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Sonic Automotive Inc (SAH)



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Upturn Advisory Summary
08/14/2025: SAH (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $82.33
1 Year Target Price $82.33
3 | Strong Buy |
2 | Buy |
4 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.03% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.70B USD | Price to earnings Ratio 17.5 | 1Y Target Price 82.33 |
Price to earnings Ratio 17.5 | 1Y Target Price 82.33 | ||
Volume (30-day avg) 9 | Beta 1 | 52 Weeks Range 51.46 - 89.62 | Updated Date 08/15/2025 |
52 Weeks Range 51.46 - 89.62 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 1.70% | Basic EPS (TTM) 4.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-24 | When - | Estimate 1.62 | Actual 2.19 |
Profitability
Profit Margin 1.07% | Operating Margin (TTM) 3.92% |
Management Effectiveness
Return on Assets (TTM) 5.22% | Return on Equity (TTM) 15.99% |
Valuation
Trailing PE 17.5 | Forward PE 11.82 | Enterprise Value 6749028496 | Price to Sales(TTM) 0.18 |
Enterprise Value 6749028496 | Price to Sales(TTM) 0.18 | ||
Enterprise Value to Revenue 0.46 | Enterprise Value to EBITDA 12.98 | Shares Outstanding 22120800 | Shares Floating 14600548 |
Shares Outstanding 22120800 | Shares Floating 14600548 | ||
Percent Insiders 31.97 | Percent Institutions 70.95 |
Upturn AI SWOT
Sonic Automotive Inc

Company Overview
History and Background
Sonic Automotive Inc. was founded in 1997 and is headquartered in Charlotte, North Carolina. It is one of the largest automotive retailers in the United States, operating dealerships primarily in the Sun Belt states. Over time, Sonic has expanded through acquisitions and organic growth, evolving into a diversified automotive company offering a range of services beyond new and used vehicle sales.
Core Business Areas
- Franchised Dealerships: These dealerships sell new and used vehicles, provide parts and service, and arrange financing and insurance. They are Sonic's primary revenue driver.
- EchoPark Automotive: This segment focuses on used vehicle sales through a network of retail stores, providing a customer-centric, fixed-price buying experience.
- Collision Repair: Sonic operates collision repair centers, providing services to repair damaged vehicles.
Leadership and Structure
Sonic Automotive Inc. is led by David Smith, CEO, and the leadership team includes executives overseeing finance, operations, and marketing. The company is structured with regional operating teams reporting to corporate headquarters.
Top Products and Market Share
Key Offerings
- New Vehicle Sales: This is the largest portion of revenue, selling new vehicles of various brands. Market share varies by brand and location. Competitors include AutoNation, Penske Automotive, and Group 1 Automotive.
- Used Vehicle Sales: Sales of used vehicles, including those sold through EchoPark. Competition includes CarMax, Carvana, and local dealerships. Market share is influenced by pricing and availability.
- Parts and Service: Provides maintenance and repair services to customers. Competitors include independent repair shops and other dealership service departments. Revenue comes from labor and parts sales.
- Finance and Insurance (F&I): Assists customers with financing and insurance products. Competitors include banks, credit unions, and insurance companies. Revenue comes from commissions and fees.
Market Dynamics
Industry Overview
The automotive retail industry is highly competitive and cyclical, influenced by economic conditions, consumer confidence, interest rates, and fuel prices. Digital retailing is becoming increasingly important.
Positioning
Sonic Automotive Inc. is positioned as a leading automotive retailer with a focus on customer experience and operational efficiency. EchoPark provides a differentiated used car buying experience.
Total Addressable Market (TAM)
The total addressable market is in the hundreds of billions of dollars, encompassing all new and used vehicle sales, service, and financing. Sonic Automotive Inc. is positioned to capture a significant portion of this market, especially in the Sun Belt region.
Upturn SWOT Analysis
Strengths
- Large dealership network
- Strong brand portfolio
- EchoPark used car concept
- Experienced management team
- Geographic concentration in growth markets
Weaknesses
- Dependence on manufacturer relationships
- Exposure to economic cycles
- High capital expenditures
- Inventory management challenges
- Brand name is not as well-known as its larger peers
Opportunities
- Expansion of EchoPark network
- Growth in online sales and digital retailing
- Acquisition of additional dealerships
- Growth in parts and service business
- Increased vehicle electrification and advanced technology
Threats
- Economic downturn
- Increased competition from online retailers
- Changes in manufacturer relationships
- Rising interest rates
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- AutoNation (AN)
- Penske Automotive Group (PAG)
- Group 1 Automotive (GPI)
- Lithia Motors (LAD)
- Asbury Automotive Group (ABG)
Competitive Landscape
Sonic Automotive Inc. competes with other large auto retailers on price, selection, and customer service. EchoPark provides a differentiated used car buying experience, but it faces competition from CarMax and Carvana. Sonic needs to maintain strong manufacturer relationships and adapt to changing consumer preferences.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends would be populated here if available.
Future Projections: Future growth projections would be populated here if available.
Recent Initiatives: Recent strategic initiatives would be populated here if available.
Summary
Sonic Automotive is a major player in the automotive retail sector with a diversified business model anchored by franchised dealerships and the EchoPark concept. The company benefits from its Sun Belt geographic concentration. Challenges include managing economic cycles and adapting to the evolving digital landscape. Further growth relies on initiatives such as EchoPark expansion and online retail strategies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonic Automotive Inc
Exchange NYSE | Headquaters Charlotte, NC, United States | ||
IPO Launch date 1997-11-12 | CEO & Chairman Mr. David Bruton Smith | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 10800 | Website https://www.sonicautomotive.com |
Full time employees 10800 | Website https://www.sonicautomotive.com |
Sonic Automotive, Inc., together with its subsidiaries, operates as an automotive retailer in the United States. It operates in three segments: Franchised Dealerships, EchoPark, and Powersports. The Franchised Dealerships segment engages in the sale of new and used cars and light trucks; sale of replacement parts; provision of vehicle maintenance, manufacturer warranty repairs, and paint and collision repair services; and arrangement of third-party financing, extended warranties, service contracts, insurance, and other aftermarket products. Its EchoPark segment sells used cars and light trucks; and arranges third-party finance and insurance product sales for its guests in pre-owned vehicle specialty retail locations. The Powersports segment engages in the sale of new and used powersports vehicles, such as motorcycles, personal watercraft, and all-terrain vehicles; and provision of fixed operations services, and third-party finance and insurance services. Sonic Automotive, Inc. was incorporated in 1997 and is based in Charlotte, North Carolina.

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