- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- About
United Fire Group Inc (UFCS)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
01/09/2026: UFCS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $37.5
1 Year Target Price $37.5
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.29% | Avg. Invested days 31 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 905.50M USD | Price to earnings Ratio 8.37 | 1Y Target Price 37.5 |
Price to earnings Ratio 8.37 | 1Y Target Price 37.5 | ||
Volume (30-day avg) 2 | Beta 0.44 | 52 Weeks Range 23.61 - 37.91 | Updated Date 01/9/2026 |
52 Weeks Range 23.61 - 37.91 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 1.77% | Basic EPS (TTM) 4.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.22% | Operating Margin (TTM) 14.63% |
Management Effectiveness
Return on Assets (TTM) 2.57% | Return on Equity (TTM) 13.21% |
Valuation
Trailing PE 8.37 | Forward PE - | Enterprise Value 832692847 | Price to Sales(TTM) 0.67 |
Enterprise Value 832692847 | Price to Sales(TTM) 0.67 | ||
Enterprise Value to Revenue 0.62 | Enterprise Value to EBITDA - | Shares Outstanding 25514329 | Shares Floating 22072446 |
Shares Outstanding 25514329 | Shares Floating 22072446 | ||
Percent Insiders 17.98 | Percent Institutions 67.58 |
Upturn AI SWOT
United Fire Group Inc

Company Overview
History and Background
United Fire Group Inc. (UFPI) was founded in 1936 in Cedar Rapids, Iowa. Initially known as United Fire & Casualty Company, it began by offering fire insurance and later expanded into other property and casualty insurance lines. Over the decades, UFPI has grown through organic expansion and strategic acquisitions, building a reputation for financial strength and customer service. It adopted the name United Fire Group Inc. to better reflect its diversified operations.
Core Business Areas
- Commercial Lines: Provides a broad range of property and casualty insurance products for businesses, including commercial auto, general liability, workers' compensation, property insurance, and umbrella policies. Focuses on small to medium-sized businesses.
- Personal Lines: Offers property and casualty insurance for individuals, primarily homeowners and auto insurance. This segment serves policyholders in the states where UFPI is licensed.
- Farm and Crop: Provides specialized insurance products for the agricultural sector, including crop insurance and farm liability coverage, catering to the unique risks faced by farmers.
Leadership and Structure
United Fire Group Inc. is led by a Board of Directors and a senior management team. The CEO oversees the company's strategic direction and operational management. The company operates through its various subsidiaries, each focused on specific insurance lines or geographical regions.
Top Products and Market Share
Key Offerings
- Commercial Property Insurance: Covers damage to business property due to fire, theft, vandalism, and other covered perils. Competitors include The Hartford, Travelers, and Chubb.
- Commercial Auto Insurance: Provides coverage for vehicles used for business purposes, including liability, collision, and comprehensive coverage. Competitors include Progressive, Geico, and State Farm.
- Workers' Compensation Insurance: Covers medical expenses and lost wages for employees injured on the job. Competitors include Liberty Mutual, The Travelers Companies, and CNA Financial.
- Homeowners Insurance: Offers protection against damage to a home and its contents, as well as liability coverage for accidents on the property. Competitors include State Farm, Allstate, and Farmers Insurance.
Market Dynamics
Industry Overview
The property and casualty insurance industry is mature and highly competitive, characterized by cycles of pricing and profitability influenced by economic conditions, natural disasters, and regulatory changes. There is a growing emphasis on digital transformation, data analytics, and personalized customer experiences.
Positioning
United Fire Group Inc. positions itself as a stable and reliable insurer, particularly strong in the small to medium-sized business segment and the agricultural sector. Its focus on customer service and financial strength are key competitive advantages.
Total Addressable Market (TAM)
The total addressable market for the US property and casualty insurance industry is in the hundreds of billions of dollars annually. UFPI participates in a significant portion of this market, particularly within its specialized segments.
Upturn SWOT Analysis
Strengths
- Strong financial stability and a long history of profitable operations.
