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Travelzoo (TZOO)

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Upturn Advisory Summary
01/09/2026: TZOO (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $22.25
1 Year Target Price $22.25
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 53.27% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 72.47M USD | Price to earnings Ratio 10 | 1Y Target Price 22.25 |
Price to earnings Ratio 10 | 1Y Target Price 22.25 | ||
Volume (30-day avg) 4 | Beta 0.85 | 52 Weeks Range 6.48 - 24.85 | Updated Date 01/9/2026 |
52 Weeks Range 6.48 - 24.85 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.66 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.83% | Operating Margin (TTM) 2.2% |
Management Effectiveness
Return on Assets (TTM) 14.48% | Return on Equity (TTM) 63.29% |
Valuation
Trailing PE 10 | Forward PE 5.15 | Enterprise Value 71198334 | Price to Sales(TTM) 0.81 |
Enterprise Value 71198334 | Price to Sales(TTM) 0.81 | ||
Enterprise Value to Revenue 0.79 | Enterprise Value to EBITDA 6.13 | Shares Outstanding 10932337 | Shares Floating 6606958 |
Shares Outstanding 10932337 | Shares Floating 6606958 | ||
Percent Insiders 42.4 | Percent Institutions 41.32 |
Upturn AI SWOT
Travelzoo

Company Overview
History and Background
Travelzoo was founded in 1998 by Christopher Loughlin. It began as a publisher of travel deals and evolved into a global internet media company. Key milestones include its IPO in 2002, expansion into international markets, and the development of its mobile app and social media presence. The company has focused on curating travel deals from a wide range of providers.
Core Business Areas
- Deal Curation and Publishing: Travelzoo's primary business involves identifying, vetting, and publishing travel deals from various suppliers such as airlines, hotels, cruise lines, and tour operators. These deals are distributed through its website, email newsletters, and mobile applications.
- Advertising and Affiliate Revenue: The company generates revenue through advertising placements on its platform and affiliate commissions earned when users book travel through links provided on Travelzoo.
- Data and Insights: Travelzoo leverages its user base and deal performance data to offer insights to travel partners and inform its own curation strategies.
Leadership and Structure
Travelzoo's leadership team is headed by its CEO, Christopher Loughlin. The company operates with a lean structure focused on content curation, technology development, and marketing. It has regional offices to manage its global operations.
Top Products and Market Share
Key Offerings
- Description: These are curated travel deals sent directly to subscribers via email and push notifications through the Travelzoo app. The company emphasizes quality and value. Specific market share for this product is difficult to isolate, but it is the core of Travelzoo's user engagement. Competitors include other deal aggregators and travel agency newsletters (e.g., Scott's Cheap Flights, The Flight Deal, direct airline/hotel newsletters).
- Product Name 1: Travelzoo Deal Alerts (Email & App)
- Revenue Contribution: Significant, as it drives affiliate bookings and advertising interest.
- Users/Subscribers: Millions of global subscribers
- Description: The primary platform for users to discover and browse travel deals. The website and app serve as the central hub for all curated content. Market share in the online travel agency (OTA) or deal aggregation space is niche, focusing on curated deals rather than full booking services. Competitors include major OTAs (Expedia, Booking.com), deal sites (Groupon Getaways), and travel inspiration sites.
- Product Name 2: Travelzoo Website and Mobile App
- Revenue Contribution: Drives affiliate bookings and advertising revenue.
- Users/Subscribers: Millions of monthly active users
Market Dynamics
Industry Overview
The online travel market is highly competitive and dynamic, driven by consumer demand for value and convenience. Key trends include the rise of mobile bookings, personalized recommendations, and a focus on experiences. The industry is subject to economic conditions, global events, and evolving consumer preferences.
Positioning
Travelzoo positions itself as a trusted curator of travel deals, distinguishing itself from large OTAs by focusing on quality and value rather than an exhaustive inventory. Its strength lies in its established brand recognition and its loyal subscriber base that relies on its deal alerts. Its competitive advantage is its curated approach and strong editorial focus.
Total Addressable Market (TAM)
The global online travel market is vast, estimated to be in the hundreds of billions of dollars annually. Travelzoo operates within a segment of this market focused on deal aggregation and inspiration. Its TAM is therefore a smaller portion, focusing on consumers actively seeking discounted travel. Travelzoo's market share within this specific niche is difficult to quantify but is significant in its focused segment.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the travel deal space.
- Large and engaged global subscriber base.
