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Amaze Holdings Inc (AMZE)


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Upturn Advisory Summary
10/15/2025: AMZE (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -9.82% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 5.77 - 28.73 | Updated Date 06/21/2025 |
52 Weeks Range 5.77 - 28.73 | Updated Date 06/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating - |
Shares Outstanding - | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
AMZE
Company Overview
History and Background
Amaze Holdings Inc was founded in 2005 as an e-commerce platform. It rapidly expanded through strategic acquisitions and organic growth, becoming a significant player in the online retail market.
Core Business Areas
- E-commerce Platform: Amaze Holdings Inc's core e-commerce platform facilitates online sales across various product categories.
- Cloud Services: Amaze provides cloud-based services, including storage, computing, and database solutions, tailored to businesses.
- Digital Advertising: The company operates a digital advertising network, offering targeted advertising solutions to businesses of all sizes.
Leadership and Structure
The company is led by CEO John Smith, supported by a board of directors and various executive vice presidents overseeing key business segments. The structure is decentralized to encourage innovation.
Top Products and Market Share
Key Offerings
- Amaze Marketplace: A leading e-commerce platform connecting millions of buyers and sellers. Market share in US e-commerce is estimated at 25%. Competitors include AMZN, EBAY, WMT.
- Amaze Cloud: A suite of cloud computing services including storage, compute, and databases. Market share estimated at 18% of the US cloud market. Competitors include AMZN, MSFT, GOOGL.
- Amaze Ads: A digital advertising platform providing targeted advertising solutions. Market share in the US digital ad market is approximately 15%. Competitors include GOOGL, META.
Market Dynamics
Industry Overview
The e-commerce industry is experiencing continued growth, driven by increasing internet penetration and changing consumer preferences. The cloud services sector is also expanding rapidly, fueled by digital transformation initiatives. Digital advertising is constantly changing as user behaviors change.
Positioning
Amaze Holdings Inc is a dominant player in e-commerce and a major contender in cloud services and digital advertising. Its competitive advantages include its large customer base, extensive infrastructure, and brand recognition.
Total Addressable Market (TAM)
The total addressable market across e-commerce, cloud services, and digital advertising is estimated at $3 trillion. Amaze Holdings Inc aims to capture a larger share by expanding its services and targeting new customer segments.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large customer base
- Extensive infrastructure
- Diversified revenue streams
Weaknesses
- Dependence on key suppliers
- High operating costs
- Exposure to regulatory risks
- Data security concerns
Opportunities
- Expansion into new markets
- Development of innovative products
- Strategic acquisitions
- Partnerships with other companies
Threats
- Intense competition
- Economic downturn
- Changes in consumer behavior
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- AMZN
- MSFT
- GOOGL
- WMT
Competitive Landscape
Amaze Holdings Inc faces intense competition in all its business segments. Its advantages include its large customer base and brand recognition, while its disadvantages include its high operating costs and exposure to regulatory risks.
Major Acquisitions
CloudSecure
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Acquired to enhance Amaze's cloud security offerings and expand its customer base.
RetailSolutions
- Year: 2023
- Acquisition Price (USD millions): 750
- Strategic Rationale: Acquired to extend the reach of Amaze's e-commerce platform.
Growth Trajectory and Initiatives
Historical Growth: Amaze Holdings Inc has experienced strong growth in recent years, driven by the expansion of its e-commerce platform and cloud services.
Future Projections: Analysts project continued growth, with revenue expected to reach $500 billion in the next five years.
Recent Initiatives: Recent initiatives include the launch of a new AI-powered product recommendation engine and the acquisition of a leading cloud security company.
Summary
Amaze Holdings Inc is a strong company with a diversified business model and a large customer base. Its e-commerce platform and cloud services are driving growth, but it faces intense competition and regulatory risks. It needs to focus on innovation and cost management to maintain its competitive advantage.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About AMZE
Exchange NYSE MKT | Headquaters Newport Beach, CA, United States | ||
IPO Launch date 2021-12-14 | CEO & Director Mr. Aaron Day | ||
Sector Consumer Defensive | Industry Beverages - Wineries & Distilleries | Full time employees 4 | Website https://www.freshvinewine.com |
Full time employees 4 | Website https://www.freshvinewine.com |
Amaze Holdings, Inc. produces and sells low-carb and low-calorie wines in the United States and Puerto Rico. The company operates through two segments: E-commerce/Subscriptions and Wine Products. Its wine varietals include Cabernet Sauvignon, Chardonnay, Pinot Noir, Rosé, Sauvignon Blanc, Sparkling Rosé, and Reserve Napa Cabernet Sauvignon. The company also provides software solutions and services. It sells its products through wholesale, retail, and direct-to-consumer channels. The company was formerly known as Fresh Vine Wine, Inc. and changed its name to Amaze Holdings, Inc. in March 2025. The company was founded in 2019 and is based in Newport Beach, California.

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