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TBLA
Upturn stock ratingUpturn stock rating

Taboola (TBLA)

Upturn stock ratingUpturn stock rating
$3.65
Last Close (24-hour delay)
Profit since last BUY9.28%
upturn advisory
Consider higher Upturn Star rating
BUY since 29 days
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Upturn Advisory Summary

06/18/2025: TBLA (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type Stock
Historic Profit -10.59%
Avg. Invested days 27
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/18/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.18B USD
Price to earnings Ratio 92
1Y Target Price 4.12
Price to earnings Ratio 92
1Y Target Price 4.12
Volume (30-day avg) 1981446
Beta 1.3
52 Weeks Range 2.50 - 4.30
Updated Date 06/18/2025
52 Weeks Range 2.50 - 4.30
Updated Date 06/18/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.04

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-05-28
When Before Market
Estimate 0.0133
Actual 0.0731

Profitability

Profit Margin 0.77%
Operating Margin (TTM) -1.47%

Management Effectiveness

Return on Assets (TTM) 1.43%
Return on Equity (TTM) 1.35%

Valuation

Trailing PE 92
Forward PE 121.95
Enterprise Value 1180022906
Price to Sales(TTM) 0.66
Enterprise Value 1180022906
Price to Sales(TTM) 0.66
Enterprise Value to Revenue 0.66
Enterprise Value to EBITDA 8.79
Shares Outstanding 284728000
Shares Floating 168682916
Shares Outstanding 284728000
Shares Floating 168682916
Percent Insiders 19.99
Percent Institutions 56.7

Analyst Ratings

Rating 4.17
Target Price 3.84
Buy 1
Strong Buy 3
Buy 1
Strong Buy 3
Hold 2
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Taboola

stock logo

Company Overview

overview logo History and Background

Taboola was founded in 2007 by Adam Singolda. It started as a recommendation engine and evolved into a leading discovery platform, connecting people with content they may like but never knew existed.

business area logo Core Business Areas

  • Taboola Feed: A continuous feed of personalized content recommendations integrated within publisher websites and apps.
  • Taboola News: Integrates Taboola's recommendations directly into mobile devices, offering users a personalized news experience.
  • Taboola Ads: A platform where advertisers can reach a wide audience across Taboola's network of publishers.
  • Taboola High Impact: Advertising solutions that deliver attention-grabbing placements on premium websites.

leadership logo Leadership and Structure

Adam Singolda is the CEO and founder. The company has a typical corporate structure with departments for engineering, sales, marketing, finance, and operations.

Top Products and Market Share

overview logo Key Offerings

  • Taboola Feed: Offers personalized content recommendations to users on publisher websites. Market share data for this specific product is not publicly available; Taboola's competition includes Outbrain, which is the main competitor. The number of users varies, but it's a major revenue driver.
  • Taboola News: Integrates recommendations directly into mobile devices. Market share data specific to Taboola News isn't widely reported. Competitors include Apple News and Google News.
  • Taboola Ads: Allows advertisers to reach a vast audience across the Taboola network. This is a crucial part of their monetization strategy. Competition includes Google Ads and other advertising platforms.

Market Dynamics

industry overview logo Industry Overview

The digital advertising and content recommendation industry is highly competitive and constantly evolving, driven by technological advancements and changing user preferences.

Positioning

Taboola is positioned as a leading discovery platform connecting users with relevant content. It competes with other platforms offering similar services and focuses on personalization and contextual relevance.

Total Addressable Market (TAM)

The TAM for digital advertising is estimated to be hundreds of billions of dollars. Taboola is positioned to capture a portion of this TAM through its content recommendation platform, focusing on open web opportunities.

Upturn SWOT Analysis

Strengths

  • Large network of publisher partnerships
  • Proprietary recommendation algorithms
  • Strong brand recognition in content discovery
  • Established advertiser base

Weaknesses

  • Dependence on third-party publishers
  • Negative perception of 'clickbait' content
  • Competition from larger players
  • Profitability challenges

Opportunities

  • Expansion into new markets
  • Development of new recommendation technologies
  • Partnerships with mobile device manufacturers
  • Increased demand for personalized content

Threats

  • Changes in search engine algorithms
  • Ad blocking software
  • Economic downturn
  • Increased competition

Competitors and Market Share

competitor logo Key Competitors

  • MGNI
  • PUBM
  • PERI

Competitive Landscape

Taboola's advantages include a large publisher network, while its disadvantages stem from competition from larger players and concerns about content quality. MGNI offers a broader set of ad solutions. PUBM focuses on publisher-side solutions.

Major Acquisitions

Connexity

  • Year: 2021
  • Acquisition Price (USD millions): 800
  • Strategic Rationale: Expanded e-commerce offerings and diversified revenue streams.

Growth Trajectory and Initiatives

Historical Growth: Historical growth involves reviewing Taboola's past financial performance and user base expansion.

Future Projections: Future growth projections should be based on analyst estimates, which are subject to change. This includes estimates for Revenue Growth, and EPS Growth.

Recent Initiatives: Recent initiatives would include new product launches, acquisitions, and partnerships aimed at expanding Taboola's reach and capabilities.

Summary

Taboola is a leading content discovery platform with a vast publisher network, but faces competition and perception challenges. Its strengths lie in its reach, technology, and diverse customer base. The company must manage risks related to ad blocking, algorithm changes, and economic conditions. Strategic acquisitions and innovation are important for its growth. Taboola's growth trajectory will depend on its ability to innovate and adapt to market changes.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • SEC Filings
  • Company Investor Relations
  • Analyst Reports
  • Industry News

Disclaimers:

The data provided is for informational purposes only and should not be considered investment advice. Market share and financial figures may be estimates and are subject to change. Consult with a qualified financial advisor before making any investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Taboola

Exchange NASDAQ
Headquaters New York, NY, United States
IPO Launch date 2021-06-30
Founder, CEO & Director Mr. Adam Singolda
Sector Communication Services
Industry Internet Content & Information
Full time employees 2000
Full time employees 2000

Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web. The company was incorporated in 2006 and is headquartered in New York, New York.