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Upturn AI SWOT - About
TBLA 
Taboola (TBLA)
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Upturn Advisory Summary
09/11/2025: TBLA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.17
1 Year Target Price $4.17
| 3 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.7% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.01B USD | Price to earnings Ratio 85.25 | 1Y Target Price 4.17 |
Price to earnings Ratio 85.25 | 1Y Target Price 4.17 | ||
Volume (30-day avg) 6 | Beta 1.27 | 52 Weeks Range 2.50 - 4.30 | Updated Date 09/12/2025 |
52 Weeks Range 2.50 - 4.30 | Updated Date 09/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.75% | Operating Margin (TTM) 0.01% |
Management Effectiveness
Return on Assets (TTM) 1.8% | Return on Equity (TTM) 1.4% |
Valuation
Trailing PE 85.25 | Forward PE 42.55 | Enterprise Value 1072020418 | Price to Sales(TTM) 0.56 |
Enterprise Value 1072020418 | Price to Sales(TTM) 0.56 | ||
Enterprise Value to Revenue 0.59 | Enterprise Value to EBITDA 7.67 | Shares Outstanding 264704992 | Shares Floating 150044809 |
Shares Outstanding 264704992 | Shares Floating 150044809 | ||
Percent Insiders 19.96 | Percent Institutions 57.85 |
Upturn AI SWOT
Taboola
Company Overview
History and Background
Taboola was founded in 2007. It started as a recommendation engine and evolved into a discovery platform for content and advertising, going public via SPAC in 2021.
Core Business Areas
- Recommendations: Provides personalized content and product recommendations on publisher websites, driving user engagement and revenue.
- Advertising: Enables advertisers to reach a large audience across Taboola's network of premium publishers.
- eCommerce: Offers solutions to help publishers monetize their content through product recommendations.
Leadership and Structure
Adam Singolda is the CEO. The organizational structure is typical of a tech company, with departments for engineering, product, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Taboola Feed: A continuous feed of personalized content and ads integrated into publisher websites. Competitors: Outbrain, Revcontent. Difficult to find exact Taboola Feed revenue figures. According to Taboola's reports, paid clicks decreased by 6% YoY in 2023. Average price per click (PPC) increased by 5% YoY in 2023.
- Taboola Newsroom: Offers AI-powered insights and tools to help publishers optimize their content strategy. Competitors: Chartbeat, Parse.ly.
- Taboola Native Advertising: Native advertising solutions that blend seamlessly with the look and feel of publisher websites. Competitors: Google AdSense, Media.net
Market Dynamics
Industry Overview
The content discovery and native advertising industry is competitive and rapidly evolving, driven by the shift towards personalized content and the need for publishers to monetize their websites effectively.
Positioning
Taboola is positioned as a leading discovery platform, offering personalized recommendations and advertising solutions to publishers and advertisers. It competes with Outbrain for market leadership.
Total Addressable Market (TAM)
The digital advertising market is estimated to be hundreds of billions of dollars. Taboola aims to capture a larger share by expanding its reach and product offerings. TAM expected to be around $600 billion by 2024.
Upturn SWOT Analysis
Strengths
- Large network of premium publishers
- Strong recommendation technology
- Established brand recognition
- Data-driven insights
Weaknesses
- Dependence on third-party publishers
- Competition from larger players (e.g., Google, Meta)
- Concerns about ad quality
- Variable earnings
Opportunities
- Expansion into new markets
- Development of new products and services
- Partnerships with other technology companies
- Growth in video advertising
Threats
- Changes in consumer behavior
- Increasing competition
- Privacy regulations
- Economic downturn
Competitors and Market Share
Key Competitors
- MGNI
- PUBM
- OUTB
- GOOG
Competitive Landscape
Taboola's main advantage is its established network of premium publishers. However, it faces intense competition from larger players with more resources.
Major Acquisitions
Connexity
- Year: 2021
- Acquisition Price (USD millions): 800
- Strategic Rationale: Expanded Taboola's eCommerce offerings and reach to retailers.
Growth Trajectory and Initiatives
Historical Growth: Taboola has experienced strong revenue growth in recent years, driven by the increasing adoption of its platform by publishers and advertisers.
Future Projections: Analysts project continued revenue growth for Taboola, but profitability may be impacted by competition and investments in new technologies.
Recent Initiatives: Recent initiatives include the acquisition of Connexity and the launch of new advertising formats.
Summary
Taboola is a leading content discovery platform with a strong network of publishers. The company has demonstrated consistent revenue growth, however, it grapples with profitability challenges and intense competition. Strategic acquisitions are expanding their scope. Investors should consider the company's variable earnings and the evolving digital advertising landscape.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Analyst Reports
- Company Website
- Market Research Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Taboola
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-30 | Founder, CEO & Director Mr. Adam Singolda | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2000 | Website https://www.taboola.com |
Full time employees 2000 | Website https://www.taboola.com | ||
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web. The company was incorporated in 2006 and is headquartered in New York, New York.
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