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PERI logo PERI
Upturn stock ratingUpturn stock rating
PERI logo

Perion Network (PERI)

Upturn stock ratingUpturn stock rating
$9.47
Last Close (24-hour delay)
Profit since last BUY-0.93%
upturn advisory
SELL
SELL since 2 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

06/20/2025: PERI (1-star) is a SELL. SELL since 2 days. Profits (-0.93%). Updated daily EoD!

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

5 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $13.5

1 Year Target Price $13.5

Analysts Price Target For last 52 week
$13.5Target price
Low$7
Current$9.47
high$11.79

Analysis of Past Performance

Type Stock
Historic Profit -22.88%
Avg. Invested days 26
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/20/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 457.13M USD
Price to earnings Ratio -
1Y Target Price 13.5
Price to earnings Ratio -
1Y Target Price 13.5
Volume (30-day avg) 5
Beta 1.48
52 Weeks Range 7.00 - 11.79
Updated Date 07/1/2025
52 Weeks Range 7.00 - 11.79
Updated Date 07/1/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.18

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -1.75%
Operating Margin (TTM) -13.1%

Management Effectiveness

Return on Assets (TTM) -0.98%
Return on Equity (TTM) -1.03%

Valuation

Trailing PE -
Forward PE 9.29
Enterprise Value 99092573
Price to Sales(TTM) 1.06
Enterprise Value 99092573
Price to Sales(TTM) 1.06
Enterprise Value to Revenue 0.23
Enterprise Value to EBITDA 9.33
Shares Outstanding 45037200
Shares Floating 41789951
Shares Outstanding 45037200
Shares Floating 41789951
Percent Insiders -
Percent Institutions 58.41

Analyst Ratings

Rating 3
Target Price 13.5
Buy 1
Strong Buy 1
Buy 1
Strong Buy 1
Hold 3
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Perion Network

stock logo

Company Overview

overview logo History and Background

Perion Network Ltd. was founded in 1999. Originally focused on digital entertainment, it evolved into an advertising technology company providing solutions for brands and publishers.

business area logo Core Business Areas

  • Search Advertising: Perion offers search advertising solutions, connecting advertisers with users through search engines. This includes its iHub platform.
  • Display Advertising: Perion's display advertising solutions help brands reach audiences across various digital channels through programmatic advertising, creative solutions, and video.
  • Connected TV (CTV): Perion connects marketers to premium, brand-safe inventory in the connected TV space. This includes content discovery and monetization tools through its MakeMeReach acquisition.

leadership logo Leadership and Structure

Tal Jacobson is the CEO. The company has a structured management team overseeing each core business area.

Top Products and Market Share

overview logo Key Offerings

  • iHub: iHub is Perion's search advertising platform, connecting advertisers with users through search engine partners. Competition includes Google Ads and Microsoft Advertising. Revenue not publicly available.
  • Undertone: Undertone is Perion's high-impact advertising solution that delivers unique ad formats and creative experiences to target audiences across devices. It offers rich media and video ad formats. Competitors include Innovid and Extreme Reach. Revenue is not publicly available.

Market Dynamics

industry overview logo Industry Overview

The digital advertising industry is experiencing continued growth, driven by increased internet usage, mobile adoption, and programmatic advertising. There is a growing focus on CTV advertising.

Positioning

Perion is positioned as a provider of comprehensive digital advertising solutions, focusing on high-impact formats and brand safety. It competes with larger advertising platforms and specialized ad tech companies.

Total Addressable Market (TAM)

The global digital advertising market is estimated to be hundreds of billions of dollars. Perion is positioned to capture a portion of this TAM through its search, display, and CTV solutions.

Upturn SWOT Analysis

Strengths

  • Comprehensive advertising solutions
  • Strong relationships with publishers and advertisers
  • Innovation in high-impact ad formats
  • Focus on brand safety
  • Diversified revenue streams

Weaknesses

  • Smaller size compared to major competitors
  • Dependence on key partnerships
  • Exposure to macroeconomic fluctuations in advertising spend

Opportunities

  • Growth in programmatic advertising
  • Expansion into new markets
  • Increased adoption of CTV advertising
  • Acquisition of complementary technologies
  • Partnerships with emerging platforms

Threats

  • Competition from larger advertising platforms
  • Changes in data privacy regulations
  • Economic downturns impacting advertising budgets
  • Technological disruptions in the ad tech industry
  • Ad fraud and brand safety concerns

Competitors and Market Share

competitor logo Key Competitors

  • GOOGL
  • MGNI
  • PUBM

Competitive Landscape

Perion faces competition from larger, more established players like Google and Magnite. It differentiates itself through its focus on high-impact ad formats, brand safety, and comprehensive advertising solutions.

Major Acquisitions

MakeMeReach

  • Year: 2020
  • Acquisition Price (USD millions): 16
  • Strategic Rationale: Acquired to expand Perion's CTV capabilities and provide content discovery and monetization tools.

Growth Trajectory and Initiatives

Historical Growth: Perion has demonstrated growth in recent years through organic expansion and strategic acquisitions.

Future Projections: Future growth is projected to be driven by continued expansion in CTV advertising and programmatic advertising, as well as new product innovations. Analyst estimates vary.

Recent Initiatives: Recent initiatives include expanding its CTV capabilities, investing in AI-powered advertising solutions, and strengthening partnerships with key publishers and advertisers.

Summary

Perion Network is a growing advertising technology company with a diversified revenue stream. Its strengths lie in its comprehensive solutions, strong partnerships, and innovation in high-impact ad formats. However, it faces competition from larger players and exposure to macroeconomic fluctuations. Future growth depends on its ability to capitalize on opportunities in CTV and programmatic advertising.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Analyst reports
  • Industry publications

Disclaimers:

This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Perion Network

Exchange NASDAQ
Headquaters -
IPO Launch date 2006-01-31
CEO & Director Mr. Tal Jacobson
Sector Communication Services
Industry Internet Content & Information
Full time employees 528
Full time employees 528

Perion Network Ltd. provides digital advertising solutions to brands, agencies, and retailers in the United States and internationally. It offers a content monetization platform; search monetization solutions, including search mediation and app monetization; and a social platform that supports campaign management and media buying as a service platforms, as well as search advertising solutions. The company also provides a supply management platform; a demand management platform for campaign planning and design; an analytics platform, which provides information and performance metrics and insights; a creative optimization platform that offers ad building, tag creation, creative optimization, and post-campaign performance; and an AI platform that uses machine learning to bring intelligence to the various phases of campaigns. In addition, it offers an online video player and integrated ad server to upload, manage, and stream video content; an ad server; and a yield ad management platform. Further, the company provides a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that integrate and onboard demand vendors; and AI systems. Additionally, it offers digital out of home (DOOH), connected tv (CTV), open web, and strategic optimization of relevant traits (SORT) solutions, as well as provides a provisional patent technology that eliminates the need for cookies. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Tel Aviv, Israel.