- Curated deal approach filters out low-quality offers.
- Established relationships with a wide range of travel suppliers.
- Experienced leadership team with deep industry knowledge.
Weaknesses
- Reliance on third-party suppliers for inventory.
- Limited direct booking capabilities, primarily acting as an aggregator.
- Vulnerability to changes in supplier commission structures.
- Smaller scale compared to major OTAs.
- Potential for brand dilution if deal quality declines.
Opportunities
- Expansion into new niche travel segments (e.g., eco-tourism, adventure travel).
- Leveraging AI for more personalized deal recommendations.
- Partnerships with travel influencers and content creators.
- Developing premium subscription services for exclusive deals.
- Growth in emerging markets with increasing travel demand.
Threats
- Intensified competition from other deal sites and OTAs.
- Changes in search engine algorithms impacting organic traffic.
- Economic downturns reducing consumer discretionary spending on travel.
- Geopolitical events or health crises disrupting travel.
- Increasing advertising costs and declining effectiveness of traditional digital advertising.
Competitors and Market Share
Key Competitors
- Expedia Group (EXPE)
- Booking Holdings (BKNG)
- Tripadvisor (TRIP)
- Groupon (GRPN)
Competitive Landscape
Travelzoo operates in a highly competitive online travel landscape dominated by large Online Travel Agencies (OTAs) like Expedia and Booking Holdings. Its competitive advantage lies in its curated deal focus and trusted brand, appealing to a segment of travelers seeking value and convenience without the overwhelm of exhaustive search results. However, it lacks the vast inventory and integrated booking capabilities of its larger rivals. Tripadvisor competes through reviews and booking, while Groupon offers deals across various sectors, including travel.
Growth Trajectory and Initiatives
Historical Growth: Travelzoo experienced significant growth in its early years, driven by the burgeoning internet and the demand for online travel deals. Growth has since moderated, with the company focusing on optimizing its existing business and exploring new avenues.
Future Projections: Analyst projections for Travelzoo are not readily available for public dissemination in this format. Future growth will likely depend on its ability to adapt to evolving digital marketing trends, enhance its platform, and attract new partnerships.
Recent Initiatives: Recent initiatives likely include efforts to improve mobile user experience, enhance data analytics for partners, and diversify revenue streams beyond traditional affiliate marketing, possibly through content marketing or specialized travel services.
Summary
Travelzoo is a niche player in the online travel industry, excelling at curating and publishing travel deals. Its strengths lie in its brand recognition and loyal subscriber base. However, it faces intense competition from larger OTAs and must continually adapt to digital marketing trends and partner relationships to maintain its position. Its future growth hinges on leveraging technology for personalization and exploring diversified revenue streams.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company annual reports (10-K)
- Company quarterly reports (10-Q)
- Financial news outlets
- Industry analysis reports
- Publicly available investor relations information
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Market share data and financial metrics are estimates and subject to change. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Travelzoo
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2002-08-28 | Global CEO & Director Mr. Holger Bartel Ph.D. | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 227 | Website https://www.travelzoo.com |
Full time employees 227 | Website https://www.travelzoo.com | ||
Travelzoo, together with its subsidiaries, operates as an Internet media company that provides travel, entertainment, and local experiences worldwide. It operates in four segments: Travelzoo North America, Travelzoo Europe, Jack's Flight Club, and New Initiatives. The company offers Travelzoo website, Travelzoo Top 20 email newsletters, Standalone email newsletters, Travelzoo Network, Travelzoo mobile applications, Jack's Flight Club website, Jack's Flight Club mobile applications, and Jack's Flight Club newsletters. The company's Travelzoo website and newsletters include local deals and getaways listings that allow members to purchase vouchers for offers from local businesses, such as spas, hotels, and restaurants; Jack's Flight Club, a subscription service that provides members with information about exceptional airfares; and Travelzoo Network, a network of third-party websites that list travel deals published by the company. It serves airlines, hotels, cruise lines, vacations packagers, tour operators, destinations, car rental companies, travel agents, theater and performing arts groups, restaurants, spas, and activity companies. Travelzoo was incorporated in 1998 and is headquartered in New York, New York.

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