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Upturn AI Summary - About
Perion Network(PERI)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PERI
10/19/2026: PERI (1-star) is currently NOT-A-BUY. Pass it for now.
Perion Network is a mid-sized advertising technology company that provides data-driven solutions for display and search advertising. Its primary business strength lies in its privacy-centric targeting tools, such as SORT, which help clients navigate a landscape without third-party cookies. The company’s main growth opportunity is expanding its footprint in the high-growth Connected TV market and leveraging its generative AI, WaveAI, to drive campaign performance. However, investors must consider risks including heavy reliance on a few key search partnerships and intense competition from large tech incumbents. Perion may suit growth-oriented investors who are comfortable with the inherent volatility of the AdTech sector and monitoring partnership renewals.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company is in a transition phase, making pure growth projections less certain than in prior years. |
| Momentum investor | Weak fit | Momentum signals are currently tepid due to market adjustments regarding AdTech industry headwinds. |
| Value investor | Strong fit | Recent market re-ratings have brought the valuation multiples to levels that may interest value-oriented investors. |
| Dividend investor | Weak fit | Perion does not pay a dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Weak fit | High volatility inherent in the AdTech sector and partnership concentration make this a higher-risk security. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock price is sensitive to quarterly changes in advertising demand and partnership health. |
| Valuation risk | Medium | Market sentiment toward AdTech stocks can fluctuate rapidly, impacting P/E multiples. |
| Competition risk (AI competition) | High | Large tech incumbents are rapidly deploying AI, creating intense pressure on mid-sized adtech firms. |
| Business quality | Medium | While the technology is sound, reliance on a few key partners limits the company's full independence. |
| Dividend income | Low / none | Investors should not expect income generation from this holding. |
| Execution risk | Medium / high | The strategy depends on successfully integrating AI and maintaining publisher adoption. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -43.27% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/19/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 360.99M USD | Price to earnings Ratio - | 1Y Target Price 13 |
Price to earnings Ratio - | 1Y Target Price 13 | ||
Volume (30-day avg) 447.7K shares | Beta 1.13 | 52 Weeks Range 7.63 - 11.27 | Updated Date 10/18/2026 |
52 Weeks Range 7.63 - 11.27 | Updated Date 10/18/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.36 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Display Advertising | Video, CTV, and social media ad placements powered by the SORT and WaveAI platforms. | Perion earns fees for helping brands reach users across websites and streaming services. |
| Search Advertising | Revenue share agreements with search partners and traffic monetization solutions. | The company captures value by connecting search users to relevant advertisers. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 12.89 | Enterprise Value 94.81M | Price to Sales(TTM) 0.83 |
Enterprise Value 94.81M | Price to Sales(TTM) 0.83 | ||
Enterprise Value to Revenue 0.22 | Enterprise Value to EBITDA 7.99 | Shares Outstanding 39.33M | Shares Floating 36.34M |
Shares Outstanding 39.33M | Shares Floating 36.34M | ||
Percent Insiders 0.69 | Percent Institutions 58.97 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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