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Upturn AI SWOT - About
PERI 
Perion Network (PERI)
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Upturn Advisory Summary
09/17/2025: PERI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $14
1 Year Target Price $14
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -29.14% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 426.50M USD | Price to earnings Ratio - | 1Y Target Price 14 |
Price to earnings Ratio - | 1Y Target Price 14 | ||
Volume (30-day avg) 5 | Beta 1.43 | 52 Weeks Range 7.00 - 11.79 | Updated Date 09/16/2025 |
52 Weeks Range 7.00 - 11.79 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.13 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.12% | Operating Margin (TTM) -7.15% |
Management Effectiveness
Return on Assets (TTM) -1.2% | Return on Equity (TTM) -0.67% |
Valuation
Trailing PE - | Forward PE 7.23 | Enterprise Value 97280772 | Price to Sales(TTM) 1.01 |
Enterprise Value 97280772 | Price to Sales(TTM) 1.01 | ||
Enterprise Value to Revenue 0.23 | Enterprise Value to EBITDA 13.42 | Shares Outstanding 45037200 | Shares Floating 39247339 |
Shares Outstanding 45037200 | Shares Floating 39247339 | ||
Percent Insiders - | Percent Institutions 57.11 |
Upturn AI SWOT
Perion Network
Company Overview
History and Background
Perion Network Ltd. was founded in 1999. Initially focused on software distribution, it has evolved into a global technology company that provides advertising solutions to brands and publishers. Significant milestones include strategic acquisitions and expansion into display advertising and search advertising.
Core Business Areas
- Search Advertising: Operates a search advertising platform connecting advertisers with users. This includes solutions for ad monetization and user acquisition. Focus is on high-intent users.
- Display Advertising: Offers display advertising solutions, including high-impact creative formats and video advertising, connecting advertisers with premium publishers. Focuses on brand safety and performance.
- CTV Advertising: Provides advertising solutions specifically designed for Connected TV platforms, allowing advertisers to reach viewers through targeted and engaging video ads.
Leadership and Structure
The company is led by Tal Jacobson (CEO) and Maoz Sigron (CFO). Perion has a structured organizational hierarchy consisting of various departments including sales, technology, marketing, and finance.
Top Products and Market Share
Key Offerings
- Search Advertising (CodeFuel): CodeFuel is a search monetization platform helping publishers and developers monetize search traffic. Perion's search advertising segment competes with Google, Microsoft (Bing), and Yahoo. Revenue from Search Advertising was $321.5 million in FY 2023 (Source: Perion's Financial Reports). Market Share data is not readily available.
- Display Advertising (Undertone, Content IQ): Undertone is a high-impact advertising solution and Content IQ provides brand safe, high-quality advertising. Undertone competes with companies like Viant Technology (DSP), The Trade Desk (TTD), Magnite (MGNI). Display Advertising revenue was $417.8 million in FY 2023 (Source: Perion's Financial Reports). Market Share data is not readily available.
- CTV Advertising: CTV advertising solutions include offering advanced targeting and data-driven insights for advertisers. Perion competes with Roku (ROKU) and other independent DSPs and SSPs in the CTV space. Revenue for CTV advertising is growing rapidly and part of the overall Display Advertising revenue reported.
Market Dynamics
Industry Overview
The digital advertising industry is characterized by rapid technological advancements, increasing adoption of programmatic advertising, and a growing emphasis on data privacy. It's a highly competitive market with continuous innovation.
Positioning
Perion Network is positioned as a provider of comprehensive advertising solutions, focusing on high-impact creatives and data-driven optimization. Its competitive advantage lies in its diversified portfolio across search and display advertising and strong CTV growth.
Total Addressable Market (TAM)
The global digital advertising market is estimated to reach hundreds of billions of dollars. Perion Network is positioned to capture a portion of this TAM through its various advertising solutions, with a significant opportunity in the growing CTV market.
Upturn SWOT Analysis
Strengths
- Diversified revenue streams (Search and Display)
- Strong CTV growth
- Strategic acquisitions
- Solid financial performance
- Proprietary technology
Weaknesses
- Dependence on key partnerships
- Competition from larger players (GOOGL, META)
- Potential impact of data privacy regulations
- Exposure to fluctuations in advertising spending
Opportunities
- Expansion into new markets
- Further acquisitions of complementary businesses
- Increased adoption of CTV advertising
- Development of innovative advertising solutions
- Leveraging AI and Machine learning to improve ad effectiveness
Threats
- Intensifying competition in the digital advertising space
- Changes in data privacy regulations
- Economic downturns impacting advertising budgets
- Technological disruptions
- Ad fraud
Competitors and Market Share
Key Competitors
- GOOGL
- TTD
- MGNI
Competitive Landscape
Perion Network faces intense competition from larger players in the digital advertising space. Its advantages include its diversified portfolio and focus on high-impact creatives. Disadvantages include the scale of operations and resources compared to Google and Meta.
Major Acquisitions
Vidazoo
- Year: 2021
- Acquisition Price (USD millions): 93.5
- Strategic Rationale: Acquisition of Vidazoo expanded Perion's video advertising capabilities and strengthened its position in the digital advertising market.
Hivestack
- Year: 2023
- Acquisition Price (USD millions): 100
- Strategic Rationale: Acquisition of Hivestack expanded Perion's DOOH Advertising Capabilities.
Growth Trajectory and Initiatives
Historical Growth: Perion Network has demonstrated consistent growth in revenue and profitability over the past years, driven by strategic acquisitions and organic expansion.
Future Projections: Analyst estimates suggest continued growth for Perion Network, driven by the increasing adoption of digital advertising and the company's strong position in key markets. However, a slowdown is projected for 2024.
Recent Initiatives: Recent initiatives include the expansion of its CTV advertising solutions and the integration of AI-powered optimization tools.
Summary
Perion Network is a growing digital advertising company with diversified revenue streams and a strong position in the CTV market. While facing intense competition, the company's strategic acquisitions and focus on innovation have driven consistent growth. Its recent performance slowdown and dependence on key partnerships pose potential challenges. It must continue its growth in high margin segments like DOOH and CTV to improve profitability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Perion Network Ltd. Financial Reports
- Company Press Releases
- Analyst Reports
- Industry Reports
Disclaimers:
The data and analysis provided are based on publicly available information and analyst estimates. It should not be considered financial advice. Market share estimates are approximate and based on available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Perion Network
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2006-01-31 | CEO & Director Mr. Tal Jacobson | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 528 | Website https://www.perion.com |
Full time employees 528 | Website https://www.perion.com | ||
Perion Network Ltd. provides digital advertising solutions to brands, agencies, and retailers in the United States and internationally. It offers a content monetization platform; search monetization solutions, including search mediation and app monetization; and a social platform that supports campaign management and media buying as a service platforms, as well as search advertising solutions. The company also provides a supply management platform; a demand management platform for campaign planning and design; an analytics platform, which provides information and performance metrics and insights; a creative optimization platform that offers ad building, tag creation, creative optimization, and post-campaign performance; and an AI platform that uses machine learning to bring intelligence to the various phases of campaigns. In addition, it offers an online video player and integrated ad server to upload, manage, and stream video content; an ad server; and a yield ad management platform. Further, the company provides a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that integrate and onboard demand vendors; and AI systems. Additionally, it offers digital out of home (DOOH), connected tv (CTV), open web, and strategic optimization of relevant traits (SORT) solutions, as well as provides a provisional patent technology that eliminates the need for cookies. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Tel Aviv, Israel.
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