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Upturn AI Summary - About
Taboola(TBLA)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for TBLA
09/24/2026: TBLA (1-star) is currently NOT-A-BUY. Pass it for now.
Taboola is a prominent player in the digital advertising sector, specializing in native content recommendations that help publishers monetize their traffic. The company is known for its extensive network of premium publisher partnerships and an AI-driven platform that balances user engagement with advertising efficiency. Its primary growth opportunity lies in diversifying revenue through e-commerce integration and video advertising. However, investors must consider risks such as intense competition from major tech 'walled gardens', reliance on specific publisher contracts, and sensitivity to broader advertising market fluctuations. Taboola may suit investors with a higher risk tolerance looking for exposure to the evolving open-web advertising ecosystem, while tracking progress toward consistent profitability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company operates in a growth industry but faces stiff competition and cyclicality. |
| Momentum investor | Strong fit while signal remains positive | The stock can experience significant price swings based on ad spending trends. |
| Value investor | Weak fit | Profitability remains inconsistent, making traditional value metrics difficult to apply. |
| Dividend investor | Weak fit | Taboola does not pay a dividend. |
| Low-risk investor | Weak fit | High volatility and competitive risks make this unsuitable for conservative portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is highly sensitive to ad market sentiment and quarterly performance results. |
| Valuation risk | Medium | Valuation fluctuates based on growth expectations in the volatile AdTech sector. |
| Competition risk (AI and walled gardens) | High | Big Tech platforms have superior access to first-party data and larger ad budgets. |
| Business quality | Medium | Revenue is dependent on publisher traffic and third-party advertising spend. |
| Dividend income | Low / none | No income is returned to shareholders via dividends. |
| Execution risk | Medium / high | Successful integration of acquisitions and publisher retention is critical for growth. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -19.16% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/24/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 918.53M USD | Price to earnings Ratio 9.19 | 1Y Target Price 5.8 |
Price to earnings Ratio 9.19 | 1Y Target Price 5.8 | ||
Volume (30-day avg) 2.2M shares | Beta 1.48 | 52 Weeks Range 2.83 - 5.71 | Updated Date 09/24/2026 |
52 Weeks Range 2.83 - 5.71 | Updated Date 09/24/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.37 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Revenue Share Model | Earnings generated from ads displayed on partner publisher sites, split between Taboola and the publisher. | Taboola keeps a portion of every dollar spent on ads they display on publisher websites. |
| Geography | Global operations with significant exposure to North America, Europe, and Asia-Pacific markets. | Revenue is globally diversified, which helps mitigate risk in any single region. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 9.19 | Forward PE 89.29 | Enterprise Value 991.51M | Price to Sales(TTM) 0.47 |
Enterprise Value 991.51M | Price to Sales(TTM) 0.47 | ||
Enterprise Value to Revenue 0.5 | Enterprise Value to EBITDA 5.13 | Shares Outstanding 252.12M | Shares Floating 145.22M |
Shares Outstanding 252.12M | Shares Floating 145.22M | ||
Percent Insiders 19.48 | Percent Institutions 69.02 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Taboola
Exchange NASDAQ | Headquarters New York, NY, United States | ||
IPO Launch date 2021-06-30 | Founder, CEO & Director Mr. Adam Singolda | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2000 | Website https://www.taboola.com |
Full time employees 2000 | Website https://www.taboola.com | ||
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, which is a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web. The company was incorporated in 2006 and is headquartered in New York, New York.
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