Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
SAH 
Sonic Automotive Inc (SAH)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/27/2025: SAH (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Year Target Price $70.11
Year Target Price $70.11
| 3 | Strong Buy |
| 2 | Buy |
| 4 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.07% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.74B USD | Price to earnings Ratio 11.48 | 1Y Target Price 72.1 |
Price to earnings Ratio 11.48 | 1Y Target Price 72.1 | ||
Volume (30-day avg) - | Beta 1.03 | 52 Weeks Range 50.20 - 82.53 | Updated Date 06/29/2025 |
52 Weeks Range 50.20 - 82.53 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.74% | Basic EPS (TTM) 7.02 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.69% | Operating Margin (TTM) 3.21% |
Management Effectiveness
Return on Assets (TTM) 5.3% | Return on Equity (TTM) 24.52% |
Valuation
Trailing PE 11.48 | Forward PE 13.19 | Enterprise Value 6721197676 | Price to Sales(TTM) 0.19 |
Enterprise Value 6721197676 | Price to Sales(TTM) 0.19 | ||
Enterprise Value to Revenue 0.46 | Enterprise Value to EBITDA 10.39 | Shares Outstanding 21931600 | Shares Floating 14411687 |
Shares Outstanding 21931600 | Shares Floating 14411687 | ||
Percent Insiders 32.24 | Percent Institutions 71.02 |
Analyst Ratings
Rating 3.89 | Target Price 70.11 | Buy 2 | Strong Buy 3 |
Buy 2 | Strong Buy 3 | ||
Hold 4 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sonic Automotive Inc
Company Overview
History and Background
Sonic Automotive Inc. was founded in 1997 and is headquartered in Charlotte, North Carolina. It has grown through acquisitions and internal expansion to become one of the largest automotive retailers in the United States.
Core Business Areas
- Franchised Dealerships: Sonic Automotive's core business involves operating franchised dealerships that sell new and used vehicles, provide maintenance and repair services, and sell replacement parts. They represent various automotive brands.
- EchoPark Automotive: EchoPark is Sonic's pre-owned vehicle retail brand focused on delivering a guest-centric, technology-enabled experience for used car buyers.
- Collision Repair Centers: The company operates collision repair centers that provide automotive body repair services.
- Finance and Insurance: Sonic Automotive provides finance and insurance products to its customer base as well.
Leadership and Structure
David B. Smith serves as the Chief Executive Officer. The company has a typical corporate structure with a board of directors and various executive leadership positions overseeing different business functions.
Top Products and Market Share
Key Offerings
- New Vehicle Sales: Sonic Automotive offers a wide array of new vehicles from various manufacturers. The market share varies by brand and location. Competitors include AutoNation, Group 1 Automotive, and Penske Automotive Group. It is hard to allocate the market share here, but is a significant portion of revenue.
- Used Vehicle Sales (EchoPark): EchoPark focuses on providing a simplified and transparent used car buying experience. Market share in the used car market is fragmented, but EchoPark aims to capture a growing share. The main competitors are CarMax, Carvana, and other local dealerships. It is hard to allocate the market share here, but is a significant portion of revenue.
- Service, Parts and Collision Repair: Sonic Automotive provides automotive service, parts, and collision repair to their customer base. Competitors include national chains such as Midas and Pep Boys, as well as smaller independent shops. It is hard to allocate the market share here, but is a significant portion of revenue.
Market Dynamics
Industry Overview
The automotive retail industry is highly competitive and influenced by factors such as consumer confidence, interest rates, fuel prices, and technological advancements (e.g., electric vehicles). The industry is undergoing a transformation with the rise of online car buying platforms and evolving consumer preferences.
Positioning
Sonic Automotive positions itself as a leading automotive retailer by offering a diverse range of brands, leveraging technology to enhance the customer experience, and expanding its pre-owned vehicle business through EchoPark. Its competitive advantages include its scale, brand reputation, and focus on customer satisfaction.
Total Addressable Market (TAM)
The total addressable market for automotive retail in the US is estimated to be hundreds of billions of dollars annually. Sonic Automotive is positioned to capture a portion of this TAM through its franchised dealerships and EchoPark brand.
Upturn SWOT Analysis
Strengths
- Large dealership network
- Diversified brand portfolio
- Strong focus on customer experience
- Growing EchoPark pre-owned vehicle business
- Established relationships with automotive manufacturers
Weaknesses
- Exposure to cyclical automotive market
- High inventory costs
- Dependence on franchised dealer agreements
- Potential impact of manufacturer direct-to-consumer sales models
- Operational inefficiencies in certain dealerships
Opportunities
- Expansion of EchoPark into new markets
- Increased adoption of online car buying platforms
- Growth in demand for electric vehicles
- Consolidation of the automotive retail industry
- Leveraging data analytics to improve customer targeting and operations
Threats
- Economic downturns impacting consumer spending
- Increased competition from online car retailers
- Changes in manufacturer-dealer relationships
- Rising interest rates and financing costs
- Disruptive technologies (e.g., autonomous vehicles)
Competitors and Market Share
Key Competitors
- AN
- GPI
- PAG
Competitive Landscape
Sonic Automotive faces competition from other large automotive retailers, as well as online car buying platforms. It aims to differentiate itself through its customer-centric approach and EchoPark brand.
Major Acquisitions
RFJ Auto Partners
- Year: 2021
- Acquisition Price (USD millions): 420
- Strategic Rationale: Expanded Sonic's geographic footprint and added several new franchises.
Growth Trajectory and Initiatives
Historical Growth: Sonic Automotive has grown through acquisitions and organic expansion, particularly with the EchoPark brand. Historical growth varies year over year.
Future Projections: Future growth projections are based on analyst estimates and depend on market conditions and the company's strategic initiatives.
Recent Initiatives: Recent initiatives include expanding EchoPark locations, investing in technology to enhance the customer experience, and optimizing the dealership network.
Summary
Sonic Automotive is a large automotive retailer with a diverse portfolio of brands and a growing pre-owned vehicle business. Its strengths include its scale, customer focus, and EchoPark brand. Potential challenges include economic downturns and increased competition from online retailers. The success of Sonic Automotive relies on its management, branding, customer service, and managing costs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonic Automotive Inc
Exchange NYSE | Headquaters Charlotte, NC, United States | ||
IPO Launch date 1997-11-12 | CEO & Chairman Mr. David Bruton Smith | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 10800 | Website https://www.sonicautomotive.com |
Full time employees 10800 | Website https://www.sonicautomotive.com | ||
Sonic Automotive, Inc., together with its subsidiaries, operates as an automotive retailer in the United States. It operates in three segments: Franchised Dealerships, EchoPark, and Powersports. The Franchised Dealerships segment engages in the sale of new and used cars and light trucks; sale of replacement parts; provision of vehicle maintenance, manufacturer warranty repairs, and paint and collision repair services; and arrangement of third-party financing, extended warranties, service contracts, insurance, and other aftermarket products. Its EchoPark segment sells used cars and light trucks; and arranges third-party finance and insurance product sales for its guests in pre-owned vehicle specialty retail locations. The Powersports segment engages in the sale of new and used powersports vehicles, such as motorcycles, personal watercraft, and all-terrain vehicles; and provision of fixed operations services, and third-party finance and insurance services. Sonic Automotive, Inc. was incorporated in 1997 and is based in Charlotte, North Carolina.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.