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TBLA
Upturn stock ratingUpturn stock rating

Taboola (TBLA)

Upturn stock ratingUpturn stock rating
$3.66
Last Close (24-hour delay)
Profit since last BUY9.58%
upturn advisory
Consider higher Upturn Star rating
BUY since 36 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

06/30/2025: TBLA (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

6 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $4.12

1 Year Target Price $4.12

Analysts Price Target For last 52 week
$4.12Target price
Low$2.5
Current$3.66
high$4.3

Analysis of Past Performance

Type Stock
Historic Profit -10.35%
Avg. Invested days 28
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.17B USD
Price to earnings Ratio 90.75
1Y Target Price 4.12
Price to earnings Ratio 90.75
1Y Target Price 4.12
Volume (30-day avg) 6
Beta 1.3
52 Weeks Range 2.50 - 4.30
Updated Date 06/30/2025
52 Weeks Range 2.50 - 4.30
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.04

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 0.77%
Operating Margin (TTM) -1.47%

Management Effectiveness

Return on Assets (TTM) 1.43%
Return on Equity (TTM) 1.35%

Valuation

Trailing PE 90.75
Forward PE 120.48
Enterprise Value 1160738614
Price to Sales(TTM) 0.66
Enterprise Value 1160738614
Price to Sales(TTM) 0.66
Enterprise Value to Revenue 0.65
Enterprise Value to EBITDA 8.65
Shares Outstanding 284728000
Shares Floating 168554354
Shares Outstanding 284728000
Shares Floating 168554354
Percent Insiders 19.99
Percent Institutions 56.7

Analyst Ratings

Rating 3
Target Price 4.12
Buy 1
Strong Buy 3
Buy 1
Strong Buy 3
Hold 2
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Taboola

stock logo

Company Overview

overview logo History and Background

Taboola was founded in 2007 by Adam Singolda. It initially focused on personalized content recommendations and has evolved into a leading discovery platform. Significant milestones include expanding its partnerships with publishers and advertisers, and its IPO in 2021.

business area logo Core Business Areas

  • Publisher Solutions: Provides technology that helps publishers increase user engagement and generate revenue by recommending relevant content and advertising on their websites.
  • Advertiser Solutions: Enables advertisers to reach a large and engaged audience across Taboola's network of publisher websites and apps, driving traffic and conversions.

leadership logo Leadership and Structure

Adam Singolda serves as CEO. The organizational structure includes teams focused on engineering, product development, sales, marketing, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Taboola Feed: A personalized feed of content and advertising recommendations that integrates seamlessly into publisher websites. Estimates place Taboola's market share in the content recommendation space at around 25%. Competitors include Outbrain, Google AdSense, and programmatic advertising platforms. Taboola's Feed is estimated to generate a large portion of the total revenue.
  • Taboola Newsroom: A suite of tools designed to help newsrooms optimize their content strategy and audience engagement. This includes A/B testing, content insights, and personalized recommendations. Competitors include Chartbeat and Parse.ly. While not a direct revenue generator, it strengthens relationships with publishers.
  • Taboola Ads: A platform allowing advertisers to place ads across Taboola's network of publisher websites and apps, driving traffic and conversions. It's a key element in Taboola's solution for advertisiers. Taboola's Ads is responsible for driving traffic to advertiser sites, and provides user conversion data. Competitors are Google Ads, Microsoft Advertising and the Trade Desk.

Market Dynamics

industry overview logo Industry Overview

The content recommendation industry is driven by the increasing demand for personalized content experiences and the need for publishers to monetize their websites. The shift towards online content consumption continues to fuel growth.

Positioning

Taboola is positioned as a leading discovery platform that connects advertisers with a large audience and helps publishers generate revenue. Its competitive advantage lies in its extensive network of publisher partnerships and its ability to deliver personalized content recommendations.

Total Addressable Market (TAM)

The total addressable market (TAM) for digital advertising is substantial, estimated to be in the hundreds of billions of dollars globally. Taboola's TAM is the segment related to content discovery and native advertising, estimated to be in the tens of billions. Taboola aims to increase its market share by expanding its publisher network and enhancing its personalization capabilities.

Upturn SWOT Analysis

Strengths

  • Large network of publisher partnerships
  • Strong personalization technology
  • Established brand recognition
  • Significant data assets for content recommendation

Weaknesses

  • Dependence on third-party publisher sites
  • Limited control over ad inventory quality
  • Potential for brand safety concerns
  • Competition from larger digital advertising platforms

Opportunities

  • Expansion into new markets and verticals
  • Development of new advertising formats
  • Integration with emerging technologies like AI and blockchain
  • Increased focus on video content recommendation

Threats

  • Increasing competition from other content recommendation platforms
  • Changes in user behavior and content consumption patterns
  • Ad blocking technologies and privacy regulations
  • Economic downturns affecting advertising spending

Competitors and Market Share

competitor logo Key Competitors

  • MGNI
  • PUBM
  • GOOG

Competitive Landscape

Taboola's advantages include its large publisher network and its strong personalization technology. Its disadvantages include its dependence on third-party sites and competition from larger platforms. It must adapt and innovate for growth.

Major Acquisitions

Connexity

  • Year: 2021
  • Acquisition Price (USD millions): 800
  • Strategic Rationale: Expanded Taboola's e-commerce capabilities and diversified its revenue streams.

Growth Trajectory and Initiatives

Historical Growth: Taboola has experienced significant growth in recent years, driven by the increasing demand for personalized content and advertising.

Future Projections: Analysts project continued growth for Taboola, driven by its expansion into new markets and its development of new advertising formats. Revenue is expected to increase by 10-15% annually.

Recent Initiatives: Recent initiatives include partnerships with new publishers, the launch of new advertising products, and investments in AI and machine learning.

Summary

Taboola is a leading content recommendation platform with a strong publisher network. It faces competition from larger digital advertising platforms and is reliant on its relationships with publishers. It continues to grow through strategic acquisitions and initiatives to drive future revenue, although it needs to carefully manage brand safety and content quality to maintain advertiser trust.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Industry reports
  • Analyst estimates
  • Press releases

Disclaimers:

This analysis is for informational purposes only and should not be considered investment advice. Market data and analyst estimates are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Taboola

Exchange NASDAQ
Headquaters New York, NY, United States
IPO Launch date 2021-06-30
Founder, CEO & Director Mr. Adam Singolda
Sector Communication Services
Industry Internet Content & Information
Full time employees 2000
Full time employees 2000

Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web. The company was incorporated in 2006 and is headquartered in New York, New York.