- Diversified product portfolio serving both commercial and personal lines.
- Established relationships with independent agents.
- Specialized expertise in farm and crop insurance.
Weaknesses
- Relatively smaller market share compared to larger national insurers.
- Potential for slower adoption of cutting-edge digital technologies compared to larger competitors.
- Geographic concentration in certain regions may expose it to localized risks.
Opportunities
- Expansion into new geographic markets.
- Leveraging technology to enhance underwriting, claims processing, and customer engagement.
- Acquisition of complementary businesses to expand product lines or market reach.
- Growing demand for specialized agricultural insurance products.
Threats
- Intensifying competition from larger insurers and InsurTech startups.
- Increasing frequency and severity of natural disasters due to climate change.
- Changes in regulatory landscape.
- Economic downturns impacting demand for insurance products.
Competitors and Market Share
Key Competitors
- The Travelers Companies (TRV)
- The Hartford Financial Services Group (HIG)
- Chubb Limited (CB)
- Progressive Corporation (PGR)
- State Farm Mutual Automobile Insurance Company (Private)
- Allstate Corporation (ALL)
- CNA Financial Corporation (CNA)
Competitive Landscape
UFPI competes in a fragmented market. Its advantages lie in its financial stability, niche expertise (e.g., farm insurance), and strong relationships with independent agents. However, it faces intense competition from larger insurers with greater scale, broader product offerings, and larger marketing budgets. InsurTechs also present a competitive threat through digital innovation.
Major Acquisitions
Farm Bureau Property & Casualty Insurance Company of Iowa (part of its operations)
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: This acquisition, if it involves specific lines or portfolios, would aim to strengthen UFPI's presence in the agricultural insurance market within Iowa.
Growth Trajectory and Initiatives
Historical Growth: UFPI has experienced steady, albeit moderate, growth over the years, driven by its core insurance operations and a commitment to underwriting discipline. Growth has been a combination of organic expansion and strategic, smaller-scale acquisitions.
Future Projections: Future growth is anticipated to be driven by continued expansion in its commercial and personal lines, potential market share gains through competitive pricing and enhanced product offerings, and prudent management of underwriting and investment portfolios.
Recent Initiatives: Recent initiatives likely focus on improving operational efficiency through technology adoption, refining underwriting practices, and potentially exploring niche market opportunities. Strengthening digital capabilities for agent and customer interactions is a probable focus.
Summary
United Fire Group Inc. is a financially sound insurer with a solid history in property and casualty lines, especially commercial and farm insurance. Its strengths lie in its financial stability, diversified products, and agent relationships. However, it faces significant competition from larger players and the evolving InsurTech landscape, necessitating continued investment in technology and strategic market expansion to maintain its growth trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company financial reports (10-K, 10-Q)
- Industry analysis reports
- Financial news and data providers (e.g., Yahoo Finance, Bloomberg)
- Company investor relations website
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. The information provided is based on publicly available data and general industry knowledge. Market share data is an estimate and may vary depending on the source and methodology. Readers are advised to conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About United Fire Group Inc
Exchange NASDAQ | Headquaters Cedar Rapids, IA, United States | ||
IPO Launch date 1990-03-26 | President, CEO, Principal Executive Officer & Director Mr. Kevin James Leidwinger | ||
Sector Financial Services | Industry Insurance - Property & Casualty | Full time employees 877 | Website https://www.ufginsurance.com |
Full time employees 877 | Website https://www.ufginsurance.com | ||
United Fire Group, Inc., together with its subsidiaries, provides property and casualty insurance for individuals and businesses in the United States. Its commercial lines include fire and allied lines, other liability, automobile, workers' compensation, fidelity and surety coverage, and other insurance products; and personal lines comprise automobile, and fire and allied lines coverage, including assumed reinsurance for homeowners multi-peril coverage. The company sells its products through a network of independent agencies. United Fire Group, Inc. was incorporated in 1946 and is headquartered in Cedar Rapids, Iowa.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 

