
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT
- About
Taboola (TBLA)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/30/2025: TBLA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $4.12
1 Year Target Price $4.12
3 | Strong Buy |
1 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.35% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.17B USD | Price to earnings Ratio 90.75 | 1Y Target Price 4.12 |
Price to earnings Ratio 90.75 | 1Y Target Price 4.12 | ||
Volume (30-day avg) 6 | Beta 1.3 | 52 Weeks Range 2.50 - 4.30 | Updated Date 06/30/2025 |
52 Weeks Range 2.50 - 4.30 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.77% | Operating Margin (TTM) -1.47% |
Management Effectiveness
Return on Assets (TTM) 1.43% | Return on Equity (TTM) 1.35% |
Valuation
Trailing PE 90.75 | Forward PE 120.48 | Enterprise Value 1160738614 | Price to Sales(TTM) 0.66 |
Enterprise Value 1160738614 | Price to Sales(TTM) 0.66 | ||
Enterprise Value to Revenue 0.65 | Enterprise Value to EBITDA 8.65 | Shares Outstanding 284728000 | Shares Floating 168554354 |
Shares Outstanding 284728000 | Shares Floating 168554354 | ||
Percent Insiders 19.99 | Percent Institutions 56.7 |
Analyst Ratings
Rating 3 | Target Price 4.12 | Buy 1 | Strong Buy 3 |
Buy 1 | Strong Buy 3 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Taboola
Company Overview
History and Background
Taboola was founded in 2007 by Adam Singolda. It initially focused on personalized content recommendations and has evolved into a leading discovery platform. Significant milestones include expanding its partnerships with publishers and advertisers, and its IPO in 2021.
Core Business Areas
- Publisher Solutions: Provides technology that helps publishers increase user engagement and generate revenue by recommending relevant content and advertising on their websites.
- Advertiser Solutions: Enables advertisers to reach a large and engaged audience across Taboola's network of publisher websites and apps, driving traffic and conversions.
Leadership and Structure
Adam Singolda serves as CEO. The organizational structure includes teams focused on engineering, product development, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Taboola Feed: A personalized feed of content and advertising recommendations that integrates seamlessly into publisher websites. Estimates place Taboola's market share in the content recommendation space at around 25%. Competitors include Outbrain, Google AdSense, and programmatic advertising platforms. Taboola's Feed is estimated to generate a large portion of the total revenue.
- Taboola Newsroom: A suite of tools designed to help newsrooms optimize their content strategy and audience engagement. This includes A/B testing, content insights, and personalized recommendations. Competitors include Chartbeat and Parse.ly. While not a direct revenue generator, it strengthens relationships with publishers.
- Taboola Ads: A platform allowing advertisers to place ads across Taboola's network of publisher websites and apps, driving traffic and conversions. It's a key element in Taboola's solution for advertisiers. Taboola's Ads is responsible for driving traffic to advertiser sites, and provides user conversion data. Competitors are Google Ads, Microsoft Advertising and the Trade Desk.
Market Dynamics
Industry Overview
The content recommendation industry is driven by the increasing demand for personalized content experiences and the need for publishers to monetize their websites. The shift towards online content consumption continues to fuel growth.
Positioning
Taboola is positioned as a leading discovery platform that connects advertisers with a large audience and helps publishers generate revenue. Its competitive advantage lies in its extensive network of publisher partnerships and its ability to deliver personalized content recommendations.
Total Addressable Market (TAM)
The total addressable market (TAM) for digital advertising is substantial, estimated to be in the hundreds of billions of dollars globally. Taboola's TAM is the segment related to content discovery and native advertising, estimated to be in the tens of billions. Taboola aims to increase its market share by expanding its publisher network and enhancing its personalization capabilities.
Upturn SWOT Analysis
Strengths
- Large network of publisher partnerships
- Strong personalization technology
- Established brand recognition
- Significant data assets for content recommendation
Weaknesses
- Dependence on third-party publisher sites
- Limited control over ad inventory quality
- Potential for brand safety concerns
- Competition from larger digital advertising platforms
Opportunities
- Expansion into new markets and verticals
- Development of new advertising formats
- Integration with emerging technologies like AI and blockchain
- Increased focus on video content recommendation
Threats
- Increasing competition from other content recommendation platforms
- Changes in user behavior and content consumption patterns
- Ad blocking technologies and privacy regulations
- Economic downturns affecting advertising spending
Competitors and Market Share
Key Competitors
- MGNI
- PUBM
- GOOG
Competitive Landscape
Taboola's advantages include its large publisher network and its strong personalization technology. Its disadvantages include its dependence on third-party sites and competition from larger platforms. It must adapt and innovate for growth.
Major Acquisitions
Connexity
- Year: 2021
- Acquisition Price (USD millions): 800
- Strategic Rationale: Expanded Taboola's e-commerce capabilities and diversified its revenue streams.
Growth Trajectory and Initiatives
Historical Growth: Taboola has experienced significant growth in recent years, driven by the increasing demand for personalized content and advertising.
Future Projections: Analysts project continued growth for Taboola, driven by its expansion into new markets and its development of new advertising formats. Revenue is expected to increase by 10-15% annually.
Recent Initiatives: Recent initiatives include partnerships with new publishers, the launch of new advertising products, and investments in AI and machine learning.
Summary
Taboola is a leading content recommendation platform with a strong publisher network. It faces competition from larger digital advertising platforms and is reliant on its relationships with publishers. It continues to grow through strategic acquisitions and initiatives to drive future revenue, although it needs to carefully manage brand safety and content quality to maintain advertiser trust.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Press releases
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Taboola
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-30 | Founder, CEO & Director Mr. Adam Singolda | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2000 | Website https://www.taboola.com |
Full time employees 2000 | Website https://www.taboola.com |
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web. The company was incorporated in 2006 and is headquartered in New York, New York.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.