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Tuya Inc ADR (TUYA)



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Upturn Advisory Summary
08/14/2025: TUYA (4-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $3.28
1 Year Target Price $3.28
2 | Strong Buy |
2 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 37.22% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.54B USD | Price to earnings Ratio 60.5 | 1Y Target Price 3.28 |
Price to earnings Ratio 60.5 | 1Y Target Price 3.28 | ||
Volume (30-day avg) 4 | Beta 0.45 | 52 Weeks Range 1.26 - 4.57 | Updated Date 08/15/2025 |
52 Weeks Range 1.26 - 4.57 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 2.51% | Basic EPS (TTM) 0.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.28% | Operating Margin (TTM) -1.94% |
Management Effectiveness
Return on Assets (TTM) -1.73% | Return on Equity (TTM) 1.98% |
Valuation
Trailing PE 60.5 | Forward PE - | Enterprise Value 691730912 | Price to Sales(TTM) 4.94 |
Enterprise Value 691730912 | Price to Sales(TTM) 4.94 | ||
Enterprise Value to Revenue 2.22 | Enterprise Value to EBITDA 0.05 | Shares Outstanding 537070016 | Shares Floating 176229558 |
Shares Outstanding 537070016 | Shares Floating 176229558 | ||
Percent Insiders 19.08 | Percent Institutions 25.28 |
Upturn AI SWOT
Tuya Inc ADR
Company Overview
History and Background
Tuya Inc. was founded in 2014. It is a global IoT Development Platform Service provider that connects brands, OEMs, developers, and retail chains. Tuya provides cloud, connectivity, and mobile application services.
Core Business Areas
- IoT Platform-as-a-Service (PaaS): Provides developers with a comprehensive suite of tools and resources to build and deploy IoT devices and solutions.
- Industry SaaS: Offers vertical-specific software solutions to enhance IoT device management and application within particular industries such as security, hospitality, and healthcare.
- AI Solutions: integrates AI into IoT applications to enhance decision-making, streamline operations, and deliver customized experiences.
Leadership and Structure
The CEO is Jerry Wang. The company structure is based on core technological divisions with a supporting sales and marketing team.
Top Products and Market Share
Key Offerings
- Description: IoT Development Platform: Allows developers to build and manage IoT devices. Competitors include AWS IoT Core, Azure IoT Hub, Google Cloud IoT Platform. Tuya claims to power a significant portion of global smart devices.
- Product Name 1: IoT Development Platform: Allows developers to build and manage IoT devices. Competitors include AWS IoT Core, Azure IoT Hub, Google Cloud IoT Platform. Market share data is fragmented, but Tuya claims to power a significant portion of global smart devices.
- Description: Integrated solutions for smart home device manufacturers, including lighting, appliances, and security systems. Competitors include Samsung SmartThings and Apple HomeKit.
- Product Name 2: Smart Home Solutions: Integrated solutions for smart home device manufacturers, including lighting, appliances, and security systems. Competitors include Samsung SmartThings and Apple HomeKit.
Market Dynamics
Industry Overview
The IoT market is growing rapidly, driven by increasing demand for connected devices in homes, businesses, and industries.
Positioning
Tuya positions itself as a leading provider of IoT PaaS solutions, enabling manufacturers to quickly develop and deploy smart devices.
Total Addressable Market (TAM)
The global IoT market is estimated at trillions of dollars, with Tuya targeting device manufacturers to capture a portion of the IoT platform market.
Upturn SWOT Analysis
Strengths
- Extensive IoT platform capabilities
- Large ecosystem of connected devices
- Global reach and partnerships
- Scalable cloud infrastructure
Weaknesses
- Dependence on global supply chains
- Competition from large cloud providers
- Exposure to data security risks
- Profitability concerns
Opportunities
- Expansion into new vertical markets
- Increasing demand for smart home and industrial IoT solutions
- Partnerships with leading brands and retailers
- AI integration in IoT application
Threats
- Intensifying competition
- Evolving security threats
- Geopolitical risks and trade tensions
- Economic downturns
Competitors and Market Share
Key Competitors
- AMZN
- MSFT
- GOOG
Competitive Landscape
Tuya's advantage lies in its platform's ease of use and device compatibility, but it faces competition from larger cloud providers with extensive resources.
Growth Trajectory and Initiatives
Historical Growth: Tuya has seen growth in its connected device ecosystem and platform usage, but overall profitability is a concern.
Future Projections: Analyst projections vary but generally anticipate continued growth in revenue driven by the IoT market.
Recent Initiatives: Focus on SaaS offerings, industry-specific solutions, and strategic partnerships.
Summary
Tuya is a company operating in the growing IoT space, offering a flexible platform for device manufacturers. While it faces strong competition from larger players, its niche focus and extensive ecosystem are strengths. Tuya needs to improve its financial performance and address security concerns to capitalize on the market opportunity.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Reports
- Market Analysis Reports
- Analyst Estimates
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Tuya Inc ADR
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-03-18 | Founder, Co-Chairman & CEO Mr. Xueji Wang | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1435 | Website https://www.tuya.com |
Full time employees 1435 | Website https://www.tuya.com |
Tuya Inc. provides AI cloud platform services in the People's Republic of China and internationally. Its platform offers platform-as-a-service (PaaS), software-as-a-service (SaaS) and smart solutions. The company offers Internet of Things (IoT) PaaS, which includes cloud-based connectivity and basic IoT services, IoT edge capabilities, app development, AI capabilities, and device optimization solutions; Tuya Mall, which are services that help build online marketplaces; ecosystem partnership with virtual assistant providers; and ancillary value-added services, such as app function expansion service, device testing, and joint research and development of smart applications. It also provides Cube Smart Private Cloud Solution, which helps build autonomous and controllable smart business platforms for large-scale conglomerates; industry SaaS, including smart home energy management SaaS solution and smart hotel/apartment SaaS solutions; and cloud-based software value-added services comprising cloud storage, AI audio and video, push messaging, digital content, and other cloud-based value-added services. In addition, the company offers Tuya IoT cloud infrastructure that consists of things technology platform, application enabling platform, and business technology platform; and Tuya AI Agent development platform. It offers its solutions to smart home, smart business, renewable energy, education, agriculture, outdoors and sport, and entertainment industries. Tuya Inc. was founded in 2014 and is based in Hangzhou, the People's Republic of China.

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