | Founder, Co-Chairman & CEO Mr. Xueji Wang | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1438 | Website https://www.tuya.com |
Full time employees 1438 | Website https://www.tuya.com | ||
Tuya Inc. provides AI cloud platform services in the People's Republic of China. The company through, its TuyaOpen open-source development framework and universal AI Agent engines, including the AI Agent development platform, integrates AI capabilities to lower barriers for AI development. It offers physical AI solutions for smart devices, commercial applications, and industry developers through its cloud computing and spatial intelligence capabilities. The company also provides AIoT ecosystem. This fosters a developer community comprising brands, OEMs, AI agents, system integrators, and independent software vendors who collaborate to create smart solution ecosystems embodying the principles of sustainability, security, efficiency, agility, and openness. The company was founded in 2014 and is based in Hangzhou, the People's Republic of China.
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