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Upturn AI SWOT - About
TBLA 
Taboola (TBLA)
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Upturn Advisory Summary
10/10/2025: TBLA (1-star) is a SELL. SELL since 3 days. Simulated Profits (-8.83%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.25
1 Year Target Price $4.25
| 3 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.96% | Avg. Invested days 28 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 916.86M USD | Price to earnings Ratio 77.25 | 1Y Target Price 4.25 |
Price to earnings Ratio 77.25 | 1Y Target Price 4.25 | ||
Volume (30-day avg) 6 | Beta 1.27 | 52 Weeks Range 2.50 - 4.30 | Updated Date 10/12/2025 |
52 Weeks Range 2.50 - 4.30 | Updated Date 10/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.75% | Operating Margin (TTM) 0.01% |
Management Effectiveness
Return on Assets (TTM) 1.8% | Return on Equity (TTM) 1.4% |
Valuation
Trailing PE 77.25 | Forward PE 41.67 | Enterprise Value 1048282906 | Price to Sales(TTM) 0.5 |
Enterprise Value 1048282906 | Price to Sales(TTM) 0.5 | ||
Enterprise Value to Revenue 0.58 | Enterprise Value to EBITDA 7.5 | Shares Outstanding 264705115 | Shares Floating 150006235 |
Shares Outstanding 264705115 | Shares Floating 150006235 | ||
Percent Insiders 19.01 | Percent Institutions 57.83 |
Upturn AI SWOT
Taboola
Company Overview
History and Background
Taboola was founded in 2007 by Adam Singolda. Initially focused on personalized video recommendations, it evolved to become a leading content discovery platform connecting users with relevant content and advertisers with engaged audiences across the open web.
Core Business Areas
- Content Discovery Platform: Connects users with relevant content and advertisers with engaged audiences across the open web. Provides personalized content recommendations, driving traffic and revenue for publishers.
- Advertising Solutions: Offers a suite of advertising solutions, including native advertising, video advertising, and brand advertising, enabling advertisers to reach specific audiences and achieve their marketing goals.
- Taboola News: Integrates Taboola's content discovery technology into smartphone devices and mobile apps, allowing users to discover news and information directly from their mobile devices.
Leadership and Structure
Adam Singolda is the CEO. The company operates with a typical corporate structure, including departments for engineering, product, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Taboola Feed: A personalized content stream integrated directly into publisher websites. Market share data is estimated to be around 25% of the native advertising market. Competitors include Outbrain, Revcontent, and Google AdSense. Generates a substantial portion of Taboola's revenue.
- Taboola Newsroom: Offers AI-powered insights and tools to publishers, helping them optimize content strategy, improve engagement, and increase revenue. Competitors include Chartbeat and Parse.ly. It is not known how much revenue it brings in.
- Taboola Ads: This is the advertising interface that allows companies to advertise on the Taboola network. Competitors are Google Ads, Outbrain and other native advertising platforms.
Market Dynamics
Industry Overview
The content discovery market is driven by the increasing demand for personalized content and advertising solutions. Growth is fueled by the proliferation of online content, the need for publishers to monetize their websites, and the desire for advertisers to reach targeted audiences.
Positioning
Taboola is positioned as a leading content discovery platform, providing personalized content recommendations and advertising solutions to publishers and advertisers. It competes with other native advertising platforms and content recommendation engines.
Total Addressable Market (TAM)
The Total Addressable Market (TAM) for digital advertising is estimated to be hundreds of billions of dollars. Taboola addresses a portion of this TAM by focusing on native advertising and content discovery, and they are well positioned
Upturn SWOT Analysis
Strengths
- Large publisher network
- Advanced personalization technology
- Strong advertising solutions
- Established market presence
- Strong AI Capabilities
Weaknesses
- Dependence on publisher integrations
- Potential for brand safety concerns
- Competition from larger players
- Concerns regarding data privacy
Opportunities
- Expansion into new markets
- Development of new advertising formats
- Integration of AI and machine learning
- Partnerships with mobile carriers and device manufacturers
- Enhance video advertising capabilities
Threats
- Increasing competition
- Changes in advertising regulations
- Economic downturns
- Shifting consumer preferences
- Data security breaches
Competitors and Market Share
Key Competitors
- MGNI
- PUBM
- PERI
Competitive Landscape
Taboola has the advantage of a large publisher network and advanced personalization technology. However, it faces competition from larger players with greater resources and established relationships with advertisers.
Major Acquisitions
Connexity
- Year: 2021
- Acquisition Price (USD millions): 800
- Strategic Rationale: Expanded Taboola's e-commerce advertising capabilities.
Growth Trajectory and Initiatives
Historical Growth: Taboola has demonstrated significant growth in revenue and market share over the past few years, driven by the adoption of its content discovery platform and advertising solutions.
Future Projections: Analyst estimates project continued growth for Taboola, driven by the increasing demand for personalized content and advertising. Specific numbers are unavailable without a finance API.
Recent Initiatives: Recent initiatives include expanding its advertising solutions, strengthening its partnerships with publishers, and investing in AI and machine learning.
Summary
Taboola is a leading content discovery platform with a strong presence in the native advertising market. It leverages a large publisher network and personalization technology to connect users with relevant content. However, Taboola faces competition from larger companies, data privacy concerns and dependence on publisher integrations. Further improvements to advertising technologies and the ability to pivot to different markets would increase the value of Taboola.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions can change and the future performance cannot be guaranteed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Taboola
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-30 | Founder, CEO & Director Mr. Adam Singolda | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2000 | Website https://www.taboola.com |
Full time employees 2000 | Website https://www.taboola.com | ||
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web. The company was incorporated in 2006 and is headquartered in New York, New York.
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