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Upturn AI SWOT - About
PERI 
Perion Network (PERI)
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Upturn Advisory Summary
11/13/2025: PERI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $14.5
1 Year Target Price $14.5
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -29.14% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 470.10M USD | Price to earnings Ratio - | 1Y Target Price 14.5 |
Price to earnings Ratio - | 1Y Target Price 14.5 | ||
Volume (30-day avg) 5 | Beta 1.61 | 52 Weeks Range 7.00 - 11.79 | Updated Date 11/14/2025 |
52 Weeks Range 7.00 - 11.79 | Updated Date 11/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When Before Market | Estimate 0.25 | Actual 0.28 |
Profitability
Profit Margin -2.53% | Operating Margin (TTM) -4.46% |
Management Effectiveness
Return on Assets (TTM) -1.37% | Return on Equity (TTM) -1.56% |
Valuation
Trailing PE - | Forward PE 7.76 | Enterprise Value 179815319 | Price to Sales(TTM) 1.09 |
Enterprise Value 179815319 | Price to Sales(TTM) 1.09 | ||
Enterprise Value to Revenue 0.42 | Enterprise Value to EBITDA 27.72 | Shares Outstanding 45037180 | Shares Floating 41080889 |
Shares Outstanding 45037180 | Shares Floating 41080889 | ||
Percent Insiders - | Percent Institutions 54.06 |
Upturn AI SWOT
Perion Network
Company Overview
History and Background
Perion Network Ltd. was founded in 1999. Initially focused on software distribution, it evolved into a global advertising technology company through strategic acquisitions and organic growth, focusing on connecting brands with consumers.
Core Business Areas
- Search Advertising: Represents approximately 40% of Perion's revenue. Provides search monetization solutions for publishers and advertisers by connecting them with relevant search queries and ad placements.
- Display Advertising: Represents approximately 60% of Perion's revenue. Includes high-impact creative formats, video and CTV advertising and display advertising through the use of proprietary solutions and technologies.
Leadership and Structure
The CEO is Tal Jacobson. The company operates with a functional structure, with departments responsible for sales, technology, marketing, and finance.
Top Products and Market Share
Key Offerings
- Sortegram: Sortegram is Perion's AI-powered platform focused on digital advertising solutions. Revenue from this is embedded in overall Display Advertising revenue. Competitors include Google Marketing Platform, The Trade Desk, and MediaMath.
- Undertone: Undertone provides high-impact creative formats, video advertising, and CTV solutions for brands and agencies. Revenue from this is embedded in overall Display Advertising revenue. Competitors include Innovid, Brightline, and Extreme Reach.
- CodeFuel: CodeFuel provides search monetization solutions for publishers and advertisers. Revenue from this is embedded in overall Search Advertising revenue. Competitors include Google AdSense, Microsoft Advertising and Yahoo! Bing Network.
Market Dynamics
Industry Overview
The advertising technology industry is experiencing rapid growth, driven by the shift towards digital channels and programmatic advertising. Consolidation and technological advancements are key trends.
Positioning
Perion Network is positioned as a provider of diversified advertising solutions, combining search and display advertising technologies. It aims to compete by offering comprehensive solutions and leveraging AI and data analytics.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be around $600 billion. Perion Network is positioned to capture a fraction of this TAM through its focus on specific niches and differentiated offerings.
Upturn SWOT Analysis
Strengths
- Diversified revenue streams (search and display)
- Proprietary advertising technologies
- Strong relationships with publishers and advertisers
- Strong cash position
Weaknesses
- Reliance on third-party data providers
- Smaller scale compared to larger competitors
- Exposure to regulatory changes in privacy and data collection
Opportunities
- Expansion into new geographic markets
- Development of new advertising formats and technologies
- Acquisition of complementary businesses
- Increased demand for CTV advertising
Threats
- Intense competition from larger advertising technology companies
- Changes in data privacy regulations
- Economic downturn impacting advertising spending
- Technological disruptions
Competitors and Market Share
Key Competitors
- GOOG
- TTD
- MGNI
Competitive Landscape
Perion Network competes with larger companies by focusing on specific niches, providing comprehensive solutions, and emphasizing customer service. It lacks the scale and resources of some competitors but aims to differentiate through innovation and agility.
Major Acquisitions
Vidazoo
- Year: 2021
- Acquisition Price (USD millions): 93.5
- Strategic Rationale: Expansion into video advertising and increased market reach.
Growth Trajectory and Initiatives
Historical Growth: Historically, Perion Network has achieved growth through acquisitions and organic expansion in both search and display advertising.
Future Projections: Future growth is projected based on increased adoption of digital advertising, expansion into CTV, and leveraging AI-driven solutions.
Recent Initiatives: Recent strategic initiatives include acquisitions to enhance technology offerings and partnerships to expand market reach.
Summary
Perion Network is a mid-sized advertising technology company with a diversified revenue stream and proprietary technologies. While it faces competition from larger players, its focus on innovation and customer service positions it for future growth. Keeping up with privacy regulation and economic changes will be important. Overall it is a fairly strong company
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Research
Disclaimers:
The information provided is based on publicly available data and analyst estimates. It is not financial advice. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Perion Network
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2006-01-31 | CEO & Director Mr. Tal Jacobson | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 528 | Website https://www.perion.com |
Full time employees 528 | Website https://www.perion.com | ||
Perion Network Ltd. provides digital advertising solutions to brands, agencies, and retailers in the United States and internationally. It offers a content monetization platform; search monetization solutions, including search mediation and app monetization; and a social platform that supports campaign management and media buying as a service platforms, as well as search advertising solutions. The company also provides a supply management platform; a demand management platform for campaign planning and design; an analytics platform, which provides information and performance metrics and insights; a creative optimization platform that offers ad building, tag creation, creative optimization, and post-campaign performance; and an AI platform that uses machine learning to bring intelligence to the various phases of campaigns. In addition, it offers an online video player and integrated ad server to upload, manage, and stream video content; an ad server; and a yield ad management platform. Further, the company provides a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that integrate and onboard demand vendors; and AI systems. Additionally, it offers digital out of home (DOOH), connected tv (CTV), open web, and strategic optimization of relevant traits (SORT) solutions, as well as provides a provisional patent technology that eliminates the need for cookies. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Tel Aviv, Israel.
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