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Tuya Inc ADR (TUYA)



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Upturn Advisory Summary
05/27/2025: TUYA (4-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 37.22% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.68B USD | Price to earnings Ratio 71.25 | 1Y Target Price 3.75 |
Price to earnings Ratio 71.25 | 1Y Target Price 3.75 | ||
Volume (30-day avg) 2151693 | Beta 0.47 | 52 Weeks Range 1.26 - 4.57 | Updated Date 06/10/2025 |
52 Weeks Range 1.26 - 4.57 | Updated Date 06/10/2025 | ||
Dividends yield (FY) 2.13% | Basic EPS (TTM) 0.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-05-19 | When After Market | Estimate 0.02 | Actual 0.03 |
Profitability
Profit Margin 6.28% | Operating Margin (TTM) -1.94% |
Management Effectiveness
Return on Assets (TTM) -1.73% | Return on Equity (TTM) 1.98% |
Valuation
Trailing PE 71.25 | Forward PE - | Enterprise Value 827327388 | Price to Sales(TTM) 5.38 |
Enterprise Value 827327388 | Price to Sales(TTM) 5.38 | ||
Enterprise Value to Revenue 2.65 | Enterprise Value to EBITDA 0.05 | Shares Outstanding 537208000 | Shares Floating 176199243 |
Shares Outstanding 537208000 | Shares Floating 176199243 | ||
Percent Insiders 19.07 | Percent Institutions 26.22 |
Analyst Ratings
Rating 4.5 | Target Price 4.1 | Buy 2 | Strong Buy 2 |
Buy 2 | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Tuya Inc ADR
Company Overview
History and Background
Tuya Inc. (TUYA) was founded in 2014 and is a global IoT (Internet of Things) development platform service provider. It connects brands, OEMs, developers, and retailers, enabling a wide range of smart devices. It has evolved from offering basic connectivity to a comprehensive PaaS and SaaS solutions.
Core Business Areas
- IoT Platform-as-a-Service (PaaS): Offers a comprehensive platform for developing and managing smart devices, including device connectivity, cloud services, and mobile apps.
- Industry Vertical SaaS: Provides SaaS solutions tailored to specific industries, such as smart home, security, and healthcare, enabling businesses to quickly deploy and manage IoT solutions.
- Other: Includes distribution of smart devices, and other value-added services.
Leadership and Structure
The leadership team includes co-founders Xueji (Jerry) Wang (Chairman and CEO), and Leo Chen (President) with a board of directors and various departments responsible for technology, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- IoT Development Platform: This platform enables manufacturers to develop smart devices. It includes modules, cloud services, and mobile apps. Competitors include Amazon AWS IoT, Google Cloud IoT, and Microsoft Azure IoT Suite. While precise market share for individual IoT platforms is difficult to determine, Tuya claims to power over 300,000 device SKUs. Revenue generated is not publicly broken down for this item specifically.
- Smart Home Solutions: Tuya provides solutions for various smart home applications, including lighting, security, and appliances. Competitors include Samsung SmartThings, Apple HomeKit, and Google Nest. Tuya partners with many brands making it difficult to asses Tuya's smart home solutions market share.
Market Dynamics
Industry Overview
The IoT industry is experiencing significant growth, driven by increasing adoption of smart devices and the need for connected solutions across various sectors. The market is competitive, with many players offering different types of IoT platforms and solutions.
Positioning
Tuya is positioned as a leading IoT platform provider, offering a comprehensive and easy-to-use platform for developing and managing smart devices. Their competitive advantage lies in their broad compatibility, scalability, and focus on simplifying IoT development.
Total Addressable Market (TAM)
The global IoT market is projected to reach trillions of USD within the next few years. Tuya is positioned to capture a significant portion of this market by providing a platform that enables businesses to quickly and cost-effectively develop and deploy IoT solutions.
Upturn SWOT Analysis
Strengths
- Comprehensive IoT Platform
- Extensive Device Compatibility
- Scalable Cloud Infrastructure
- Strong Partner Ecosystem
- Global Reach
Weaknesses
- Reliance on Third-Party Manufacturers
- Profitability Concerns
- Dependence on the Chinese Market
- Competition from Larger Cloud Providers
- Fluctuations in foreign exchange rates
Opportunities
- Expanding into New Verticals (e.g., Healthcare, Industrial)
- Increasing Adoption of AI and Edge Computing
- Strategic Partnerships with Major Brands
- Growing Demand for Smart Home Solutions
- Further penetration into emerging markets
Threats
- Intense Competition
- Evolving Security Threats
- Regulatory Changes
- Economic Downturns
- Geopolitical Risks
Competitors and Market Share
Key Competitors
- AMZN
- GOOGL
- MSFT
Competitive Landscape
Tuya faces competition from larger cloud providers (AMZN, GOOGL, MSFT) that offer comprehensive IoT platforms. Tuya's advantage lies in its focus and specialization in IoT, while its disadvantages include smaller scale and resources.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Tuya has experienced rapid growth in its early years, driven by the increasing adoption of IoT devices. However, growth rate has fluctuated in recent years.
Future Projections: Analyst estimates vary, but generally project continued growth for Tuya, driven by the increasing demand for IoT solutions and the company's strategic initiatives. Investors should perform their own due diligence.
Recent Initiatives: Expanding into new verticals, developing AI-powered solutions, and strengthening partnerships with major brands.
Summary
Tuya Inc. is a significant player in the IoT platform space, offering comprehensive solutions and experiencing considerable growth. Its strengths include extensive device compatibility and a strong ecosystem. However, profitability concerns and competition from larger companies are challenges that need to be addressed. Tuya's expansion into new verticals and strategic partnerships are promising initiatives.
Peer Comparison

AMZN

Amazon.com Inc



AMZN

Amazon.com Inc

GOOGL

Alphabet Inc Class A



GOOGL

Alphabet Inc Class A

MSFT

Microsoft Corporation



MSFT

Microsoft Corporation
Sources and Disclaimers
Data Sources:
- Company Website
- Analyst Reports
- Industry Publications
- SEC Filings (when available)
Disclaimers:
The information provided is for informational purposes only and does not constitute investment advice. Investment decisions should be made based on individual circumstances and after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Tuya Inc ADR
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-03-18 | Founder, Co-Chairman & CEO Mr. Xueji Wang | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1435 | Website https://www.tuya.com |
Full time employees 1435 | Website https://www.tuya.com |
Tuya Inc. engages in the business of Internet of Things (IoT) related products and service offerings in the People's Republic of China and internationally. The company offers IoT platform-as-a-service (PaaS), which includes cloud-based connectivity and basic IoT services; IoT edge capabilities; app development; AI capabilities; device optimization solutions; Tuya Mall, which are services that help build online marketplaces; ecosystem partnership with virtual assistant providers; and ancillary value-added services, such as app function expansion service, device testing, and joint research and development of smart applications. It also provides Cube Smart Private Cloud Solution, which helps build autonomous and controllable smart business platforms for large-scale conglomerates; industry software-as-as-service (SaaS), including smart home energy management SaaS solution and smart hotel/apartment SaaS solutions; and cloud-based software value-added services comprising cloud storage, AI audio and video, push messaging, digital content, and other cloud-based value-added services. In addition, the company offers Tuya IoT cloud infrastructure that consists of things technology platform, application enabling platform, and business technology platform; and Tuya AI Agent development platform. It offers its solutions to smart home, smart business, renewable energy, education, agriculture, outdoors and sport, and entertainment industries. Tuya Inc. was founded in 2014 and is based in Hangzhou, the People's Republic of China.
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