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Upturn AI SWOT - About
PERI 
Perion Network (PERI)
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Upturn Advisory Summary
07/03/2025: PERI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $13.5
1 Year Target Price $13.5
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.88% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 494.09M USD | Price to earnings Ratio - | 1Y Target Price 13.5 |
Price to earnings Ratio - | 1Y Target Price 13.5 | ||
Volume (30-day avg) 5 | Beta 1.48 | 52 Weeks Range 7.00 - 11.79 | Updated Date 07/4/2025 |
52 Weeks Range 7.00 - 11.79 | Updated Date 07/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.18 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.75% | Operating Margin (TTM) -13.1% |
Management Effectiveness
Return on Assets (TTM) -0.98% | Return on Equity (TTM) -1.03% |
Valuation
Trailing PE - | Forward PE 10.11 | Enterprise Value 157202863 | Price to Sales(TTM) 1.15 |
Enterprise Value 157202863 | Price to Sales(TTM) 1.15 | ||
Enterprise Value to Revenue 0.37 | Enterprise Value to EBITDA 14.8 | Shares Outstanding 45037200 | Shares Floating 41789951 |
Shares Outstanding 45037200 | Shares Floating 41789951 | ||
Percent Insiders - | Percent Institutions 58.46 |
Upturn AI SWOT
Perion Network
Company Overview
History and Background
Perion Network Ltd. was founded in 1999. Originally focused on digital entertainment, it evolved into an advertising technology company providing solutions for brands and publishers.
Core Business Areas
- Search Advertising: Perion offers search advertising solutions, connecting advertisers with users through search engines. This includes its iHub platform.
- Display Advertising: Perion's display advertising solutions help brands reach audiences across various digital channels through programmatic advertising, creative solutions, and video.
- Connected TV (CTV): Perion connects marketers to premium, brand-safe inventory in the connected TV space. This includes content discovery and monetization tools through its MakeMeReach acquisition.
Leadership and Structure
Tal Jacobson is the CEO. The company has a structured management team overseeing each core business area.
Top Products and Market Share
Key Offerings
- iHub: iHub is Perion's search advertising platform, connecting advertisers with users through search engine partners. Competition includes Google Ads and Microsoft Advertising. Revenue not publicly available.
- Undertone: Undertone is Perion's high-impact advertising solution that delivers unique ad formats and creative experiences to target audiences across devices. It offers rich media and video ad formats. Competitors include Innovid and Extreme Reach. Revenue is not publicly available.
Market Dynamics
Industry Overview
The digital advertising industry is experiencing continued growth, driven by increased internet usage, mobile adoption, and programmatic advertising. There is a growing focus on CTV advertising.
Positioning
Perion is positioned as a provider of comprehensive digital advertising solutions, focusing on high-impact formats and brand safety. It competes with larger advertising platforms and specialized ad tech companies.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be hundreds of billions of dollars. Perion is positioned to capture a portion of this TAM through its search, display, and CTV solutions.
Upturn SWOT Analysis
Strengths
- Comprehensive advertising solutions
- Strong relationships with publishers and advertisers
- Innovation in high-impact ad formats
- Focus on brand safety
- Diversified revenue streams
Weaknesses
- Smaller size compared to major competitors
- Dependence on key partnerships
- Exposure to macroeconomic fluctuations in advertising spend
Opportunities
- Growth in programmatic advertising
- Expansion into new markets
- Increased adoption of CTV advertising
- Acquisition of complementary technologies
- Partnerships with emerging platforms
Threats
- Competition from larger advertising platforms
- Changes in data privacy regulations
- Economic downturns impacting advertising budgets
- Technological disruptions in the ad tech industry
- Ad fraud and brand safety concerns
Competitors and Market Share
Key Competitors
- GOOGL
- MGNI
- PUBM
Competitive Landscape
Perion faces competition from larger, more established players like Google and Magnite. It differentiates itself through its focus on high-impact ad formats, brand safety, and comprehensive advertising solutions.
Major Acquisitions
MakeMeReach
- Year: 2020
- Acquisition Price (USD millions): 16
- Strategic Rationale: Acquired to expand Perion's CTV capabilities and provide content discovery and monetization tools.
Growth Trajectory and Initiatives
Historical Growth: Perion has demonstrated growth in recent years through organic expansion and strategic acquisitions.
Future Projections: Future growth is projected to be driven by continued expansion in CTV advertising and programmatic advertising, as well as new product innovations. Analyst estimates vary.
Recent Initiatives: Recent initiatives include expanding its CTV capabilities, investing in AI-powered advertising solutions, and strengthening partnerships with key publishers and advertisers.
Summary
Perion Network is a growing advertising technology company with a diversified revenue stream. Its strengths lie in its comprehensive solutions, strong partnerships, and innovation in high-impact ad formats. However, it faces competition from larger players and exposure to macroeconomic fluctuations. Future growth depends on its ability to capitalize on opportunities in CTV and programmatic advertising.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Perion Network
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2006-01-31 | CEO & Director Mr. Tal Jacobson | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 528 | Website https://www.perion.com |
Full time employees 528 | Website https://www.perion.com | ||
Perion Network Ltd. provides digital advertising solutions to brands, agencies, and retailers in the United States and internationally. It offers a content monetization platform; search monetization solutions, including search mediation and app monetization; and a social platform that supports campaign management and media buying as a service platforms, as well as search advertising solutions. The company also provides a supply management platform; a demand management platform for campaign planning and design; an analytics platform, which provides information and performance metrics and insights; a creative optimization platform that offers ad building, tag creation, creative optimization, and post-campaign performance; and an AI platform that uses machine learning to bring intelligence to the various phases of campaigns. In addition, it offers an online video player and integrated ad server to upload, manage, and stream video content; an ad server; and a yield ad management platform. Further, the company provides a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that integrate and onboard demand vendors; and AI systems. Additionally, it offers digital out of home (DOOH), connected tv (CTV), open web, and strategic optimization of relevant traits (SORT) solutions, as well as provides a provisional patent technology that eliminates the need for cookies. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Tel Aviv, Israel.
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